SocialMention*

Free real-time social mentions search & analysis

* Social Mention finds who's talking about your brand or competitors in the news & social media

Cathy Reyes

A must in every digital marketers' toolbox. There are so many use cases for this tool - from research, competitor analysis, content marketing, to reputation management. Cathy Reyes, Digital Marketing Manager at Agile Social Media

What Is Social Mention?

Social Mention is a simple to use social media search tool that aggregates user generated content from across the internet into a single stream of information.

It’s a social media monitoring tool that allows you to track and measure what people are saying about your brand anywhere on the globe, in real-time.

SocialMention is part of BrandMentions, an in-depth brand monitoring tool designed to track and engage in online conversations in real-time.

social mention research

What Can You Use Social Mention For?

What Are Brand Mentions?

Brand mentions are instances when a brand or a company is mentioned online in the form of social media posts, website blogs, news, videos, articles, or other pieces of content. Brand mentions are usually published in the context of reviews, complaints, feedback, and monitoring them is essential to any business success.

You need to know what customers are saying about your brand in real time, but it's impossible to keep track of everything that is being published online. Here is where the Social Mention app steps in, the brand monitoring and social listening tool that digs every corner of the internet to find all the relevant mentions in the online presence about anyone or anything.

brand monitoring analysis

Key Metrics for All the Mentions of Your Brand

social mention sentiment analysis

To get valuable social media analytics data, you need to insert a search query, and in return, Social Mention searches all across the web and social channels to offer you the list with all the mentions related to the keywords that you provide it with. The social mention tool does not only track mentions for your search term, but it also offers for each mention info on their sentiment, performance, reach and domain influence:

Sentiment: Immediately find out the tone of the conversations you are mentioned in.

Strength: Know how important a mention is based on the number of total shares and the domain's influence.

Passion and Reach: Measure your brand voice and find out how much reach did a mention have, judging by its number of engagements (shares, retweets, comments, etc.).

Domain Influence: Know how authoritative is the domain that mentioned you.

Best Tools to Monitor Social Mentions

Social listening is the monitoring of your brand's social media platforms for customer feedback, direct mentions of your brand, and tracking social discussions regarding related keywords, topics, competitors, or industries, etc. While constantly tracking mentions of your brand may seem like a challenging task, using the right media monitoring tools to track your brand will make the monitoring process easier for you.

Brand Mentions is the most effective method of monitoring your brand or product on the Internet. BrandMentions helps you track social media mentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox and a top social media analysis.

Social Searcher is a free social mentions search tool that helps you perform real-time mentions monitoring in social media and web. It quickly analyzes what people are saying about your company, brand, or product, providing in-depth analytics data set and allowing you to set up email alerts.

Mention is a social media tool that monitors the web, including the major social media channels. This social media monitoring tool also allows you to get daily summary alerts, which shows you the mentions for a particular day.

Talkwalker is a comprehensive social listening platform solution with an emphasis on social media analytics. It is a powerful tool that allows you to grow your business by monitoring not only all the social networks, but also content coming from print, TV, or radio.

Google Alerts lets you know who's talking about your brand by sending you email notifications that can be used for media monitoring. The service sends emails to the user when it finds new resultsβ€”such as web pages, newspaper articles, blogs, or scientific researchβ€”that match the user's search term.

Jesse Nalls

I can see whenever my company is mentioned, as well as some of our competitors. It keeps me up to date on how Constellix is doing as a brand and gives me insight and feedback on new features and products that we need to offer. Jesse Nalls, Account Specialist at Constellix

Frequently Asked Questions

Is Social Mention free?

Yes, the tool is free to use. A limited number of search results will be displayed within the tool, and if you want to track your brand thoroughly, you can start a full subscription on BrandMentions.com.

What is "sentiment"?

Sentiment analysis allows you to identify general attitudes towards your brand. The sentiment analysis assigns a given social media mention one of three basic categories: positive, negative, or neutral.

What is "reach"?

The reach measures your brand awareness and your range of influence, letting you know the amount of users that could have seen your post.

What is "strength"?

This metric describes the social media activity of your product and how likely it is that your product is being discussed in social media.

What is "passion"?

Passion measures the frequency with which people post on social channels and talk about your search item. If you have brand ambassadors or people with a very strong interest in your company or product, most likely, the passion around your brand and your mentions will be high.

What social media properties does it support?

Social Mention does brand tracking and monitoring on multiple databases and social media properties so you can receive all the mentions that matter for you. All the important social media platforms are monitored, along with everything that is being discussed online about you, your company, and your competitors anywhere on the web (blogs, news, review sites, forums, rss feed, all the important search engines, etc.).

How does Social Mention work?

The tool is very easy to use: simply add the keyword that you want to start tracking social mentions for, choose the country, language and period of time you want to get results for, and the tool will start performing real-time monitoring on all the data sources and social media channels that mentioned your brand. In just a few seconds, you will be provided with a list of mentions for your search query.

The tool does more than just telling you when and where your brand name is mentioned. It also gives you important data about those mentions, including sentiment analysis, their overall performance, the number of shares, data that can help social media managers craft better digital marketing strategies and improving the social media presence of their brand.

Are Instagram, Facebook & Twitter monitored?

Yes, all the important social media platforms are monitored, Instagram, Facebook, and Twitter included, along with YouTube, LinkedIn, Reddit, Pinterest, plus many other platforms and sources.