{"id":882,"date":"2019-03-26T09:46:31","date_gmt":"2019-03-26T09:46:31","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=882"},"modified":"2020-08-03T15:19:57","modified_gmt":"2020-08-03T15:19:57","slug":"influencer-marketing-trends","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/influencer-marketing-trends\/","title":{"rendered":"Influencer Marketing Trends You Should Stop Following"},"content":{"rendered":"

T<\/span><\/span>\u00a0he influencer marketing trends and gurus have already spoken and there are tons of ultimate guides about what brands will focus on in 2019. Despite this, we slightly doubt you already gave up on old fashioned techniques.<\/b><\/em><\/p>\n

So, here is what you should get over when building your influencer marketing plans:<\/span><\/p>\n

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  1. The Number of Influencers, Bigger Is Not Better<\/a><\/li>\n
  2. Avoid Short-term Relationship, Even One Night Stands<\/a><\/li>\n
  3. Stop Doing One Piece of Content per One Channel<\/a><\/li>\n
  4. Give up on Control Freak Attitude<\/a><\/li>\n
  5. Don't Keep the \"Sponsored\" Label Undercover<\/a><\/li>\n<\/ol>\n

    Every year we are going through Paris Fashion Week where the newest trends and styles are revealed for the season that is coming. Do you follow it? Let us summarize it for you.<\/p>\n

    This fashion event of international fame serves the purpose of the biggest fashion designers, brands or houses like Dior or Chanel to expose their most marvelous articles that people would definitely like and buy. The reality seems that each of these fashion providers tries to be more extravagant and original than the other and altogether just dictates what is going to be trendy.<\/span><\/p>\n

    \"\"<\/p>\n

    Unlike in fashion, influencer marketing trends<\/strong><\/span> are dictated absolutely by the audience. And even upcoming trends predicted by the most talented marketers are based on the data management of customer behavior. <\/span><\/p>\n

    \u201cOldy but goldy\u201d <\/span>you might say!<\/span><\/p><\/blockquote>\n

    The Reason to Give Up on Old Fashioned Techniques<\/h2>\n

    The influencer marketing industry has become a mature niche that has its stable place in the budgets and in the return on investment growth. The efficiency of associating your brand with an influencer and their audience has been proven. <\/span><\/p>\n

    A comparison of annual reports from Influencer Marketing Hub [<\/span>2019<\/span><\/a> and <\/span>2017<\/span><\/a>] \u00a0clearly exemplifies this phenomenon by the simple fact that +320 new platforms and influencer marketing agencies have appeared in the last 12 month. <\/span><\/p>\n

    Engagement between users and brands on Instagram is 10 times greater than it is on Facebook, 54 times greater than it is on Pinterest, and 84 times greater than it is on Twitter, according to. The same research shows that
    \n<\/span><\/p>\n

    A well-designed influencer marketing program<\/a> can bring you 8$ return on each $ invested.\u00a0<\/span>Digitalization has almost an instant influence on customer behavior. <\/span><\/p>\n