{"id":3682,"date":"2022-03-23T10:08:05","date_gmt":"2022-03-23T10:08:05","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=3682"},"modified":"2022-03-24T14:00:10","modified_gmt":"2022-03-24T14:00:10","slug":"instagram-startup","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/instagram-startup\/","title":{"rendered":"Instagram for Startups – 6 Steps to Launch Your Business Account"},"content":{"rendered":"

I<\/span>nstagram is the ultimate \u2018shop window\u2019 for your new startup, with <\/span>millions of people<\/span> strolling (OK, scrolling) past every day. <\/span><\/em>However, all that passing traffic is a double-edged sword.<\/em> <\/span><\/p>\n

Sure, thousands of people are glancing in your \u2018shop window\u2019 - but you\u2019re not the only one they\u2019re checking out. There are millions of other businesses on Insta Street, and billions of distractions.\u00a0<\/span><\/p><\/blockquote>\n

\u201cThe number of social media users worldwide has reached 3.484 billion, rising nearly 10% year-on-year. If current trends continue, the average person is projected to spend 6 years and 8 months of their life on social media\u201d explains <\/span>KAU Media Group<\/span><\/a>. So, you need to give yourself a fighting chance of standing out from the very beginning.<\/span><\/p>\n

Here, we\u2019ll teach you how to launch an Instagram startup that will grab attention, quickly build audiences, encourage great brand loyalty, and scale fast.\u00a0<\/span><\/p>\n

So here are 6 Steps to Launching an Instagram Startup:<\/p>\n

    \n
  1. Choose an Instagram username and theme for your Startup Business<\/a><\/li>\n
  2. Set up your Instagram Business account (screenshots + step-by-step)<\/a><\/li>\n
  3. Get your startup discovered on Instagram<\/a><\/li>\n
  4. Connect and build your community<\/a><\/li>\n
  5. Use your Instagram Business page to add value to your community<\/a><\/li>\n
  6. Use tools outside of Instagram to help stay focused & consistent<\/a><\/li>\n<\/ol>\n

    <\/a>Step 1. Choose an Instagram username and theme for your Startup Business<\/h2>\n

    We wouldn\u2019t want to call Instagram \u2018shallow\u2019, exactly - but it does work on a very immediate, visual basis. It\u2019s designed for people to casually scroll through.\u00a0<\/span><\/p>\n

    That means you need to play to the platform\u2019s strengths. For quick, visually-motivated scrollers you need a simple, eye-catching name and theme.<\/span><\/p>\n

    You\u2019ve got a second (maybe less!) to grab those eyeballs as they scroll past, so make that second count. <\/span><\/p><\/blockquote>\n

    Pick an Instagram handle<\/span><\/a> and a theme that\u2019s interesting and memorable.\u00a0<\/span><\/p>\n

    However, before you reach for the neon color palette and edgy name - think for a second. Sure, bright colors and cheeky names are eyecatching (<\/span>it worked for FCUK<\/span><\/a>!) - but are they true to your brand?<\/span><\/p>\n

    Your customers won\u2019t convert if your product doesn\u2019t match your branding.<\/span><\/p><\/blockquote>\n

    For example, people stepping into a dignified, mature-looking shop would be surprised to find it selling bright, loud children\u2019s party supplies. They\u2019d back right out, and head somewhere where the products were more in line with the branding.<\/span><\/p>\n

    So, when coming up with your name and theme, think about what you\u2019re selling, about what your customers want, and about how your name and theme can encapsulate these.\u00a0<\/span><\/p>\n

    You might have to compromise between staying true to your brand and being eyecatching,\u00a0 but we promise that\u2019s a line worth walking.<\/span><\/p>\n

    <\/a>Step 2. Set up your Instagram Business account<\/h2>\n

    Once you\u2019ve come up with a name and theme, it\u2019s time to put your business on the platform. Here\u2019s how:<\/span><\/p>\n

    Create or Switch to Professional Account<\/h3>\n

    If you are building an entirely new Instagram account from scratch, you will be asked if you want to set up a personal or professional account. Click \u2018professional\u2019.<\/span><\/p>\n

    If you are working from a personal account, you can create a professional account under \u2018Settings\u2019. Simply click \u2018Account\u2019, followed by \u2018Switch to professional account\u2019 or \u2018Create new professional account\u2019. You will then be asked to select a category for your business.\u00a0<\/span><\/p>\n

    \"who-to-start-your-Instagram-business-account\"<\/p>\n

    Update Your Contact Information<\/span><\/h3>\n

    Next, you\u2019ll be asked for contact information like email address and phone number. You will also be asked if you want to \u2018sync contacts\u2019.\u00a0<\/span><\/p>\n

    Syncing can be useful if you want to invite your current list to follow your new business.<\/span><\/p>\n

    Remember, however, that not everyone will appreciate being automatically added to a commercial list.<\/span><\/p><\/blockquote>\n

    Next comes the basic information - date of birth, username, and so on. You know how this works, so we won\u2019t dwell on it!<\/span><\/p>\n

    You\u2019re in! <\/span><\/h3>\n

    If you need it, Instagram will at this point give you a whistle-stop tour of its features and services, but you can switch this off if you need to.\u00a0<\/span><\/p>\n

    Now, it\u2019s time to complete your profile and start pulling in the customers.<\/span><\/p>\n

    <\/a>Step 3: Get your startup discovered on Instagram<\/h2>\n

    \"how<\/h3>\n

    Source: business.instagram.com\/getting-started<\/span><\/i><\/h5>\n

    Complete your profile<\/span><\/h3>\n

    A completed Instagram profile includes:<\/span><\/p>\n