{"id":2813,"date":"2020-12-22T09:41:52","date_gmt":"2020-12-22T09:41:52","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=2813"},"modified":"2020-12-22T12:38:18","modified_gmt":"2020-12-22T12:38:18","slug":"hashtag-marketing","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/hashtag-marketing\/","title":{"rendered":"How to Perform Efficient Hashtag Marketing"},"content":{"rendered":"

H<\/span>ashtags have been around since 2007. Yet, Twitter, Instagram or Facebook analytics lack the capacity to track hashtag performance accurately. So, long story short, let's find out how you can start successful hashtag marketing campaigns using BrandMentions and what other benefits you'll get on the side.<\/em><\/p>\n

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  1. What Is Hashtag Marketing?<\/a><\/li>\n
  2. On Which Social Media Platforms Can You Run #Hashtag Marketing Campaigns?<\/a><\/li>\n
  3. Hashtag Metrics Tracked by BrandMentions<\/a><\/li>\n
  4. Top Hashtag Marketing Strategies to Engage Audiences<\/a><\/li>\n
  5. Hashtag Marketing Strategies for Instagram<\/a><\/li>\n
  6. Hashtag Marketing Strategies for Twitter<\/a><\/li>\n
  7. Hashtag Marketing Strategies for Facebook<\/a><\/li>\n
  8. How to Setup a Hashtag Marketing Campaign in BrandMentions<\/a><\/li>\n<\/ol>\n

    <\/a><\/p>\n

    What Is Hashtag Marketing?<\/h2>\n

    Hashtag marketing encompasses all efforts submitted to create, promote, and monitor the use of a specific hashtag on different social media platforms.<\/p>\n

    Hashtag is also a way of tagging brands, people, and businesses in the online social communities.<\/p>\n

    Today people use hashtags on a daily basis. There are many purposes, and they vary from one person to another, from one social media channel to another. Unconsciously, people use generic hashtags like <\/span>#love, #goodmood<\/strong>\u00a0or\u00a0<\/span>#motivation<\/strong> to summarize their message and convey the tone of it. In other cases, people use more specific hashtags to show that their message is a part of a phenomenon or a movement. There is no need to elaborate on that, simple examples like <\/span>#metoo<\/strong>,\u00a0<\/span>#merryChristmas<\/strong>\u00a0or\u00a0<\/span>#superbowl<\/strong>\u00a0would be enough.<\/span><\/p>\n

    Hashtags are super used on social networks and accurately monitoring them is both a must<\/em> and a challenge<\/strong>. We won't insist much on why it is a must; <\/em>since you're here reading this, you are probably aware of their importance. Yet, you need to know that performing efficient hashtag marketing can be a challenge.\u00a0<\/a><\/p>\n

    On Which Social Media Platforms Can You Run #Hashtags Marketing Campaigns?<\/h2>\n

    With BrandMentions, any social media marketer or digital marketing agency can efficiently run hashtag marketing campaigns on all important social networks:<\/p>\n