{"id":3183,"date":"2022-02-22T09:08:43","date_gmt":"2022-02-22T09:08:43","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=3183"},"modified":"2022-02-23T09:34:31","modified_gmt":"2022-02-23T09:34:31","slug":"reviews-integration","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/reviews-integration\/","title":{"rendered":"Booking, Tripadvisor & Top Reviews Platforms Are Now Integrated in BrandMentions"},"content":{"rendered":"

R<\/span> eviews have become a staple of modern business interactions and it\u2019s almost inconceivable to have a product or service that doesn\u2019t allow for reviews in one way or another. <\/em><\/p>\n

With BrandMentions you can now track the reviews you get in TripAdvisor, Booking, Yelp, Google My Business, Play Store, App Store, and Facebook.<\/p><\/blockquote>\n

Review Section Is Now Live in BrandMentions<\/h2>\n

There is no doubt that reviews are highly important. Tracking them will surely help you better understand your customers, how they perceive your brand and therefore it will help you improve your business.<\/p>\n

\"booking<\/p>\n

Brand reputation can increase not only customer loyalty, but also builds confidence in the market and helps position you as a leader in your niche. Knowing everything that is being said about your company, you can easily improve and manage your reputation.<\/p>\n

\"check<\/a><\/p>\n

BrandMentions allows you to see all your mentions granularly, so you can better analyze the data coming from web, social or reviews. This way, you can perform data analysis or reports based on reviews only.<\/p>\n

\"mentions<\/p>\n

Tracking ALL your reviews has never been easier.<\/p><\/blockquote>\n

You simply add your business name or\u00a0 app's URL and BrandMentions does the rest. You are basically a few clicks away from knowing what people actually think about your business, company or app.<\/p>\n

\"reviews<\/p>\n

According to Qualtrics<\/a>, 91% of 18-34 year old trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions.<\/p>\n

People want reassurance before committing to a purchase. Your potential customers are turning to online review sites to learn all they can about your service or product. Sites like Yelp, Google Maps and TripAdvisor allow customers to give advice, or to read past customer experiences directly from the source.<\/p>\n

93% of consumers say that online reviews influenced their purchase decisions.<\/p><\/blockquote>\n

Get All the Insights You Need on Your Reviews<\/h2>\n

Knowing all your reviews is great. Knowing all the important KPIs about them is \"greater\".<\/p>\n

BrandMentions allows you to see all the important marketing key performance indicators you need at a glance: customer feedback, sentiment analysis, user ratings, customer communication, the reason why customers leaving or the customer retention strategies that can work for your company.<\/p>\n

\"analytics<\/p>\n

You'll get to see, for instance, the overall sentiment of all your mentions or just specific metrics regarding reviews, like review stars. You can customize the data you want to see or share with your colleagues while also getting a pretty good idea on where your business is standing. BrandMentions is now only an integration platform that collect customer data, but also a social media management software that can be used for all types of online business: hospitality, real estate, SaaS, workforce management, human resources, e-commerce platforms, etc.<\/p>\n

\"KPIs<\/p>\n

Reply to Your Reviews as Soon as You Receive Them<\/h2>\n

Consumers expect brands to respond to reviews and they are disappointed if that doesn't happen.<\/p>\n

53% of customers expect businesses to respond to negative reviews within a week.<\/p><\/blockquote>\n

But 63 percent<\/a> say that a business has never responded to their review.<\/p>\n

\"review<\/p>\n

BrandMentions is a business intelligence app that offers you the possibility of replying to a review as soon as you get one. You can create a review alert, so no need to log in within the app.<\/p>\n

You'll simply get a mail letting you know you have a new review.<\/p><\/blockquote>\n

Of course, you can customize your alert, so you'll get a notification only when specific condition happens (negative mentions, increased spike in reviews, etc.)<\/p>\n

\"alerts<\/p>\n

You can get real-time alerts as soon as new reviews appear to your business and you can respond to them directly from the app. BrandMentions becomes the only review management software you'll ever need.<\/p>\n

\"respond<\/p>\n

\"check<\/a><\/p>\n

But why are we so addicted to reviews? What is it about them that we cannot picture a commercial interaction without reviews?<\/p>\n

Here are some of the things reviews help you with:\u00a0<\/span><\/p>\n

Track Reviews to Increase Credibility and Trust<\/h2>\n

Brand trust is one of the most valuable assets a business can have in today\u2019s retail landscape.\u00a0 Almost all (82%) of shoppers won\u2019t buy from a brand they don\u2019t trust, and 62% of shoppers choose products based on a brand\u2019s reputation. One way to build consumer trust is by handing over the mic to their fellow peers to help advocate for your brand. Over three quarters (78%) of shoppers trust reviews<\/a>, even more than family and friend recommendations. It\u2019s not as simple as just displaying reviews; you have to ensure that they are authentic. If shoppers suspect a product has fake reviews, 36% would not buy the product, 28% would not trust the brand, 27% would not trust the site\u2019s other reviews, and 25% would not purchase from the website \u2014 and 18% said all of the above.<\/p>\n

94% of online customers read reviews before making any purchasing decisions.<\/p><\/blockquote>\n

Small Business Trends (2017) shows<\/a> 83% of job seekers use reviews to support their decisions on which companies to apply to. And 84% of patients use online reviews to evaluate physicians before checking in.<\/p>\n

85% of consumers trust online reviews as much as personal recommendations.<\/p>\n

Positive customer reviews make<\/a> 73% of customers trust a business more.<\/p>\n

Monitoring Reviews Helps Boost Social Proof<\/h2>\n

You may be surprised to learn that it isn\u2019t just positive reviews that consumers find helpful. Over half (60%) say negative reviews are just as important in their decision to buy. The majority (62%) say it\u2019s because they contain more pros and cons than positive reviews. But when browsing your reviews, shoppers are most likely to be influenced by a high number of reviews (46%), followed by star rating (42%) when making a buying decision. Shoppers who usually don\u2019t read reviews say they would like to see more reviews from people like them and more customer photos.<\/p>\n

\"reviews<\/p>\n

The \u201cLocal Consumer Review \u201cLCR\u201d Survey 2018\u201d by BrightLocal revealed that 86% of consumers read reviews for local businesses.<\/p>\n

The LCR survey showed that:<\/p>\n

57% of consumers will only use a business if it has 4 or more stars<\/p><\/blockquote>\n