{"id":1164,"date":"2019-07-11T08:51:49","date_gmt":"2019-07-11T08:51:49","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=1164"},"modified":"2026-04-29T12:20:47","modified_gmt":"2026-04-29T12:20:47","slug":"sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/sentiment-analysis\/","title":{"rendered":"How to Use Sentiment Analysis to Manage Your Brand Reputation & Win Customers"},"content":{"rendered":"

Y<\/span>\u00a0our brand is alive as long as its heart<\/span> is beating, as long as users<\/span> need it and remember it. In order to keep them interested, the brand has a constant challenge to trigger their emotions, such as curiosity<\/span>, appreciation, pleasure<\/span>, happiness, etc. Still, sometimes your good intentions may wake up some monsters, like anger or revenge. But regardless of the emotions your brand gets, you should always monitor and manage them.<\/p>\n

Sentiment analysis<\/span> - the way to track the heartbeat<\/span> <\/span><\/p>\n

of your brand.<\/p><\/blockquote>\n

\"\"<\/p>\n

A doctor<\/span> can\u2019t track all the patients\u2019 heartbeat<\/span> manually; the same thing happens with your\u00a0audience<\/span> online<\/span><\/span>. You can\u2019t go manually through all the people<\/span><\/span>\u2019s conversations to find out whether they like your brand or not. That\u2019s why sentiment analysis is a genius invention<\/span><\/span>.<\/p>\n