{"id":2056,"date":"2020-02-25T10:38:50","date_gmt":"2020-02-25T10:38:50","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=2056"},"modified":"2020-02-26T15:25:38","modified_gmt":"2020-02-26T15:25:38","slug":"compare-projects","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/compare-projects\/","title":{"rendered":"Projects Comparing Is Now Available in BrandMentions"},"content":{"rendered":"

T<\/span>o be a leader in your industry, you need to know exactly where you stand and how do you compare with your business rivals. As we know how important competitive analysis is for our customers, we've just added the possibility of projects comparing for our valued BrandMentions users.<\/p>\n

See how multiple projects stack up against each other with BrandMentions' newest feature: Compare Projects.<\/p><\/blockquote>\n

We admit it. Here, at BrandMentions, we're addicted to constant and never-ending self-improvement. A new week brings a brand new update. Here are just some of the things BrandMentions<\/strong><\/a>' Compare Projects can help you with:<\/p>\n

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  1. Know Exactly Where You Stand Among Your Competitors<\/a><\/li>\n
  2. Find The Strengths & Weaknesses of Your Competitors<\/a><\/li>\n
  3. Make Informed Business Decisions Based On an Extensive Market Knowledge<\/a><\/li>\n<\/ol>\n

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    Know Exactly Where You Stand Among Your Competitors<\/h2>\n

    You might now the saying: A horse never runs so fast as when he has other horses to catch up and outpace<\/em>. Whatever business you'd be in, chances are there are other companies out there offering a similar product or service as you.\u00a0<\/span><\/p>\n

    Therefore, to be a leader in your industry, you need to know how to perform a competitive analysis, but also so you need to have a good idea of where you're standing from a business point of view. Competitor analysis is more than a simple SWOT analysis where you find the strength and weaknesses of your business, your competitors, or your market segment.<\/p>\n

    A solid competitive analysis is your way of showing that you know exactly where you stand among your fiercest competitors.<\/p><\/blockquote>\n

    Before you undertake a new brand, communication, or marketing strategy, you need to know where you are, where you want to go, how you might get there, and what might be in the way.<\/p>\n

    BrandMentions understands all these and offers you the possibility of getting an overview of where you're standing within your market niche.<\/p>\n

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    As you can see in the screenshot above, you can compare yourself to your competitors, side by side. How many mentions did you receive lately? How about your competitors? Are most of your mentions negative while your competitors' are positive? These mentions KPIs can give you a very good overview of where you're standing, at just a glance.<\/p>\n

    When comparing your brands or projects side by side, you can get comparative data on the following KPIs:<\/p>\n