Betterment
Betterment is your all-in-one solution for building wealth, managing cash, and planning for the future. As a trusted leader in automated portfolio management and digital investing, we combine expert guidance, smart tax strategies, and easy-to-use tools to help you make the most of every dollar. From high-yield savings accounts and FDIC-insured checking to globally diversified investing portfolios and personalized retirement planning, Betterment gives you the technology, advice, and flexibility to grow your money with confidence, at every stage of your wealth-building path.
Full name: Betterment LLC
Founded: 2008
Founders: Jon Stein, Eli Broverman
Headquarters: New York City, New York, USA
Peak Era: Still growing rapidly, especially since 2010s with increasing assets under management (over $60 billion as of 2025)
Industry: Financial technology (FinTech), Digital wealth management, Robo-advisory
Service: Automated investing, robo-advisor services, retirement accounts (IRAs), high-yield cash management, financial planning, tax-loss harvesting, personalized portfolio management, and human advisor access (Premium Plan)
Betterment: The Smarter, Technology-Driven Approach to Investing and Financial Planning
Betterment LLC, founded in 2008, is a leading digital wealth management platform that leverages sophisticated automation and expert strategies to provide comprehensive financial services. With over $60 billion in assets under management and more than 900,000 customers, Betterment offers a seamless blend of technology and personalized advice to optimize investment performance, tax efficiency, and retirement planning.
Advanced Automated Investing and Portfolio Management
At its core, Betterment utilizes automated portfolio management driven by algorithmic processes and backed by expert-designed asset allocations. The platform deploys globally diversified portfolios composed primarily of low-cost exchange-traded funds (ETFs), minimizing expense ratios and maximizing diversification benefits. Key technical features include: