{"id":643,"date":"2018-10-05T09:30:20","date_gmt":"2018-10-05T09:30:20","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=643"},"modified":"2020-04-21T14:19:22","modified_gmt":"2020-04-21T14:19:22","slug":"mentions-alerts","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/mentions-alerts\/","title":{"rendered":"How Mentions Alerts Can Save You Tons of Time, Regardless of the Industry You Work In"},"content":{"rendered":"

M\u00a0<\/span>onitoring your brand is not just about paying attention to the online conversations\u00a0 \u00a0(that would be so simple), but also about actively seeking out instances in which your brand is mentioned. It involves listening and trying to make sense of what you hear, both on an individual basis and as an aggregate perception.<\/em><\/strong><\/em><\/p>\n

If you\u2019re reading this, you're probably a very busy, professionally oriented person, who is always up to date with the most recent trends and strategies in your niche.<\/p>\n

It\u2019s complicated to keep track of what happens every moment, partly because of the humongous amount of information online and partly because of your very busy day-to-day schedule.<\/p><\/blockquote>\n

We\u2019re going to try finding some fixes to the problems that you may encounter in everyday aspects of your job, such as planning strategies long ahead, predicting problems based on what others have been through when doing the same job or simply performing your tasks with less effort.<\/p>\n

Social Media Alerts<\/a><\/strong>
\nBrand Alerts<\/a><\/a><\/strong>
\nInfluencer Alerts<\/a><\/strong>
\nTopical Alerts<\/a><\/strong><\/p>\n

Social Media Alerts<\/h2>\n

By now you might be thinking: I already have tons of social media notifications. Why would I need special social media alerts<\/a>?<\/p>\n

Mostly because of this:<\/p>\n

People talking ABOUT you rarely talk TO you.<\/p><\/blockquote>\n

Take Twitter, for instance, which brings in over\u00a0two-thirds of all public brand mentions<\/a>\u00a0on social media. Yet, despite Twitter\u2019s grasp on brand mentions, close to a third of those mentions do\u00a0not include\u00a0the brand\u2019s Twitter handle, meaning if you\u2019re not looking closely, you might never find out about it<\/strong><\/span> (until it\u2019s too late, in the case of a negative mention<\/a>).<\/p>\n

You can choose to closely keep an eye on them\u00a0by using\u00a0monitoring tools<\/a>, yet you might still need your 100 percent attention.<\/p>\n

90% of all brand mentions do not start with \u201c@\u201d, meaning they\u2019re not addressing your brand directly, but merely talking about it.<\/p><\/blockquote>\n

They\u2019re not interested in your input and a lot of them probably don\u2019t want to hear what you have to say.<\/p>\n

And, as it's impossible to know everything about anything, anytime, you should set up some social media alerts.<\/p>\n

In order to hear everything, you have to be everywhere.<\/p><\/blockquote>\n

Let's assume you're organizing Web Summit, a conference that gathers the founders and CEOs of technology companies, fast-growing startups, policymakers and heads of state to ask a simple question: where to next?<\/p>\n

Although the Twitter hashtag is useful in monitoring your event's popularity, letting you see on the spot whenever a hashtag you\u2019ve been using stops being popular, it's difficult to monitor what really matters for you: what people are talking about you. And this is because most of the people won't use a hashtag or won't include @yourbusiness when tweeting.<\/p>\n

\"websummit<\/p>\n

However, regardless on how much you monitor social channels, you can only find out about the popularity of a hashtag pretty late, after you\u2019ve already moved along with your strategic plans, and a Twitter (or any type of social media) alert would help you monitor the mentions as they happen.<\/p>\n

Monitoring the hype you created with your event on the spot could come in handy, especially since you probably have some marketing objectives to reach (given the industry of the event). And here is where alerts step in.<\/p>\n

\"\"<\/p>\n

The alerts displaying recent mentions empower you to focus on what\u2019s really relevant, having a colossal contribution to the\u00a0social media marketing campaign success as well as your tight professional schedule. Of course, this also gives you the possibility to reply to every mention you\u2019re tagged in, being relevant to your users without losing productivity in an endless scroll quest on the page feed.<\/p>\n

This one\u2019s not only a powerful time saver but also a form of strategy adjustment that saves time of implementation in whichever campaign you\u2019re focused on.<\/p><\/blockquote>\n

<\/a>Afterward, brandmentions.com notified me into the inbox about the current situation of the Twitter mentions for the brand I had selected.\u00a0Google Alerts can be used as well as a social media monitoring tool; however, it doesn\u2019t report all the mentions and it sometimes doesn\u2019t hit your inbox on the spot.<\/p>\n

Brand Alerts<\/h2>\n

However daunting the idea of monitoring a brand<\/a> can be (as it\u2019s a time-consuming task), there are some perks that make it worth it.<\/p>\n

For once, if you set an alert and get all the web mentions as they happen, you can engage with your competitors' audience.<\/p><\/blockquote>\n

To take it even a step further, you can borrow authority sources to invest content in your brand and to take the time to listen to a well told story.<\/p>\n

For instance, let\u2019s assume you represent the Biking mammoth \u2018Pinarello\u2019, and your main competitor will be \u2018Colnago\u2019. Let\u2019s see what you can learn in terms of web popularity, engagement and why not, content marketing.<\/p>\n

\"BM<\/p>\n

A brand alert with web mentions from them would be a good choice, as it allows you to analyze their performance compared to your brand\u2019s status. And it can give you marketing ideas. Take this example:<\/p>\n

\"colnago<\/p>\n

<\/a>It's a triathlon team endorsement made by\u00a0Pinarello\u2019s competitor and it\u2019s a good promotion opportunity.\u00a0Being in Colnago\u2019s shoes (or one of their social media managers), you could pitch the source of the mention and see if you could get involved in the event.<\/p>\n

Influencer Alerts<\/h2>\n

We all have our professional crushes on people who do their job so well that it\u2019s borderline impossible not to find them inspiring. Some people name these \"crushes\" as\u00a0influencer marketing.<\/p>\n

If you\u2019re a content writer in the personal development industry, one of these people is\u00a0Mark Manson<\/a>. For an author who works in a very mature niche, he surely knew how to build his way towards indisputable success. He used to post quite rarely on his blog but despite that and the non-aggressive marketing policy, he managed to have thousands of views on each of his articles.<\/p>\n

\"mark<\/p>\n

Monitoring an influencer (or a keyword or phrase related to them) helps you understand his strategies from the point of view of the people who mention him on the web. Let me walk you through this.<\/p>\n

Famous people who are at the top of a niche don\u2019t get to be mentioned on the web just because they\u2019re popular. It\u2019s the other way around, actually. People mention them because of specific things they\u2019re doing really well.<\/p><\/blockquote>\n

Alerts that\u00a0track mentions and the reactions people have on the web to their work are a great way to keep in touch with the improvements you can do to get a little closer to the professionals you respect so much.<\/p>\n

<\/a>It goes without saying that it is a time saver, as it provides you with strategies and insight that you can implement, even when you haven\u2019t taken them into consideration.<\/p>\n

Topical Alerts<\/h2>\n

Suppose you work in the industry of photography exhibitions, and you\u2019re planning on organizing one two months from now.<\/p>\n

At this point, in the initial planning phase, you\u2019d be interested in gathering as much information as possible on the current trends. Initially, you will attend some of the best and some of the least promoted ones to compare and contrast and be able to create a logistic checklist.<\/p>\n

Working as part of a team for such a project may lead to similar thinking and circular solutions.<\/p><\/blockquote>\n

The Google search results page doesn\u2019t give too much insight on a first query, so it would be time-consuming to keep researching in this classical (come to think search engines are already a classical research instrument<\/em>) way.<\/p>\n

\"photography<\/p>\n

This is when monitoring the web comes in handy, as it gives you real time feedback from the ongoing exhibitions, allowing you to monitor the strategies that work and those that don\u2019t.<\/p>\n

BrandMentions<\/a>\u00a0allows you to do more than brand monitoring; it allows you to create an alert and be notified as the mention happens.\u00a0It gives you the possibility to select the source of your mention, and this can restrict the emails to what you\u2019re interested in analyzing.<\/p>\n

\"alerts<\/p>\n

The topical mention alerts are a great solution for gaining a fresh perspective on the same old issues that you seem to be confronted with. It\u2019s true that every project is different than the previous ones, but the same rules apply and it\u2019s always refreshing to take a look over the fence for inspiration.<\/p>\n

\"photography<\/p>\n

It\u2019s a time saver not only because you get all the fresh information delivered into your email, but also because it saves precious brainstorming time, giving you new ideas as they happen, a form of competitive insight that wasn\u2019t even possible a decade ago.<\/p><\/blockquote>\n

These alerts help building a stronger means of research, as aside from being able to look for the most recent information on the web browsing the tool, you can also get the freshest mentions delivered to your email inbox.<\/p>\n

 <\/p>\n

All this can happen without having to spend long hours researching techniques. Of course, web and social media monitoring for different marketing reasons doesn\u2019t replace a marketing strategy, but it increases the odds of gaining momentum without too much effort while saving time for the real long-term strategies.<\/p>\n

 <\/p>\n

Article reviewed by Catalin Dracsineanu<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00a0onitoring your brand is not just about paying attention to the online conversations\u00a0 \u00a0(that would be so simple), but also about actively seeking out instances in which your brand is mentioned. It involves listening and trying to make sense of what you hear, both on an individual basis and as an aggregate perception. If you\u2019re … <\/p>\n

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