{"id":253,"date":"2018-07-02T10:26:15","date_gmt":"2018-07-02T10:26:15","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=253"},"modified":"2026-06-09T14:16:05","modified_gmt":"2026-06-09T14:16:05","slug":"brand-monitoring","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/brand-monitoring\/","title":{"rendered":"5 Reasons Why Brand Monitoring Is a Must and Not a Whim"},"content":{"rendered":"

B<\/span>rand monitoring is no less important than any other type of digital marketing. You cannot play a game blindfolded (only if it\u2019s about Blind Man\u2019s Buff). By fitting brand monitoring into your marketing strategy you save yourself the headache of getting stuck and pushed to the wall when realizing how much valuable and authentic information you\u2019ve been missing out from the web and social channels, and there\u2019s little else you can do now.<\/strong><\/em><\/p>\n

Only 9% <\/strong>of tweets mentioning companies start with@. Which means that 91% of people are talking about<\/em> you, not to<\/em> you.<\/p><\/blockquote>\n

And this is a pretty strong and sound reason to start using a brand mention monitoring tool right now. You wouldn\u2019t want to miss anything tasty or, well, sour in regard to your brand.<\/p>\n

If This Doesn't Make You Start Monitoring Your Brand...<\/h2>\n

You see, brand and social media monitoring are not at all a marketer\u2019s whim born from the will to fit the trends and be seen using loads of tools or engaging in hectic marketing strategies. On the contrary, real time\u00a0brand monitoring is a definite must and need for the everyday marketer.<\/strong><\/em><\/p>\n

But don't believe us, see for yourself; here's how brand monitoring helps you with:<\/p>\n

    \n
  1. Know Your Competition<\/a><\/span><\/li>\n
  2. Provide Better Support & Manage Your Online Reputation<\/a><\/span><\/li>\n
  3. Build a Community Around Your Brand<\/a><\/span><\/li>\n
  4. Get Dozens of High-Quality Links\u00a0<\/a><\/span><\/li>\n
  5. Find Endless Content Ideas<\/a><\/span><\/li>\n<\/ol>\n

    But First... What Is Brand Monitoring?<\/h2>\n

    Brand monitoring is a vast term encompassing track of conversations about your company, brand, product, or industry, be it on social media or the web, by crawling and analyzing specific keywords.<\/p><\/blockquote>\n

    Others refer to brand monitoring as web monitoring or social media listening. The trigger for brand monitoring and social media management is played by brand mentions, embodied by those monitored keywords.<\/p>\n

    A good and up-to-date brand monitoring tool should be able to deliver results from a variety of sources and mediums, such as blogs, news outlets, pages of all sorts, social media, video transcripts, and others more.<\/p>\n

    This article is meant to remind you why brand monitoring is a must and not a whim, especially nowadays. A brand monitoring tool<\/a> can reveal a gazillion things, which are undoubtedly game-changing in your marketing endeavors. We had the hard mission of picking only a few reasons for which you should start to monitor your brand, but here are the paramount ones:<\/em><\/p>\n

    <\/a><\/p>\n

    1. Know Your Competition: Who you\u2019re dealing with and against<\/h2>\n

    There\u2019s an old saying that goes like \u201ckeep your friends close, but your enemies closer\u201d. While various meanings can be given to it, an important one is to emphasize the importance of knowing who you\u2019re dealing with and against in your niche.<\/p>\n

    Ignorance doesn\u2019t sell good, and neither do bad choices.<\/p><\/blockquote>\n

    Running an in-depth brand mentions competitive analysis could help you make sure that you are not overlooking any efficient strategies that might be working wonders for your competitors.<\/p>\n

    Brand monitoring is important for all\u00a0brand owners, both small and large businesses. Tools like BrandMentions<\/a> <\/strong>can make things easier.<\/p>\n

    It\u2019s too complicated and, actually, impossible to manually track all your competitors\u2019 records and activity.<\/p><\/blockquote>\n

    Learn from your competitors! By understanding their weaknesses and strengths, you can take better business decisions, know what niche to focus the most on, provide excellent services, and take notes on how to create brand evangelists.<\/p>\n

    But to start with, how do you find who is the most popular brand in your niche?<\/strong><\/span><\/p>\n

    Most popular = most mentioned<\/p><\/blockquote>\n

    And here is where a brand monitoring tool takes the floor.<\/p>\n

    Let's do a bit of superheroes market research to better understand this matter, by having a little fun meanwhile.<\/p>\n

    With no intention of debating any superhero's popularity, we can easily draw some conclusions, for any company, brand, topic (anything that you can call competition) just by looking at their number of mentions. In the screenshot above, we can see the number of mentions written in any language, all over the globe, from the past week.<\/p>\n

    \"superheros<\/p>\n

    Of course, there's a lot to analyze here. Not only the numbers matter but the \"performance score\" of the mentions, the social-web ration, the diversity of languages they are written in and so on.\u00a0 We can see that even if Batman<\/em> seems to be the most popular, Superman<\/em> is more active in the social media marketing field.<\/p>\n

    Batman - 45% web mentions, 55% social mentions<\/strong><\/em>
    \nDeadpool - 48% web mentions, 52% social mentions<\/strong><\/em>
    \nSuperman - 13% web mentions, 87% social mentions<\/strong><\/em><\/p>\n

    Just by taking a look at your competitors and monitor their brands, you can get a bunch of data:<\/p>\n