{"id":1427,"date":"2019-09-12T09:39:28","date_gmt":"2019-09-12T09:39:28","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=1427"},"modified":"2020-10-21T14:26:31","modified_gmt":"2020-10-21T14:26:31","slug":"social-media-marketing-for-startups","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/social-media-marketing-for-startups\/","title":{"rendered":"Social Media Marketing for Startups – 6 Bulletproof Tips for Success"},"content":{"rendered":"

S<\/span>ocial media marketing has proven to be effective in lots of situations. Lots of studies, companies, and brands have experienced a positive outcome. Not including social media in your marketing strategy would be like leaving money on the table.<\/p>\n

This article will answer some of the most important questions regarding social media marketing for startups and give you the insights you need to build your marketing strategy, regardless of the industry.\u00a0Remember that consistency is the most important tip of all. Don't give up if you don't see results right from the beginning.<\/p>\n

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  1. Define Your Target Audience<\/a><\/li>\n
  2. Set SMART Goals<\/a><\/li>\n
  3. Use Appropriate Content for Each Social Network<\/a><\/li>\n
  4. Invest in Paid Social Media Advertising<\/a><\/li>\n
  5. Curate Content<\/a><\/li>\n
  6. Stick to a Content Ratio in Your Scheduling Plan<\/a><\/li>\n<\/ol>\n

    <\/a><\/p>\n

    1. Define Your Target Audience<\/strong><\/h2>\n

    Before stepping your foot in the game, make sure you know who you're playing with. Describe your audience, learn what they appreciate, what their interests are, define your segments and categories. You might have different segments, people who read your content, your social fans, customers who buy your product and so on. All of these might include different types of people. Define your buyer personas. Each one of them answers to specific triggers and messages.\u00a0Deliver niched content.<\/p>\n

    Since you're just creating your social media account, check out the competition and find out who they are targeting and get some ideas from your website's analytics or online stats to have a starting point.<\/p>\n

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    Did you know?<\/strong><\/em><\/p>\n

    Using the cognitiveSEO Social Visibility<\/a>, you can spot content marketing strategies that work in your niche. Get a sneak peek at your\u00a0competitors' most successful content marketing strategies and find out more ideas to implement in your social media marketing plan.\u00a0<\/em><\/p>\n

    \"social-visibility-content-strategies\"<\/em><\/p>\n

    Look at their top-performing content and grow your startup. Analyze your site and perform a side-by-side comparison. Track evolution and identify your marketing plan efficiency.\u00a0<\/em><\/p>\n

    \"Number<\/p>\n

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    Moreover, defining your audience is\u00a0the first step of the social media engagement process. To have a successful social media marketing strategy for your startup, you need to make proper identification of your audience.<\/p>\n

    \"Steps<\/p>\n

    One of the most popular methods to define your audience is by creating a persona. Understand their interests, needs, motivations, goals and draw the portrait. Your persona should include demographics (age, income, geographic location),\u00a0goals and challenges, obstacles that stand between them and the purchase decision.<\/p>\n

    <\/a><\/p>\n

    2. Set SMART Goals<\/strong><\/h2>\n

    A solid social media strategy is built on a foundation of specific, measurable, achievable, realistic, and timely goals. If you take a look at the picture above, you can see your whole social media strategy for your startup.<\/p>\n

    No goals, no results to track.<\/p>\n

    Not setting your goals is like driving the highway with your eyes closed. Don't know your speed, don't know were you're heading.<\/p><\/blockquote>\n

    You need to make sure that your goals are S.M.A.R.T.<\/a>\u2013 Specific, Measurable, Attainable, Relevant and Timely. Once you've defined them, find out ways to think in terms of your user's interests: what advantage do they obtain if they use your product or read your content?<\/p>\n

    Be honest: why<\/strong> are you on social? Don't waste time unless you have some objectives set. Otherwise, you'll waste time and money on things that you don't actually need or bring results. If you do need them, think exactly what your social media feed neeeds. Is it brand awareness? Is it learning and educating your audience or potential customers? Is it for lead generation? Is it for acquiring customers?<\/p>\n

    You can either set monthly goals and be more granular in your analysis or you may want to track\u00a0quarterly goals. Either way, have a marketing plan to achieve\u00a0notable\u00a0social media success.<\/p>\n

    <\/a><\/p>\n

    3.\u00a0Use Appropriate Content for Each Social Network<\/strong><\/h2>\n

    What works on Facebook, might not be appropriate for Instagram. What triggers interest on Twitter might not have so much success on Pinterest. Different types of content (text, image, audio & video), plus different\u00a0social media images sizes. Not every piece of content needs to be shared everywhere. If you want, you can adapt the information to each one of your\u00a0social media marketing channels.<\/p>\n

    \"Social-media-image-sizes\"<\/p>\n

    Choose the social networks you want to focus attention on and create high-quality content for each social media platform:<\/p>\n