{"id":963,"date":"2019-04-15T12:51:34","date_gmt":"2019-04-15T12:51:34","guid":{"rendered":"https:\/\/brandmentions.com\/blog\/?p=963"},"modified":"2021-04-28T09:56:28","modified_gmt":"2021-04-28T09:56:28","slug":"increase-social-media-followers","status":"publish","type":"post","link":"https:\/\/brandmentions.com\/blog\/increase-social-media-followers\/","title":{"rendered":"10 Strategies to Increase Social Media Followers"},"content":{"rendered":"

L<\/span><\/span>\u00a0ikes on Facebook, followers on Twitter, Instagram, Snapchat or Pinterest, connections on LinkedIn, subscriptions on YouTube, shall I continue? All of these are a cryptocurrency for social media marketers.<\/b><\/em><\/p>\n

The ways of getting more followers are focused around the content strategy but they also include things like where you distribute it and whom you are distributing it with. So here they are, top strategies to increase social media followers:<\/p>\n

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  1. Follow Other Professionals<\/a><\/li>\n
  2. Engage with People from Your Niche<\/a><\/li>\n
  3. Share Good Stuff<\/a><\/li>\n
  4. Collaborate with Influencers<\/a><\/li>\n
  5. Be [Part of] the Community<\/a><\/li>\n
  6. Keep an Eye on Social Media Channels Updates<\/a><\/li>\n
  7. Create Call to Action Campaigns<\/a><\/li>\n
  8. Perform Cross-Posting<\/a><\/li>\n
  9. Have Real-Life Involvement<\/a><\/li>\n
  10. Develop Your Personal Brand<\/a><\/li>\n<\/ol>\n

    Why Is Everybody So Obsessed with the Number of Social Followers?<\/b><\/h2>\n

    Popularity is the most obvious reason. People want to be visible, to have an influence, to please their ego and more recently make money by becoming influencers. Companies work on attracting new followers on social media in order to convert them into customers.<\/p>\n

    The second main reason to gain followers is \u00a0that it's one of the most common social proof types<\/a> out there. More followers attract more followers. This principle is based on trusting others\u2019 opinion and taking it as a recommendation.<\/p>\n

    Who Do You Want to Follow You?<\/b><\/h2>\n

    \u201cEveryone is not your customer\u201d<\/p>\n

    - Seth Godin-<\/p><\/blockquote>\n

    The quality over quantity rule applies to the number of followers, too. By now I suppose you already know your target audience. If NO, then step #1<\/strong>, take it as homework to define your potential audience, what they like to see\/read\/share, at what time they are active online, etc. People follow only what they like; this way, persona is essential in creating a content strategy that will be appreciated by the audience.<\/p>\n

    \"\"<\/strong><\/p>\n

    65% of content marketers said producing engaging content is their biggest challenge (Source: 2016 B2B Manufacturing Content Marketing Trends<\/a>\u2014North America: Content Marketing Institute\/ MarketingProfs).<\/p>\n

    Why Should Followers Follow You?<\/b><\/h2>\n

    Your Brand Voice is the way you and your business communicate and it is the main reason that makes people follow you. There are two types of communication:<\/p>\n