{"id":2365,"date":"2026-01-02T11:32:08","date_gmt":"2026-01-02T11:32:08","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=2365"},"modified":"2026-06-09T14:00:54","modified_gmt":"2026-06-09T14:00:54","slug":"best-time-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/","title":{"rendered":"Best Time to Post on Instagram in 2026 &#8211; A 2.2 Million Posts Research"},"content":{"rendered":"<p><span class=\"first-paragraph-letter\">T<\/span><em>o build a solid Instagram account, you need to create compelling content. But if you don't post your content at the right time, most of your audience will never see it.\u00a0 So, check out this article to find out what is the best time to post on Instagram.\u00a0<\/em><\/p>\n<blockquote><p>TL;DR: This is a very in-depth, long-term research, with lots of insights.<br \/>\nIf you're in a rush, you can <a href=\"#1\">skip to the main results<\/a>.<\/p><\/blockquote>\n<p>We performed an in-depth research, where we answered two of the biggest questions social media marketers have:<\/p>\n<ul>\n<li>what is the best time to post on Instagram?<\/li>\n<li>what should your posts look like to get high engagement?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The current research is actually a longitudinal study. We repeated analysis of the same variables (related to Instagram posting time) over long periods of time and compared the results.\u00a0 In the last years, we've analyzed <\/span><span style=\"font-weight: 400;\">millions of Instagram posts and thousands of Instagram accounts from 10 different industries.\u00a0\u00a0<\/span><\/p>\n<p>More on the exact methodology and how we conducted the research about posting on social media platform Instagram can be found <a href=\"#13\"><strong>here.<\/strong><\/a><\/p>\n<ol>\n<li><a href=\"#1\">When Is the Best Time to Post on Instagram?<\/a><\/li>\n<li><a href=\"#20\">How Long Should Instagram Posts Be?<\/a><\/li>\n<li><a href=\"#2\">How Many Hashtags Should You Use on Instagram?<\/a><\/li>\n<li><a href=\"#21\">Instagram Photo vs. Instagram Video - Which Performs Best?<\/a><\/li>\n<li>What Is the Best Time to Post on Instagram for:\n<ol>\n<li><a href=\"#3\">B2B\u00a0 Companies<\/a><\/li>\n<li><a href=\"#4\">Influencers &amp; Celebrities<\/a><\/li>\n<li><a href=\"#5\">Education<\/a><\/li>\n<li><span style=\"color: #333333;\"><\/span><a href=\"#6\">Health &amp; Medicine<\/a><\/li>\n<li><a href=\"#7\">Home Goods &amp; Services<\/a><\/li>\n<li><a href=\"#8\">Lifestyle<\/a><\/li>\n<li><a href=\"#9\">NGOs<\/a><\/li>\n<li><a href=\"#10\">Publishers &amp; Media Companies<\/a><\/li>\n<li><a href=\"#11\">Technology<\/a><\/li>\n<li><a href=\"#12\">Travel<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#22\">How Does the Instagram Algorithm Work<\/a><\/li>\n<li><a href=\"#13\">How Was the Research Done<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump straight to it: what\u2019s the best time to post and what does an ideal post look like? That\u2019s the big question on everybody\u2019s mind.\u00a0<\/span><\/p>\n<h2 id=\"1\">When Is the Best Time to Post on Instagram in 2026?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2713 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1.jpg\" alt=\"\" width=\"1440\" height=\"1440\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1.jpg 1440w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-300x300.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-1024x1024.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-150x150.jpg 150w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-768x768.jpg 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-100x100.jpg 100w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/08\/best-times-bm-1-1200x1200.jpg 1200w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve added above the brief highlights of our research. Yet, you need to know that these brief findings implied tons of data processing, research and analysis over a long period of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you're one of those who don't post daily and you're interested in a bit more granularity of the data, here is the creme de la creme of posting, the best days and hours, in general.<\/span><\/p>\n<p><span style=\"color: #333300; font-size: 20px;\"><span style=\"font-weight: 400;\">For increased <em>engagement and likes<\/em>, b<\/span><\/span><span style=\"color: #333300; font-size: 20px;\"><span style=\"font-weight: 400;\">est interval to post in general is <\/span><b>Sunday, 3PM - 9PM CDT.<\/b><\/span><\/p>\n<a id=\"brandmentions-info-fs-ID3\" class=\"brandmentions-info-fs-container\" href=\"https:\/\/brandmentions.com\/register.php\"><div class=\"brandmentions-info-img\"><?xml version=\"1.0\" encoding=\"utf-8\"?><!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" 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fill=\"#283135\" d=\"M1184.126,394.976c0-8.626-4.514-11.687-11.532-11.687c-5.393,0.034-10.465,2.569-13.728,6.864v45.54h-22.477v-72.222h22.477v10.357c6.236-6.821,15.125-10.601,24.363-10.357c16.046,0,23.343,9.274,23.343,22.322v49.899h-22.446V394.976z\"><\/path><path fill=\"#283135\" d=\"M1224.318,411.177c7.099,5.554,15.733,8.792,24.733,9.275c6.709,0,9.491-2.195,9.491-5.411c0-3.215-5.41-4.39-12.119-5.534c-11.965-1.886-28.907-4.668-28.907-22.909c0-12.367,10.666-23.219,30.206-23.219c10.568-0.129,20.901,3.121,29.495,9.275l-8.596,14.901c-5.744-4.994-13.103-7.739-20.714-7.729c-5.256,0-8.904,2.195-8.904,4.947s3.803,3.648,11.223,4.978c11.965,2.195,29.773,5.102,29.773,24.239c0,13.418-11.811,23.342-32.092,23.342c-12.553,0-25.538-4.235-32.989-10.79L1224.318,411.177z\"><\/path><\/svg><\/div><div class=\"brandmentions-info-content\"> <p class=\"brandmentions-info-fs-p1\">They are talking about your company<\/p><p class=\"brandmentions-info-fs-p2\">Get instant access to brand mentions across social, news, blogs, videos and more. <span href=\"https:\/\/brandmentions.com\/register.php\">Get Free Report<\/span> <\/p><\/div><\/a>\n<p><span style=\"font-weight: 400;\">At a first glance, these results are hardly surprising. Sunday afternoon and evening is when a lot of people get the <\/span><a href=\"https:\/\/www.theatlantic.com\/family\/archive\/2020\/02\/sunday-scaries-anxiety-workweek\/606289\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sunday Scaries<\/span><\/a><span style=\"font-weight: 400;\"> - that feeling of anxiety (or even dread) that comes with the realization that the weekend is over and the work week is about to start again. One last dose of escape might be the perfect antidote to fight that feeling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more generally, there are few surprises here - there\u2019s not a lot of engagement associated with posting in the small hours, and a fairly good chance at engagement during most of the day and into the evening. Of course, there\u2019s the itsy-bitsy detail of jobs and all that and people being at work throughout most of the day. However, in between users spending an average of only <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">28 minutes a day<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram and the vast majority of users being <\/span><a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aged under 35<\/span><\/a><span style=\"font-weight: 400;\">, this makes perfect sense.\u00a0<\/span><\/p>\n<h2 id=\"20\">The Ideal Length for Your Instagram Posts<\/h2>\n<p>While we know that there is no perfect formula when it comes to scheduling your Instagram post, besides optimal times, there are some elements that seem to bring considerably more success to a post.<\/p>\n<p>Factors like choosing the right time slot, understanding Instagram engagement trends, and leveraging Instagram for your brand can make a big difference. While optimal post times vary depending on audience behavior, experimenting with different slots and analyzing engagement data can help you fine-tune your posting strategy for maximum reach and interaction.<\/p>\n<p><span style=\"font-weight: 400;\">First of all, the number of words. In general (we're going to talk about each Instagram business category later on the post) it seems that less is better. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">L<\/span>ess than 19 words seem to bring the engagement you\u2019d expect.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Which, however you pick them, is quite a bit shorter than the average of <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-character-counter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">138-150 characters<\/span><\/a><span style=\"font-weight: 400;\"> suggested by some. However, a shorter description makes sense if you consider that it gets truncated anyway above 125 characters, and having to do extra steps to interact with a post can be a disincentive for many.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-2673 size-full aligncenter\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Global-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Global-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Global-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Global-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Global-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"2\">How Many Hashtags Should You Use on Instagram?<\/h2>\n<p><span style=\"font-weight: 400;\">With hashtags, we get a more counter-intuitive result. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Our data suggests that fewer hashtags are correlated with more likes, which seems to be at odds with the whole concept (and intended usefulness of) hashtags. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">There are some variations by industry, but generally, more hashtags do not equal more likes (on the contrary). So, one should avoid posting many hashtags in a piece of content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this result might seem at odds with other research in the field, there are a couple of possible explanations for the plausibility of our finding. One is that when it comes to established accounts, there\u2019s a snowballing effect. Fame begets fame and \"star power\" tends to attract more followers - hashtags, therefore, are hardly an issue for these accounts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another explanation is that there\u2019s likely to be a larger representation of posts with fewer hashtags (because they require less effort) and there\u2019s a larger probability of posts with high engagement among these. All this is not to say that there is necessarily a causal relationship, but rather than the key to success is most likely not dependent on increasing your hashtag game.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-2675 size-full aligncenter\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-global.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-global.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-global-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-global-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-global-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"21\">Instagram Photo vs. Instagram Video - Which Performs Best?<\/h2>\n<p><span style=\"font-weight: 400;\">Last but not least, it should come as a surprise that videos are, more often than not, good content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aggregate data shows a somewhat balanced picture where it doesn\u2019t make much of a difference whether you go for a photo or for a video. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">If you were to choose, in an effort to maximize your chances, data suggests going with a video. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Of the total average number of likes, slightly more were given to posts with video (54.3%) compared to posts with no video (45.7%).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2730 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-global-1.jpg\" alt=\"Video global\" width=\"1193\" height=\"617\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-global-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-global-1-300x155.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-global-1-1024x530.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-global-1-768x397.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s important to know that almost all industries follow the same recipe, with a few exceptions. If you take out the \u201cHealth\u201d industry, the proportion reverses. It now becomes 57% vs. 43% in favor of posts with video. Bottom line is that you stand a pretty good chance of having a successful post with a video and shouldn\u2019t be afraid of posting videos if you feel like they tell a better story than a photo.<\/span><\/p>\n<blockquote><p>Combine the best time to post on Instagram data with what it takes to get high engagement and you should be close enough to \"the perfect post\", as data reveal.<\/p><\/blockquote>\n<p id=\"2\">If you are looking for the answer for the question: <em>What Does It Take to Get High Engagement on Instagram?<\/em>, here's the summary:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 19 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>between 0 - 3<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>Of course, each industry has its particularities, so let's dig in each niche.<\/p>\n<h2 id=\"3\"><em>B2B Companies -<\/em> Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Wednesday,<\/b> <b>4PM CDT\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Monday, 5PM\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Monday &amp; Wednesday<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 19 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>between 0 - 3<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>If, on a general note, the top time to post on Instagram is Sunday afternoon, when it comes to the B2B industry things are different. Best days to post in the B2B niche are at the very beginning of the week, connected, most likely, with the Monday to Friday working days. So, if you're in the B2B industry, update your Instagram strategy and social media calendar and post on social platform when your followers are online and your audience is most active.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2682 size-large aligncenter\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-b2b-1024x409.jpg\" alt=\"\" width=\"1024\" height=\"409\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-b2b-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-b2b-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-b2b-768x307.jpg 768w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-b2b.jpg 1193w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Another interesting particularity of the B2B industry is the number of hashtags. Yes, it does comply with the general finding that the less, the better. Yet, we can see a very big difference between the number of likes posts with less than 3 hashtags get versus the small number of likes posts with four or more hashtags get. Things are pretty clear within the B2B industry as the data shows, that hashtags should be use with caution.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2674 size-full aligncenter\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hashtags-b2b.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hashtags-b2b.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hashtags-b2b-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hashtags-b2b-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hashtags-b2b-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"4\"><em>Influencers &amp; Celebrities<\/em> - Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Friday, 7PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Sunday, 5PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Friday &amp; Sunday<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 9 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>between 0 - 3<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>no<\/b><\/span><\/p>\n<p>The Influencers and Celebrities industry is a special one, first of all, as it's the category with the highest number of Instagram followers and therefore, likes. Given the profile of the influencer marketing industry, this is most likely normal.\u00a0 What might surprise though is the fact that the engagement within this category is really low. Reported to the big number of likes, there are very few comments.<\/p>\n<p>Afternoons on a week day seem to be the best time to post within this category if you want to get high engagement, especially on weekends. This is probably connected with the celebrities' lifestyle and the events they are taking part to, happening mostly on weekends. This is probably one of the few categories when the \"night activity\" is pretty intense and a high number of likes for content posted on 1AM is not something unusual.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2683 size-full aligncenter\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-celebrities.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-celebrities.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-celebrities-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-celebrities-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-celebrities-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Furthermore, it seems that there isn't a high correlation between the number of hashtags and the number of likes\/comments posts get. What is particular for this category is the low number of words you need to have to get a high number of likes. This also aligns with the low engagement this category has (high number of likes but small number of comments).<\/p>\n<p>There is a dramatic drop in likes as the number of words increases. In addition to that, most of the posts are already \"obeying\" the \"just-a-few-words\" rule, most of them having under nine words.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2671 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Celebrities-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Celebrities-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Celebrities-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Celebrities-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Celebrities-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>This is a singularity of this industry and if we think about it, it does make sense: what it matters most is the image, the visual, click like and move forward, no big interaction. Moreover, keep in mind that this is one of the few categories that have fewer likes for posts with videos. In most of the other categories, it is the other way around.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2694 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Celebrities.jpg\" alt=\"\" width=\"1193\" height=\"617\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Celebrities.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Celebrities-300x155.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Celebrities-1024x530.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Celebrities-768x397.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"5\"><em>Education<\/em> - Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Monday, 12PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Sunday, 1PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Monday &amp; Sunday<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>around 300 or more words<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>between 0 - 3; 6-10<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Video: <b>both videos and photos<\/b><\/span><\/span><\/p>\n<p>When it comes to posts from the educational institutions field, it seems that Sundays &amp; Mondays are bringing the most success. So, these are the days you should post most if you're interested in getting high traction within this category.<\/p>\n<a id=\"brandmentions-info-fs-ID3\" class=\"brandmentions-info-fs-container\" href=\"https:\/\/brandmentions.com\/register.php\"><div class=\"brandmentions-info-img\"><?xml version=\"1.0\" encoding=\"utf-8\"?><!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"1280px\" height=\"268px\" viewBox=\"0 262.5 1280 268.75\" enable-background=\"new 0 262.5 1280 268.75\" xml:space=\"preserve\"><title>bmlogo_white<\/title><path fill=\"#EC3A50\" d=\"M64.926,483.955c-24.733-16.51-47.21-30.917-63.689-41.212v86.382l22.384-22.384h111.704C110.155,506.078,85.711,498.166,64.926,483.955z\"><\/path><path d=\"M135.541,506.741L135.541,506.741z\"><\/path><path fill=\"#505CBC\" 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fill=\"#283135\" d=\"M1184.126,394.976c0-8.626-4.514-11.687-11.532-11.687c-5.393,0.034-10.465,2.569-13.728,6.864v45.54h-22.477v-72.222h22.477v10.357c6.236-6.821,15.125-10.601,24.363-10.357c16.046,0,23.343,9.274,23.343,22.322v49.899h-22.446V394.976z\"><\/path><path fill=\"#283135\" d=\"M1224.318,411.177c7.099,5.554,15.733,8.792,24.733,9.275c6.709,0,9.491-2.195,9.491-5.411c0-3.215-5.41-4.39-12.119-5.534c-11.965-1.886-28.907-4.668-28.907-22.909c0-12.367,10.666-23.219,30.206-23.219c10.568-0.129,20.901,3.121,29.495,9.275l-8.596,14.901c-5.744-4.994-13.103-7.739-20.714-7.729c-5.256,0-8.904,2.195-8.904,4.947s3.803,3.648,11.223,4.978c11.965,2.195,29.773,5.102,29.773,24.239c0,13.418-11.811,23.342-32.092,23.342c-12.553,0-25.538-4.235-32.989-10.79L1224.318,411.177z\"><\/path><\/svg><\/div><div class=\"brandmentions-info-content\"> <p class=\"brandmentions-info-fs-p1\">They are talking about your company<\/p><p class=\"brandmentions-info-fs-p2\">Get instant access to brand mentions across social, news, blogs, videos and more. <span href=\"https:\/\/brandmentions.com\/register.php\">Get Free Report<\/span> <\/p><\/div><\/a>\n<p>What is very interesting within this category is the high engagement it has. Meaning that even if the number of likes is not as impressive as in other categories, the number of comments are really high for this field. This means that the followers from this category are really engaged.<\/p>\n<p>Another indicator of this high engagement is the number of words posts with high number of likes have. As you can see in the chart below, the more, the better. Given the profile of this industry, this conclusion makes sense; yet, you have to admit that it's quite unexpected. And we believe that users from this field don't know this information as you can see in the chart below, the number of posts with more than 200 words are quite few.<\/p>\n<p>If you're within the Educational field, consider these Instagram insights, and adapt your social media strategy to your specific audience. Your content calendar should contain long, relevant posts, with up to 10 hashtags. Morever, try to post on Mondays and Sundays as well, as this recipe might get you the likes and comments you hope for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2672 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Education-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Education-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Education-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Education-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Education-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"6\"><em>Health &amp; Medicine <\/em>- Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Wednesday, 5PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Monday,<\/b> <b>Sunday, 11PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Monday &amp; Sunday<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 99 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>2 or 3<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>no video<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>When it comes to Health &amp; Medicine field, Mondays and Sundays seem to be the most active days. It may relate to the fact that people want to start a new week fresh, with a healthy diet, a healthy exercise plan, better habits. Or, given the high engagement on 11PM, it may be connected with the fact the people might be worried about health issues and cannot communicate to a specialist right away. Of course, all these reasons are speculations, but keeping in mind the best times for engagement in this field is not. So, listen to the data, update your social media scheduler and engage with your users when they are eagerly waiting for content from you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2686 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-health.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-health.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-health-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-health-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-health-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Another particularity of the Health niche is the fact that social media posts with photos instead of videos have better results. As you can see in the chart below, of <span style=\"font-weight: 400;\">the total average number of likes, more were given to posts with no video. If we take into consideration the fact that the length of the posts is not short (it's less than 99 words but definitely more than the average), followers of this category are surely engaged.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2696 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-health.jpg\" alt=\"\" width=\"1193\" height=\"617\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-health.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-health-300x155.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-health-1024x530.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-health-768x397.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>It seems that most of the publishers from the Health &amp; Medicine category are not scheduling Instagram posts with the \"right\" number of words.\u00a0 As you can see from the chart below, most of the users from this category are posting content that has somewhere between 100-300 words. Yet, what users appreciate and like are posts that are under 100 words. Therefore, if you're in this niche, you'd better reconsider not only the timing of your posts but also the length of it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2680 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Health-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Health-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Health-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Health-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Health-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"7\"><em>Home Goods &amp; Services<\/em> - Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Saturday, 9PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Monday,<\/b> <b>6PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Wednesday &amp; Sunday<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 9 words<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>0<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>This category reunites everything from household goods, appliances to air conditioning and home-made furniture business and services.\u00a0 And according to the analyzed data, best time to post and get engagement within this category is after 6PM. Most likely after work when people have time for household chores.<\/p>\n<p>What is particularly interesting within this category is the number of likes posts with zero hashtags get. If you check the screenshot below, you can see that most likes are related to the posts that don't use any hashtags.\u00a0 So, while Instagram allows you to include up to <a href=\"https:\/\/help.instagram.com\/351460621611097?helpref=hc_fnav\" target=\"_blank\" rel=\"noopener\">30 hashtags<\/a> within a post, when it comes to Home Goods &amp; Services, posts with no hashtag at all seem to bring the more likes.\u00a0 It doesn't mean that posts with hashtags don't bring likes at all; yet, they bring less public \"applause\". This is a singularity that accounts posting within this category should totally take into account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2676 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-home-goods.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-home-goods.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-home-goods-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-home-goods-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-home-goods-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"8\"><em>Lifestyle<\/em>\u00a0- Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Tuesday, 10PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Sunday,<\/b> <b>2PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Saturday &amp; Sunday<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>between 10 -19 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>1-3<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>Lifestyle is among the most popular Instagram categories. There are lots of people posting under this topic, gathering millions of followers. For best engagement, Sunday afternoons seems to be the best and if you're looking for likes, late Tuesday is when you should be posting. Talking generally, weekend afternoons are the best for posting content within this category.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2688 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-lifestyle.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-lifestyle.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-lifestyle-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-lifestyle-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-lifestyle-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><em>When to post<\/em> is highly important, yet so is <em>what to post<\/em>.<\/p>\n<p>As we look at the chart below, we can see that most likes go to posts that have somewhere between 10-20 keywords. Yet, the most posts from this category contain between 0-9 or 50-100 words. Therefore, most of the people posting within this category are publishing content with a number of keywords that don't bring them the most likes. Therefore, if you're interested in posting content within Lifestyle category, you should reconsider the length of your posts.<\/p>\n<p>Less seems to be better here, not only when it comes to the number of words, but also when it comes to the number of hashtags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2681 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Lifestyle-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Lifestyle-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Lifestyle-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Lifestyle-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Lifestyle-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"9\"><em>NGOs<\/em>\u00a0- Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Everyday, 9PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Thursday,<\/b> <b>8PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Friday, Saturday, Sunday<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>between 200-299 words<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>1; 5-6<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p>The nonprofit organizations sector brings some interesting findings on the table, on almost all sections. If, for the other categories, there are some days that are clearly better than the others, when it comes to NGOs, everyday seems to be a good day, as long as it's in the afternoon. Luckily for the civic sense, this category has a very high engagement with people commenting more on posts from the NGO field than others.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2689 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-ngo.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-ngo.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-ngo-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-ngo-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-ngo-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Even when it comes to hashtags, things are a bit abnormal within the NGO category. According to the analysis, there isn't a \"lucky\" number of hashtags that one should use to get more likes, but several ones. As it can be seen in the chart below, one and six seems to be number of hashtags that bring more traction.\u00a0 Yet, this doesn't seem that if you're using three, five hashtags or even more than 20 you won't get results.\u00a0 This category, together with Education, Travel and Publishers and Media, is among the few who have a decent number of likes for posts that use more than 20 hashtags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2677 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-NGO.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-NGO.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-NGO-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-NGO-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-NGO-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>When it comes to the number of\u00a0 words, this category is like no other, as more than 200 words seem to bring the most number of likes. There was no other category from the one researched within this study that had such great results for posts with such a high number of words. Therefore, we'd recommend you to add this important finding within your Instagram tips notebook.<\/p>\n<p>The NGO category seems to be special when it comes to the number of likes that posts using videos get. There is a big difference regarding the number of likes in favor of Instagram posts using videos instead of photos.\u00a0 Therefore, this category is a very particular one, where personal engagement matters considerably more than within other categories: have long posts, use videos within it, hashtags and post specially in the afternoons for best results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2697 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-ngo.jpg\" alt=\"\" width=\"1193\" height=\"617\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-ngo.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-ngo-300x155.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-ngo-1024x530.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-ngo-768x397.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"10\"><em>Publishers &amp; Media Companies<\/em> - Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Everyday 8AM &amp; 8PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Everyday 8PM<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Very small differences between days<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>between 0-19 and 50-99 words<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>0,1; 5-6<\/b><\/span><\/p>\n<p><span style=\"color: #333399; font-size: 20px;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><span style=\"font-weight: 400;\"><b>both videos and photos<\/b><\/span><\/span><\/p>\n<p>The publishers and media category is a very energetic one, with lots of content being published every day. When it comes to getting most likes, mornings and afternoons are best; however, engagement seems to be specific only for afternoons. Most likely people are checking news in the morning and evening, but only in the second part of the day they have the time to engage and comment.<\/p>\n<p>This is the only category where all days have almost the same impact on Instagram likes and comments.<\/p>\n<p>Another interesting finding of this category is that it is among the few that is publishing content with the same number of words that actually gets the most likes. Hope this make sense, if not, please take a look at the chart below. The posts that bring most likes are the one containing 50-99 words and most accounts from this category are posting content that has the same number of words. Of course, correlation does not imply correlation, yet in this case, it does make you think that Publishers &amp; Media Companies know what to post to get the best traction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2693 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Publishers-1.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Publishers-1.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Publishers-1-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Publishers-1-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Publishers-1-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Moreover, posts with both videos or photos seem to bring quite the same results. On average, posts with videos seem to have more likes than the ones without. Yet, the difference is rather small.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2698 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-publishers.jpg\" alt=\"\" width=\"1193\" height=\"617\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-publishers.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-publishers-300x155.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-publishers-1024x530.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Video-publishers-768x397.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"11\"><em>Technology<\/em> - Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Friday, 5PM &amp; 6PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Saturday, 2PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Thursday &amp; Friday<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>between 10-19 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>1,2<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <\/span><b>yes<\/b><\/span><\/p>\n<p>If you're thinking that the tech companies category would gather game lovers, artificial intelligence enthusiasts, science masters or computer geeks, you'd be right. The best time to post on the technology category seems to early weekend afternoons. Meaning that starting with Thursday afternoons, continuing with Fridays and Saturdays, the followers from this category appreciate more the posts within this period of time.<\/p>\n<p>This is one of the categories when there's a very clear distinction between the number of likes gathered within 12PM-9PM CDT versus all the other time intervals. Worst time to post or to schedule your posts within this category would be early mornings or late at nights.<\/p>\n<p>For consistent engagement, keep in mind that the most appreciated posts are the ones with a maximum of two hashtags, just a few words (between 10 and 20) that usually contains videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2691 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-technology.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-technology.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-technology-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-technology-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-technology-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"12\"><em>Travel <\/em>- Best Time to Post on Instagram &amp; How to Get High Engagement<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Time: <\/span><b>Monday, 7PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Engagement: <\/span><b>Tuesday, 5PM<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Best Days: <\/span><b>Monday &amp; Tuesday<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Length: <\/span><b>less than 29 words<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Hashtags: <\/span><b>between 0 - 1<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px; color: #333399;\"><span style=\"font-weight: 400;\">\u2022 Video: <b>both videos and photos<\/b><\/span><\/span><\/p>\n<p>The travel category is a highly popular one on Instagram and there is a huge travel marketing niche on the 1 billion users platform. Admit it, you've also daydreamed of incredible beautiful pictures of Bali after a long Monday, promising to yourself that this year you'll make it there. You'll probably check a few pictures and ask a few questions to the people who went there again on Tuesday, but by Friday you've already forgotten about your dream which comes back on Monday, while complaining about how fast spare time flies.<\/p>\n<p>It could be related to the \"oh, no, Monday again syndrome\" as it seems that the best time to post on Instagram on the Travel industry is Monday afternoon, after work to be more precise. Tuesday is also good for engagement, so keep both days on mind while looking for the best day to post on Instagram.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2692 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-travel.jpg\" alt=\"\" width=\"1193\" height=\"477\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-travel.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-travel-300x120.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-travel-1024x409.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/post-times-travel-768x307.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>It is true that the most likes are won by the posts that have no or just one hashtag. Yet, before rushing into posting content on the travel category using zero hashtags, we'd recommend taking a look at the chart below. As you can see, there is lower engagement for the posts using more hashtags; yet, there is not a dramatic difference between using two or three hashtags, for instance. Of course, one should aim for the posts that bring most results, yet linger a bit on this chart before rushing into making any decision.<\/p>\n<p>Furthermore, posts with both videos and photos seem to bring equal shares of likes and one should use less than 30 words to describe the beauty of the picture or video posted within the travel category.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2678 size-full\" src=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-travel.jpg\" alt=\"\" width=\"1193\" height=\"716\" srcset=\"https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-travel.jpg 1193w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-travel-300x180.jpg 300w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-travel-1024x615.jpg 1024w, https:\/\/brandmentions.com\/blog\/wp-content\/uploads\/2020\/10\/Hasttags-travel-768x461.jpg 768w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<h2 id=\"22\">How Does the Instagram Algorithm Work<\/h2>\n<p>Even with this amount of data, however, there is room for uncertainty when it comes to optimizing your posts. One of the reasons is, of course, the Instagram algorithm.<\/p>\n<p>The conventional wisdom is that the Instagram algorithm dictates the order of posts users see when scrolling through their social media feed. Based on Instagram signals, it prioritizes posts, pushing the most relevant content toward the top while others get buried. That\u2019s why understanding Instagram marketing, social media analytics, and engagement times is essential for increasing social media engagement and reach.<\/p>\n<p>However, the good part is that Instagram revealed their 6 key factors that influence the Instagram algorithm for feed posts.<\/p>\n<p><strong>Instagram\u2019s 6 Key Algorithm Factors for Feed Posts:<\/strong><\/p>\n<p>\u2714 <strong>Interest<\/strong> \u2013 Does your content match what users engage with most?<br \/>\n\u2714 <strong>Relationship<\/strong> \u2013 Do they interact with your posts often?<br \/>\n\u2714 <strong>Timeliness<\/strong> \u2013 Are you posting at optimal times when users are most active?<br \/>\n\u2714 <strong>Frequency<\/strong> \u2013 How often are you posting and appearing in their feed?<br \/>\n\u2714 <strong>Following<\/strong> \u2013 How many accounts does your audience follow? More competition means more effort needed.<br \/>\n\u2714 <strong>Usage<\/strong> \u2013 How much time does each user spend on the social media platform?<\/p>\n<p>And yes, time and frequency are critical. While some factors may be beyond your control, day and time, scheduling your Instagram posts, and optimizing your <a href=\"https:\/\/cognitiveseo.com\/blog\/9578\/evergreen-content-types-boost-traffic\/\" target=\"_blank\" rel=\"noopener\">content strategy<\/a> are entirely in your hands. The key is aligning your posting schedules with Instagram analytics, leveraging Instagram insights, and tracking engagement rates to ensure that your social media content reaches the right audience.<\/p>\n<blockquote><p>The best news is that you can use this current research as a \"cheat sheet\" or an \"Instagram scheduler\" helper.<\/p><\/blockquote>\n<p>Timing does matter a lot; it mattered in 2018, 2019, 2024 and it will matter tomorrow as well. Even if the Instagram algorithm is constantly changing (it is said that multiple times per week), keep in mind that there are some Instagram algorithm factors that you can control.<\/p>\n<p>For industries like food and beverage, social listening can help identify the best social media post timing to drive higher social engagement. For a social media marketer, knowing the worst times and worst time to post can be just as valuable as knowing the best time. Whether you want to post on social media during peak hours, optimize your Instagram Story, or test different types of content, a strong social media strategy combined with data-driven insights makes all the difference.<\/p>\n<p><span style=\"font-weight: 400;\">The truth is that it's hard to know which \"ultimate guides\" or super successful \"Instagram stories\" or <a href=\"https:\/\/www.osiaffiliate.com\/blog\/shopify-affiliate-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing<\/a> strategies to rely on and which not. And that's why we believe that researches like this one, presenting large sets of data can shed some light into the social marketing universe. Eskimos supposedly have hundreds of words for \u201csnow\u201d. Phil Collins wrote \u201cIn the Air Tonight\u201d after seeing someone drowning, while a passerby did nothing to help. The three magi that came to visit baby Jesus were named Casper, Melchior and Balthazar. The word \u201ccrap\u201d originates from the British plumber Thomas Crapper. The Great Wall of China is the only human-made object visible from space. A frog will not try to get out of cold water that is slowly heated. These are all things many people tend to believe and that many more spread unwittingly. They are also things that are false.<\/span><\/p>\n<h2 id=\"13\">How We Did the Research<\/h2>\n<p>We are proud to say that all the research was done in-house, by the <a href=\"http:\/\/brandmentions.com\">BrandMentions team<\/a> from gathering the data to analyzing it, extracting the findings, checking the correlations and creating the charts and content. It was not an easy or short ride but it was totally worth it.<\/p>\n<p>What we tried to do, and we believe we achieved, was to perform a longitudinal study where we analyzed data over a long period of time and compared the results from year to year, <span style=\"font-weight: 400;\">so as to account for seasonal variation<\/span>.<\/p>\n<blockquote><p>The results are the outcome of a few years' research, while we gathered and analyzed as much data as necessary so we can offer relevant results when it comes to the best time to post on Instagram.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We ended up with roughly 2 million Instagram posts, from almost 10,000 Instagram accounts, which makes for a comfortably representative sample, if we trust data on the total number of active Instagram users (<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/instagram-stats-every-marketer-should-know\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over 1 billion<\/span><\/a><span style=\"font-weight: 400;\">) and average daily number of posts (<\/span><a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over 100 million per day<\/span><\/a><span style=\"font-weight: 400;\">, or roughly 36.5 billion a year). <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Within this context, our sample would place the findings at <\/span>a less than 1% margin of error with a 99% confidence level.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We took into account the number of comments and the number of likes, as measures of user engagement. We also considered factors like the number of followers of a particular account, the number of words attached to a post, as well as whether the post contained videos or just photos. Last but not least, we kept track of the industry each post could be ascribed to, because often there are industry-specific traits that get lost in aggregate data. So, while we\u2019ll be presenting you with the big picture, we\u2019ll take some time to dig into the specifics as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we extracted the main highlights for posting on Instagram in general, we also took care to extract the most important data and particularities for ten different industries:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B (business to business)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencers &amp; Celebrities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Health &amp; Medicine<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home Goods &amp; Services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lifestyle<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">NGOs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publishers &amp; Media Companies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technology Companies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Travel\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>If day and time considerations are important, the question becomes: <strong>whose time zone is the correct reference?<\/strong> And since users and their followers are not country-bound, what does it mean for them? If the overall best posting time turns out to be morning in Europe, should US users stay up late to get all the possible likes?<\/p>\n<p>The subject matter is clearly complex, but not impossible to tackle\u2014as long as we approach the data with <strong>care and caution<\/strong>. The key lies in determining a <strong>personalized best time<\/strong> based on <strong>target audiences<\/strong>, considering factors like the <strong>day of the week<\/strong>, <strong>worst days<\/strong> to post, and even the impact of moments like the <strong>lunch break<\/strong> when engagement peaks. With the right <strong>social media tool<\/strong>, users can fine-tune their strategy, whether they want to <strong>post a Story<\/strong>, a Reel, or a static post at the optimal moment.<\/p>\n<p><span style=\"font-weight: 400;\">In the lines above, you\u2019ll find out the best time to post on Instagram. Yet, as mentioned above, by now you might be thinking what time zones we used so you can apply the findings to your own location. <strong>All the data presented are on CDT (Central Daylight Time)<\/strong>, meaning GMT-5 for people interested in Europe timing. Keep that time zone in mind and post according to it. And if it's not on the time zone that matter for you, use a post scheduler like <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/02\/schedule-instagram-posts\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a> for this types of matter.\u00a0\u00a0<\/span><\/p>\n<h2>Conclusions<\/h2>\n<p>There\u2019s a lot to be said about conventional wisdom and the comfort of common places. Familiarity can be useful, but it can also lead us into error. The Internet is no stranger to sage advice that is readily imparted and often based on second-hand information rather than carefully verified data. There is, for example, a lot of conventional wisdom about best times and days to post on Instagram for maximum reach and engagement. And even though some of it is backed by numbers, it\u2019s always a good idea to question conventional wisdom.<\/p>\n<p>Any discussion on the type of Instagram content one should use, Instagram posting times, and best practices is slightly more complicated than it may seem\u2014we admit it. Yet, we believe that a large dataset analyzed in-depth (like the one we turned upside down) is a pretty good predictor of what could drive higher engagement when it comes to Instagram posting, and more broadly, to social listening.<\/p>\n<p>Different industries and audiences interact with Instagram by industry in unique ways, making it essential for a social media manager to tailor posting strategies. And as we can see in 2026, the best engagement times vary: while Instagram on Thursdays might work for Instagram for travel, Instagram on Mondays or Instagram on Tuesdays may perform better for other niches. Similarly, Instagram on Saturdays and Instagram on Sundays can drive strong social media engagement, while Instagram on Wednesdays and Instagram on Fridays often see varied results. Whether you\u2019re posting Instagram Reels, planning social media content, or deciding when to post on TikTok, leveraging social media analytics is key for optimizing Instagram marketing and maximizing reach.<\/p>\n<blockquote><p>The more important reason is that the research itself provides an important long-run perspective on the issues that we face on a day-to-day basis.<\/p>\n<p><span style=\"font-size: 14px;\">Ben Bernanke, economist<\/span><\/p><\/blockquote>\n<p>For instance, times to post Reels matter more than you\u2019d think. Should you post Reels on Instagram at peak hours, or do specific times work better? How does posting Reels compare to Stories? What role does follower count play in engagement? These are all factors that tie into optimized posting strategies, where using an analytics tool can help businesses and creators make data-driven decisions.<\/p>\n<p>A well-planned Instagram strategy varies across industries. The ideal active times for Instagram for fashion may differ from those for Instagram for fitness, Instagram for food, or even travel and tourism. For instance, lunch hours might be perfect for food bloggers, while fitness and wellness influencers might see more engagement in the early mornings or evenings. Business accounts require a different approach than personal brands, which is why it\u2019s important to determine the best time using real Instagram analytics tools rather than following generic advice.<\/p>\n<p>And let\u2019s not forget other platforms! Does it really matter when you post on Instagram versus when you post on LinkedIn? The nuances of time to post Stories, how often to post on Instagram, and what role schedule posts play in engagement are all frequently asked questions that every content marketer and Instagram creator should consider.<\/p>\n<p>With the right mobile app and management tools, businesses and creators can fine-tune their posting strategy, ensuring that every post\u2014whether a Reel, Story, or carousel\u2014lands at the right time frame for maximum visibility and interaction.<\/p>\n<p>At the end of the day, the time you post on Instagram matters\u2014but it matters even more when backed by real data, active audience insights, and strategic social listening. \ud83d\ude80<\/p>\n<a id=\"brandmentions-info-fs-ID3\" class=\"brandmentions-info-fs-container\" href=\"https:\/\/brandmentions.com\/register.php\"><div class=\"brandmentions-info-img\"><?xml version=\"1.0\" encoding=\"utf-8\"?><!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" 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fill=\"#283135\" d=\"M1184.126,394.976c0-8.626-4.514-11.687-11.532-11.687c-5.393,0.034-10.465,2.569-13.728,6.864v45.54h-22.477v-72.222h22.477v10.357c6.236-6.821,15.125-10.601,24.363-10.357c16.046,0,23.343,9.274,23.343,22.322v49.899h-22.446V394.976z\"><\/path><path fill=\"#283135\" d=\"M1224.318,411.177c7.099,5.554,15.733,8.792,24.733,9.275c6.709,0,9.491-2.195,9.491-5.411c0-3.215-5.41-4.39-12.119-5.534c-11.965-1.886-28.907-4.668-28.907-22.909c0-12.367,10.666-23.219,30.206-23.219c10.568-0.129,20.901,3.121,29.495,9.275l-8.596,14.901c-5.744-4.994-13.103-7.739-20.714-7.729c-5.256,0-8.904,2.195-8.904,4.947s3.803,3.648,11.223,4.978c11.965,2.195,29.773,5.102,29.773,24.239c0,13.418-11.811,23.342-32.092,23.342c-12.553,0-25.538-4.235-32.989-10.79L1224.318,411.177z\"><\/path><\/svg><\/div><div class=\"brandmentions-info-content\"> <p class=\"brandmentions-info-fs-p1\">They are talking about your company<\/p><p class=\"brandmentions-info-fs-p2\">Get instant access to brand mentions across social, news, blogs, videos and more. <span href=\"https:\/\/brandmentions.com\/register.php\">Get Free Report<\/span> <\/p><\/div><\/a>\n","protected":false},"excerpt":{"rendered":"<p>To build a solid Instagram account, you need to create compelling content. But if you don&#8217;t post your content at the right time, most of your audience will never see it.\u00a0 So, check out this article to find out what is the best time to post on Instagram.\u00a0 TL;DR: This is a very in-depth, long-term &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Best Time to Post on Instagram in 2026 &#8211; A 2.2 Million Posts Research&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[18],"tags":[],"wl_entity_type":[44],"class_list":["post-2365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","wl_entity_type-article"],"acf":[],"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl01435\/post\/insta","_links":{"self":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts\/2365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/comments?post=2365"}],"version-history":[{"count":6,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts\/2365\/revisions"}],"predecessor-version":[{"id":4552,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/posts\/2365\/revisions\/4552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/media\/2718"}],"wp:attachment":[{"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/media?parent=2365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/categories?post=2365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/tags?post=2365"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/brandmentions.com\/blog\/wp-json\/wp\/v2\/wl_entity_type?post=2365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}