{"id":517,"date":"2018-08-30T09:52:29","date_gmt":"2018-08-30T09:52:29","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=517"},"modified":"2025-08-07T09:33:40","modified_gmt":"2025-08-07T09:33:40","slug":"most-common-brand-monitoring-myths-regarding-web-social-listening","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/most-common-brand-monitoring-myths-regarding-web-social-listening\/","title":{"rendered":"9 Common Brand Monitoring Myths You Should Leave Behind"},"content":{"rendered":"

F<\/span>rom\u00a0the confusion created around misconceived monitoring strategies to all\u00a0the social listening tools guidelines available online<\/span>, we\u2019ve created a list with 9 brand monitoring myths that need to disappear. <\/em><\/strong><\/em><\/p>\n

We\u2019ve separated the myths from the facts,\u00a0we scooped for the most commonly used ones and we put all the brand monitoring myths on paper.<\/p>\n

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  1. Social Media Platforms\u2019 Native Analytics Tools Provide Enough Information<\/a><\/li>\n
  2. Searching for my Brand on Google Will Find All the Relevant Conversations<\/a><\/li>\n
  3. There Is a Lack of ROI in Social Media Listening<\/a><\/li>\n
  4. Sentiment Analysis Is a Waste of Time<\/a><\/li>\n
  5. Social Listening Is Connected Only to the Marketing Department<\/a><\/li>\n
  6. Google Alerts Are as Effective as Paid Brand Monitoring Tools<\/a><\/li>\n
  7. Looking Only to Mentions in the English Language Is Sufficient<\/a><\/li>\n
  8. You Have to Invest Lots of Money in Monitoring Your Brand<\/a><\/li>\n
  9. Media Monitoring Tools Are Complex and Very Hard to Use<\/a><\/li>\n<\/ol>\n
    \n

    <\/a><\/p>\n

    1. Social Media Platforms\u2019 Analytics Tools Provide Enough Information<\/h2>\n

    \"Lie<\/p>\n

    The truth is that Facebook Insights, LinkedIn Analytics, Twitter Analytics, Google Analytics, etc. provide some information, but not enough.<\/p>\n

    Social media analytics have lots of limitations. They can show your social data as long as you have an account on one of those social networks. And it can be pretty difficult to track all of your brand mentions because it offers insights only for your business profile, not everything that happens in the digital marketing area.<\/p>\n

    You\u2019ll need help from brand monitoring tools<\/a> that use social media intelligence because businesses require more sophisticated information than the one provided by social media networks\u2019 native analytics tools.<\/p>\n

    Advanced social media listening and reporting tools<\/a> offer comprehensive coverage across multiple platforms and data sources, providing the depth of analysis that standalone platform analytics simply cannot match.<\/span><\/p>\n

    <\/a><\/p>\n

    2. Searching for my Brand on Google Will Find All the Relevant Conversations<\/h2>\n

    Looking through Google search might offer you some conversations about your brand, but the results might be very limited and overwhelming. What about review websites or blogs? They might not be covered.\u00a0 It is very hard to look through all the results. Just take a look at the screenshot below. There are 29,000 results.<\/p>\n

    \"google-intext\"<\/p>\n

     <\/p>\n

    In case you received a review from blogs that write lots of reviews and rank each day on different products or services, you won\u2019t be able to see it in time through a Google search\u00a0because of all the cluttered information.<\/p>\n

    Searching your brand on Google is like looking for a needle in a haystack.<\/p><\/blockquote>\n

    The search results can limit your overall idea, just like in the case of the native analytics tools of social platforms, and it can't show you information from various channels. Google\u2019s algorithms step in and influence the rankings. On SERP you will see just a small amount of mentions and only those that come from websites that rank. Not to mention, the results you see might not be relevant.<\/p>\n

    Relying just on Google to search for your brand is a rookie mistake that will cost you.<\/p><\/blockquote>\n

    <\/a><\/p>\n

    3. There Is a Lack of ROI in Social Media Listening<\/h2>\n

    There are two categories of people that trust this myth:<\/p>\n