{"id":3715,"date":"2025-12-12T09:52:52","date_gmt":"2025-12-12T09:52:52","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=3715"},"modified":"2026-04-07T14:45:25","modified_gmt":"2026-04-07T14:45:25","slug":"whatsapp-ads","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/whatsapp-ads\/","title":{"rendered":"WhatsApp Ads – Everything you Need to Know About It"},"content":{"rendered":"

A<\/span>dvertising on WhatsApp is becoming an increasingly popular option for marketers looking to directly engage their audiences. With over 2 billion users globally, WhatsApp offers brands a unique opportunity: real-time, personal communication right where their audience already is.<\/span><\/em><\/p>\n

Built for small businesses, WhatsApp Business makes it easy to generate leads, manage conversations, and drive sales, all while building stronger relationships with prospects and customers. Since the rollout of Click-to-WhatsApp ads on Facebook back in 2018, the platform has opened new doors for businesses to run targeted campaigns that bridge social engagement and instant messaging.<\/p>\n

Facebook\u2019s Click-to-WhatsApp ads began rolling out in August 2018, revealing new market opportunities.\u00a0<\/span><\/p><\/blockquote>\n

There\u2019s a lot to unpack when it comes to WhatsApp Business ads, how they work, what they offer, and how you can use them effectively. So let\u2019s break it down.<\/p>\n

    \n
  1. What Are WhatsApp Ads<\/a><\/li>\n
  2. 3 Reasons Why WhatsApp Ads Is a Great Tool for Your Marketing Strategy<\/a><\/li>\n
  3. How to Create WhatsApp Ads via Facebook in 7 Steps<\/a><\/li>\n
  4. How to Create WhatsApp Ads Directly from the WhatsApp Business App<\/a><\/li>\n
  5. How to Use WhatsApp to Promote your Business<\/a><\/li>\n<\/ol>\n

    It all started back in 2018, when WhatsApp Business was launched.<\/p>\n

    Today, users can flip through the pages of WhatsApp\u2019s Business catalog, add their products or services and even links to their official website.\u00a0\u00a0<\/span><\/p>\n

    \"WhatsApp<\/p>\n

    With over 2 billion users worldwide, WhatsApp is the most used messaging platform globally. This is why Facebook saw its potential as a great way to market brands, products, and services.\u00a0<\/span><\/p>\n

    Recently, WhatsApp rolled out new business features like carts, QR codes, and shop buttons.<\/span><\/p>\n

    \"Click-to-WhatsApp\"<\/p>\n

    <\/a>What Are WhatsApp Ads<\/h2>\n

    WhatsApp ads or Click-to-WhatsApp ads are CTA (call-to-action) buttons incorporated in Facebook\u2019s or Instagram\u2019s ads that redirect users to a WhatsApp chat where leads can learn more about the product\/service and chat directly with the business representative.\u00a0<\/span><\/p>\n

    Unlike popular belief, WhatsApp advertising is not about having your chat bombarded by banner ads and links. Facebook did try to do this but quickly dropped the project in 2020.\u00a0<\/span><\/p>\n

    WhatsApp ads run on Facebook and Instagram, while the landing page is Whatsapp. <\/span>These ads can have the format of videos, single images, or carousels.<\/span><\/p><\/blockquote>\n

    <\/a>3 Reasons Why WhatsApp Ads is a Great Tool for Your Marketing Strategy<\/h2>\n

    Organic reach has decreased recently; therefore, it is getting more difficult to have users engage with your brand.\u00a0<\/span><\/p>\n

    WhatsApp Advertising has many perks, especially for small businesses. Here is why:<\/span><\/p>\n

    1. WhatsApp Ads Create a Cross-Promotional Potential for Businesses\u00a0<\/strong><\/h3>\n

    Facebook\u2019s click-to-WhatsApp merges Facebook and Instagram audiences with WhatsApp businesses.\u00a0<\/span><\/p>\n

    This means more leads and more territory scouted. Due to Facebook\u2019s ad manager, you can target a custom audience and start conversations that would not happen otherwise.\u00a0<\/span><\/p>\n

    2. Increases Conversion Rates<\/strong><\/h3>\n

    Yes, a WhatsApp Advertising strategy can increase conversion rates, depending on the Facebook Ad objective you choose in the <\/span>setup stage<\/span>.\u00a0<\/span><\/p>\n

    Running Facebook ads can help build stronger connections and skyrocketing conversion rates for small companies that don't have a strong social media presence.\u00a0<\/span><\/p>\n

    3. Creates a Cheap and Simple Way to Promote Products or Services<\/strong><\/h3>\n

    With the new WhatsApp Business features, you can showcase your products\/services on your catalog and attach QR codes to them. Leads who land on your WhatsApp page can easily add products to their shopping cart after browsing your product catalog. Companies can even group items into relevant lists and send them to the shoppers.\u00a0<\/span><\/p>\n

    <\/a>How to Create WhatsApp Ads via Facebook in 7 Steps<\/h2>\n

    So, you\u2019ve decided to run Facebook ads to WhatsApp messenger, and you are not quite sure how to get that set up. The good news is that it will only take you a few minutes to do so.<\/span><\/p>\n

    Follow these 7 steps to create a click-to-WhatsApp add:<\/span><\/p>\n

    1. Set Up WhatsApp Business<\/strong><\/h3>\n

    Download the WhatsApp Business app, enter and verify your business phone number.<\/span><\/p>\n

    \"Set<\/p>\n

    If you already run a WhatsApp Business account, skip to step 2.\u00a0<\/span><\/p>\n

    Since you can\u2019t use the same phone number for both your individual and business account, add a different phone number or migrate your old number to your new account.<\/span><\/p>\n

    Next, add your company name, logo, and details. From the drop-down menu, choose the most relevant category for your business.<\/span><\/p>\n

    All set. Now on to the next step!<\/span><\/p>\n

    2. Connect Your WhatsApp to Your Facebook Business Page<\/strong><\/h3>\n

    Open <\/span>Meta Business Suite <\/span><\/a>and click on your business's Facebook page.\u00a0<\/span><\/p>\n

    Go to Settings and click on More Business Settings.\u00a0<\/span><\/p>\n

    On the left menu, scroll to Accounts and select WhatsApp accounts.\u00a0<\/span><\/p>\n

    Another menu will show a message that your business doesn\u2019t have a WhatsApp account connected yet. Click the Add WhatsApp Account button.\u00a0<\/span><\/p>\n

    \"Add<\/p>\n

    Add your business phone number and click continue.\u00a0<\/span><\/p>\n

    A confirmation code will be sent to your phone number.\u00a0<\/span>Input the code and click confirm.\u00a0<\/span><\/p>\n

    You have successfully connected your WhatsApp business account to your Facebook Page.\u00a0<\/span><\/p>\n

    3. Start Your Facebook Ad Campaign<\/strong><\/h3>\n

    You can start a new Facebook ad campaign or boost an older one.\u00a0<\/span><\/p>\n

    But the most important aspect of a WhatsApp advertising campaign is to define your objective.\u00a0<\/span><\/p>\n

    Facebook has limited WhatsApp campaigns to three categories of objectives: awareness, consideration, and conversion.\u00a0<\/span><\/p><\/blockquote>\n

    \"Start<\/p>\n

    Reach, brand awareness, engagement or lead generation are great for awareness and consideration.\u00a0<\/span><\/p>\n

    On the other hand, selecting objectives like catalog sales or store traffic will bring you better conversion numbers.\u00a0<\/span><\/p>\n

    \"facebook<\/p>\n

    4. Set the budget and choose where you want to drive traffic to<\/h3>\n

    After carefully choosing your campaign objectives, set the daily budget or lifetime budget based on your campaign budget. You can also take into consideration the available campaign bid strategies.\u00a0\u00a0<\/span><\/p>\n

    In the Ad Set Section, you will have to choose where to send traffic, get messages, or track conversions.\u00a0<\/span><\/p>\n

    \"Ad
    \nSelect WhatsApp.<\/span><\/p>\n

    5. Select Your Audience<\/strong><\/h3>\n

    Ideally, you should know your audience by now. A<\/span> brand audit<\/span><\/a> should give you information about your audience and more.\u00a0<\/span><\/p>\n

    There are three types of audiences you can select: saved audiences, custom audiences or lookalike audiences.\u00a0<\/span><\/p>\n

    \"Select<\/p>\n

    Selecting the audience according to the objective of your campaign will increase your chances of success.\u00a0<\/span><\/p>\n

    *Note: Facebook audience placements tend to target broader audiences when using the Message objective for WhatsApp marketing.\u00a0<\/span><\/h5>\n

    6. Add your visuals<\/strong><\/h3>\n

    Before you start running WhatsApp ads, you first need to choose between the three types of multimedia formats:<\/span><\/p>\n