{"id":1030,"date":"2019-05-10T12:08:54","date_gmt":"2019-05-10T12:08:54","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=1030"},"modified":"2020-10-20T07:10:21","modified_gmt":"2020-10-20T07:10:21","slug":"social-media-competitors","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/social-media-competitors\/","title":{"rendered":"8 Easy Steps to Check on Your Social Media Competitors"},"content":{"rendered":"<p><em><span style=\"color: #56489f;\"><span style=\"font-size: 90px;\">A<\/span><\/span><b>\u00a0 10% audience growth might sound great but is it so when comparing with competitors? You can be sure that your product is the best but is it the most loved by your targeted audience? You have a great marketing idea but how do you know that your competitors have not already tried it?<\/b><\/em><\/p>\n<p>There are dozens of social channels flooded with posts, likes, comments, reactions, conversations, etc. It would be insane to scroll each and everyone looking for the answer. So, we optimized the process of social media competitive analysis for you.<\/p>\n<h2><b>How to Track Your Competitors on Social Media<\/b><\/h2>\n<ul>\n<li style=\"list-style-type: none;\"><a href=\"#1\">Step 1 - Identify Your Social Media Competitors<\/a><\/li>\n<li><a href=\"#2\">Step 2 - Narrow Down Your Social Media Competitors<\/a><\/li>\n<li><a href=\"#3\">Step 3 - Make a Content Overview<\/a><\/li>\n<li><a href=\"#4\">Step 4 - Get to Know Your Competitors' Engagement<\/a><\/li>\n<li><a href=\"#5\">Step 5 - Check Your Competitors on Social Listening<\/a><\/li>\n<li><a href=\"#6\">Step 6 - Monitor Competitors' Hashtags<\/a><\/li>\n<li><a href=\"#7\">Step 7 - Investigate on Your Competitors' Allies<\/a><\/li>\n<li><a href=\"#8\">Step 8 - Listen to the Buzz Around Your Competitors<\/a><\/li>\n<\/ul>\n<blockquote><p>In order to be the best, you need to be better<\/p>\n<p>than others.<\/p><\/blockquote>\n<p>So put on some sunglasses, a hat and let\u2019s do competitors\u2019 spying. Having<span style=\"color: #333333; font-size: 18px;\">\u00a0a good overview of your competitors\u2019 social presence can help you by:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333399;\">using your competitors\u2019 strengths as best practices to follow;<\/span><\/li>\n<li><span style=\"color: #333399;\">turning your competitors\u2019 disadvantages into your opportunities;<\/span><\/li>\n<\/ul>\n<p>Before diving deep into the process, we warn you to limit yourself up to 3 months of going in the past and not further. Why? To keep it short, because social media is very dynamic. For instance, the lifetime of a tweet is 18 minutes.<br \/>\n<a name=\"1\"><\/a><\/p>\n<h2><b>Step 1 - Identify Your Social Media Competitors<\/b><\/h2>\n<p>By now we suppose you already know who your main competitors are. But you need to know that not all of them are your social media competitors.<\/p>\n<p>Just for you to be sure, make one more hunt for your rivals.<\/p>\n<blockquote><p>A good trick to keep in mind would be to check review platforms to see other brands in your industry.<\/p><\/blockquote>\n<p>Take as an example <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2Crowd<\/a>, a review platform for online software and services.\u00a0Choose the most relevant companies for you by demography, services provided, target group. I bet you didn\u2019t know that Slack has so many competitors.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1035 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.34.33.png\" alt=\"\" width=\"621\" height=\"616\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.34.33.png 621w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.34.33-150x150.png 150w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.34.33-300x298.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.34.33-100x100.png 100w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p>Now it's time to stalk them on social media. The easiest way to find your competitors\u2019 social media profiles would be by going at the bottom of their websites.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1036 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.45.37.png\" alt=\"\" width=\"1440\" height=\"511\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.45.37.png 1440w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.45.37-300x106.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.45.37-768x273.png 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-14-at-21.45.37-1024x363.png 1024w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Want to see if they hide some social media profiles in the closet? Do a search on the most popular social media channels (there are around 20 of them). By an in-app search (manual search for the brand on a specific social media platform), we found one more Slack account.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1037 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/IMG_3645.jpeg\" alt=\"\" width=\"746\" height=\"1194\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/IMG_3645.jpeg 746w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/IMG_3645-187x300.jpeg 187w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/IMG_3645-640x1024.jpeg 640w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Step 2 - Narrow Down Your Social Media Competitors<\/b><\/h2>\n<p>You don\u2019t need to dethrone everyone, only those you consider that are eclipsing you online. Narrow down your list of social media opponents to a list of five competitors.<br \/>\nYou might find it hard, but this list will help:<\/p>\n<ul>\n<li><span style=\"color: #333399;\">Be realistic, don\u2019t aim at giants like Apple, Amazon, Tesla etc.<\/span><\/li>\n<li><span style=\"color: #333399;\">Select those with the most likes, followers, subscribers, etc. on their social media profiles. Here would be the moment to make <strong>a<\/strong> <strong>competitors\u2019 overview spreadsheet<\/strong><\/span><\/li>\n<li><span style=\"color: #333399;\">Check if they are still active on those social channels. Back to Slack example, even though they have Instagram, they don\u2019t really use it according to their last 4 posts.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1038 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-posts.jpg\" alt=\"\" width=\"2251\" height=\"3264\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-posts.jpg 2251w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-posts-207x300.jpg 207w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-posts-768x1114.jpg 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-posts-706x1024.jpg 706w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Aim top five companies that are the most talked about by tracking their mentions using a proper tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1098 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack.png\" alt=\"\" width=\"893\" height=\"178\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack.png 893w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-300x60.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/slack-768x153.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1102 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/microsoft-teams-mentions.png\" alt=\"\" width=\"861\" height=\"209\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/microsoft-teams-mentions.png 861w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/microsoft-teams-mentions-300x73.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/microsoft-teams-mentions-768x186.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1101 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/quip-mentions.png\" alt=\"\" width=\"883\" height=\"217\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/quip-mentions.png 883w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/quip-mentions-300x74.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/quip-mentions-768x189.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1100 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-by-facebook.png\" alt=\"\" width=\"897\" height=\"195\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-by-facebook.png 897w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-by-facebook-300x65.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-by-facebook-768x167.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1099 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/telegram.png\" alt=\"\" width=\"927\" height=\"219\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/telegram.png 927w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/telegram-300x71.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/telegram-768x181.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><strong>As a side note<\/strong>, the temptation is big but we suggest you keep focused on 3-4 channels that are most relevant for you. Anyway, the tendency of 2019 is to keep all the attention in one place. The audiences prefer to resume their activity on the most favorite social media channels.<br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Step 3 - Make a Content Overview<\/b><\/h2>\n<p>Brand voice is what grabs people\u2019s attention to a brand in the online world. It is essential to know your competitors\u2019 brand voice which is reflected through the content. There are two ways to analyze social media content strategy:<\/p>\n<ul>\n<li><span style=\"color: #333399;\">from a quantity point of view<\/span><\/li>\n<li><span style=\"color: #333399;\">from a quality\u00a0point of view<\/span><\/li>\n<\/ul>\n<p><strong>Content as quantity<\/strong><br \/>\nUsers\u2019 behavior is different depending on the goals they have on a certain social media channel. Statistics offer some rough ideas on how to perform on social media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1039 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/best-time-to-post.jpg\" alt=\"\" width=\"563\" height=\"887\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/best-time-to-post.jpg 563w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/best-time-to-post-190x300.jpg 190w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>Now would be the time to see how others reach their audience. So first comes first. See how often your competitors post per day, week, month, at what time periods, and on what days on average (do they post on Weekend, too?). It might seem primitive but now we should go back to our competitors\u2019 overview spreadsheet. Complete your table with the selected top five competitors and social media platforms to monitor. Afterward, add column by column, each will represent a different criterion.<\/p>\n<p><strong>Content as quality<\/strong><br \/>\nThere are no perfect formulas to define the quality of the social media strategy. We would recommend you to analyze your competitors\u2019 post based on two factors, type of content and message behind the post.<\/p>\n<table style=\"width: 796px;\">\n<tbody>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\"><strong>The Type of Content<\/strong><\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\"><strong>The Message Behind the Post<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">video<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">Promotional (sales, offers...)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">image<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">Feedback (testimonials, reviews...)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">music<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">Informational (news, product updates...)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">podcast<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">Educational (How-Tos, tutorials ...)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">blog post<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">Inspirational (quotes, jokes ...)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 359px; text-align: center;\"><span style=\"color: #333399;\">etc.<\/span><\/td>\n<td style=\"width: 422px; text-align: center;\"><span style=\"color: #333399;\">etc.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>These lists can be personalized and you can add new categories while you are going through competitors\u2019 news feed. Count the posts of each type and statistically, you will be able to estimate what is the voice of your competitor.<\/p>\n<p>Also, make an inspirational list, write down every good and bad idea that you noticed while looking through posts. Take advantage of good ideas to create better ones and bad ideas to avoid doing them yourself.<\/p>\n<blockquote><p>You should learn from your competitors but<\/p>\n<p>never copy. COPY and you DIE<\/p>\n<p>- <span style=\"font-size: 14px;\">Jack Ma, CEO Alibaba<\/span> -<\/p><\/blockquote>\n<p>Last but not least, pay attention to paid social strategies. The audience growth of your competitors might be due to big investments in paid features like Facebook ads, boosted posts, etc.<br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>Step 4 - Get to Know Your Competitors' Engagement<\/b><\/h2>\n<p>You competitors can have an army of social media marketers. Still, if they are not able to attract the audience\u2019s eyeballs, they are useless. Manually or using analysis tools, spot the posts that drove the most reactions, aka engagement metrics (likes, shares, re-tweets, comments).<\/p>\n<blockquote><p>If your social media post is a hook then a comment<\/p>\n<p>is a good catch.<\/p><\/blockquote>\n<p>The hardest reaction to reach is a comment because it requires users to analyze, think and type the comment. Your competitors\u2019 posts with the most comments are the best or the worst practices for you, depending on the comments.<\/p>\n<p>Engagement is a social media challenge. According to<a href=\"https:\/\/hootsuite.com\/pages\/digital-in-2019\" target=\"_blank\" rel=\"noopener\"> the Global State of Digital in 2019 Report <\/a>made by Buffer, engagement rates on Facebook are only 3.75%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1040 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/engagement-fb.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/engagement-fb.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/engagement-fb-300x169.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/engagement-fb-768x432.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>How many people interact with your competitors content, would be an awesome thing to track. There is a way to do this kind of competitor research on brands. Social Visibility from the <a href=\"https:\/\/cognitiveseo.com\/socialvisibility\/\" target=\"_blank\" rel=\"noopener\">cognitiveSEO tool<\/a> crawls and extracts the social shares of your competitors' website and you can make an idea what pages from their site are the most loved by their audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1109 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/social-visibility-content-strategies-1.png\" alt=\"\" width=\"1024\" height=\"609\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/social-visibility-content-strategies-1.png 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/social-visibility-content-strategies-1-300x178.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/social-visibility-content-strategies-1-768x457.png 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2><b>Step 5 - Check Your Competitors on Social Listening<\/b><\/h2>\n<p>Actions that convert the most are doing social listening, being responsive and offering exactly what the customers ask and need. Even statistics made by <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q2-2017\/\" target=\"_blank\" rel=\"noopener\">Sproutsocial<\/a> proof that. Customers want you to be protective and attentive to them. Do your competitors perform customer care? Do they interact with their audience?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1041 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/be-responsive.png\" alt=\"\" width=\"700\" height=\"578\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/be-responsive.png 700w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/be-responsive-300x248.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You can use specific analysis tools to find whoever is talking about your social rivals online. One of them, as you might guess, is <strong><a href=\"https:\/\/brandmentions.com\/\">BrandMentions<\/a><\/strong>.<\/p>\n<p>According to the G2CROWD diagram from above, Workspace by Facebook is one of Slack\u2019s rivals. They are pushing their product really hard by pop-ups and ads on Facebook but they are not really responsive on Twitter account. Their loss, Slack\u2019s win.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1042 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce.jpg\" alt=\"\" width=\"3264\" height=\"3264\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce.jpg 3264w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce-150x150.jpg 150w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce-300x300.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce-768x768.jpg 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce-1024x1024.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/workplace-no-responce-100x100.jpg 100w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Social listening is a process that can bring you a lot of benefits like performing customer care, generating new leads, gathering product feedback, building personalized marketing campaigns, etc. For more info on this, see these <a href=\"https:\/\/brandmentions.com\/blog\/social-listening\/\">7 reasons why you should start doing social listening.<\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>Step 6 - Monitor Competitors Hashtags<\/b><\/h2>\n<p>Hashtags are not only cool but extremely useful if you monitor them. There are at least <a href=\"https:\/\/brandmentions.com\/blog\/hashtag-monitoring\/\">8 reasons to do so<\/a>. Your social media competitors might already know these benefits and use hashtags to the fullest. It doesn\u2019t take much to discover the success of their hashtag campaigns (if there is one).<\/p>\n<p style=\"padding-left: 30px;\">1. Identify the campaign as we did for Uber<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1043 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/hashtag.png\" alt=\"\" width=\"486\" height=\"689\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/hashtag.png 486w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/hashtag-212x300.png 212w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p style=\"padding-left: 30px;\">2. Search for the hashtag with proper analysis tools (like <strong><a href=\"https:\/\/brandmentions.com\/\">BrandMentions<\/a><\/strong>).\u00a0Only for the last week, Uber got some positive feedback and a relevant number of people enrolled in their #UberRewards campaign. What would you do if you were Lyft, their competitor, doing this analysis on social media?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1044 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/uber-monitoring.png\" alt=\"\" width=\"1667\" height=\"932\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/uber-monitoring.png 1667w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/uber-monitoring-300x168.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/uber-monitoring-768x429.png 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/uber-monitoring-1024x573.png 1024w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Step 7 - Investigate on Your Competitors' Allies<\/b><\/h2>\n<p>Get to know if your competitor is alone in this battle or not. His allies might be influencers and partners. While slicing and dicing his social media profile, keep an eye on the rival\u2019s collaborations and <a href=\"https:\/\/launchspace.net\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">affiliate programs<\/a>. Does it promote or redirect its audience to other products? Does it have posts with influencers?<\/p>\n<p>If you scroll Lyft (Uber's competitor) Facebook profile, you would notice their collaboration with Taraji P. Henson, an actress, and influencer that brought them 53k post likes, 1.8k comments, and 3.3M views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1045 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftinfluencer.png\" alt=\"\" width=\"482\" height=\"476\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftinfluencer.png 482w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftinfluencer-300x296.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftinfluencer-100x100.png 100w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>Or scroll through the company\u2019s mentions to uncover other collaborations. Lyft got some of those. It would be a good material for Uber to think on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1108 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyft-partner-Copy-1.png\" alt=\"\" width=\"1183\" height=\"435\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyft-partner-Copy-1.png 1183w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyft-partner-Copy-1-300x110.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyft-partner-Copy-1-768x282.png 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyft-partner-Copy-1-1024x377.png 1024w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Your brand ambassadors have the power to win you some more followers, even your competitors\u2019 followers. Collaborate with them in a modern way avoiding these common <a href=\"https:\/\/brandmentions.com\/blog\/influencer-marketing-trends\/\">influencer marketing mistakes<\/a>.<br \/>\n<a name=\"8\"><\/a><\/p>\n<p>p.s. If you're interested finding affiliates for your own business, you need to know that is a process that combines having an excellent affiliate program and reaching out to people who might be interested in promoting your products. Finding the right affiliates is not an easy task since there are hundreds of affiliates out there. But here's a <a href=\"https:\/\/www.osiaffiliate.com\/blog\/find-affiliates-sell-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">good guide<\/a> on how to find them.<\/p>\n<h2><b>Step 8 - Listen to the Buzz Around Your Competitors<\/b><\/h2>\n<p>People are talking all over the internet, we can\u2019t stop them. What we can do instead is listen to them.<\/p>\n<blockquote><p>Curious about what people like about your rivals?<\/p>\n<p>Or what do they dislike?<\/p><\/blockquote>\n<p>Monitoring online conversations became more a need rather than a desire and competitor analysis tools were created to fulfill this need. Such a tool allows you to have all the brand mentions visible in one place, even your competitors' mentions.<\/p>\n<p>Moreover, the developers behind it included features to easily process these data for you:<\/p>\n<ul>\n<li><span style=\"color: #333399;\"><strong>Sentiment analysis<\/strong> that allows you to see only positive or negative mentions. If we were curious what people are unhappy about Lyft, apparently there are many YouTube channels and Vloggers unhappy about Lyft Stock;<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1048 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftfail.png\" alt=\"\" width=\"1651\" height=\"886\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftfail.png 1651w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftfail-300x161.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftfail-768x412.png 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/lyftfail-1024x550.png 1024w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<ul>\n<li><span style=\"color: #333399;\"><strong>Performance score<\/strong> that allows you to find the most popular mentions. For Lyft this video posted by UNILAD Sound went viral;<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1049 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/score.png\" alt=\"\" width=\"1092\" height=\"748\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/score.png 1092w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/score-300x205.png 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/score-768x526.png 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/score-1024x701.png 1024w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/span><\/p>\n<ul>\n<li><span style=\"color: #333399;\">The report that illustrates all the mentions yo have, detailed and structured accordingly to your needs;\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1050 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1.jpg\" alt=\"\" width=\"3264\" height=\"3264\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1.jpg 3264w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1-150x150.jpg 150w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1-300x300.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1-768x768.jpg 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1-1024x1024.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/report-article-1-100x100.jpg 100w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2><b>The Burrito of Conclusions<\/b><\/h2>\n<p>Let me make you a burrito with information you need to take and digest before grabbing your ninja costume to spy on your competitors' activities.<\/p>\n<p>By monitoring your competitors on social media you aim at uncovering their social media strategy and their brand voice. Bad news, there is no perfect competitive analysis template for that but there are great monitoring tools that will help you.<\/p>\n<p>Rely on your time, knowledge and analysis tools. Enjoy!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1051 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2019\/04\/burrito.gif\" alt=\"\" width=\"450\" height=\"254\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0 10% audience growth might sound great but is it so when comparing with competitors? You can be sure that your product is the best but is it the most loved by your targeted audience? You have a great marketing idea but how do you know that your competitors have not already tried it? There &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brandmentions.com\/blog\/social-media-competitors\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;8 Easy Steps to Check on Your Social Media Competitors&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[18],"tags":[],"wl_entity_type":[44],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","wl_entity_type-article"],"acf":[],"_wl_alt_label":[],"wl:entity_url":"\/post\/8_easy_steps_to_check_on_your_social_media_competitors","_links":{"self":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":0,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/media\/1111"}],"wp:attachment":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/tags?post=1030"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/wl_entity_type?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}