Brand love means customers simply love the brand and that it manages to create and maintain an emotional bond with them.
What is brand love?
In order to achieve brand love, companies need to optimize customer experience, to cultivate customer value, customer satisfaction, and relationship marketing. More precisely, brands need to implement a marketing strategy that has the ability to attract loyal customers and eventually turn them into advocates for the brand.
Why is it essential for brands to nurture brand love?
Regarding brands and their customers, a good relationship depends on how the company approaches issues like social responsibility, brand awareness and how they defend the brand, as things are only sometimes positive.
First of all, a good brand and consumer relationship is vital for the brand. Secondly, consumer understanding leads to a better connection, enhances brand loyalty, and drives more sales for brands’ products or services.
Here’s why it is so important to cultivate brand love:
- Loved brands win consumer trust.
- Customer understanding drives a better relationship with the consumer
- Trust is essential to gain brand loyalty (a long-lasting relationship with the consumer).
- Loved brands exceed consumers’ needs.
- Brands that nurture brand love set trends.
- Loved brands share their clients’ values.
How do brands achieve brand love culture?
A loved brand is a brand that has managed to gain its consumers’ trust, admiration, and loyalty. Nowadays, global brands gain love through social networks, being able to get to their audience and their possible future customers. Moreover, brands can influence their purchasing decisions through their content marketing strategies.
Here are some ways to drive brand love:
- Customer experience
A pleasant customer experience leads to consumer trust. When they have an excellent experience with your brand, customers start gaining trust for the brand.
- Brand engagement
Brand engagement is connected to the relationship between brands and the conversations within your brand’s community. Listening to what’s happening around your brand - customers and the industry - will give you a better understanding of how your followers will react to the following trends.
You should engage only in relevant trends for your brand, allowing you to stay at the top of your industry.
- Social responsibility
For most clients, it’s vital to know the brands they love are supporting issues and social causes. Consumers identify brands that take action in supporting and solving important social issues.
- Employee advocacy
If the brand creates a positive environment for its employee, it will indirectly boost its brand perception, brand awareness, and brand image.
- Nostalgia marketing
Social media platforms are your channel of communication with your audience. One of the most fantastic ways to create an emotional bond with your followers is to associate your brand with fond memories. Through nostalgia marketing, you remind your audience of fond memories, a fact that will drive love toward your company.
Hershey, How to Create and Foster Brand Love, https://www.thehersheycompany.com/en_us/home/newsroom/blog/how-to-create-and-foster-brand-love.html
Rockcontent, Love Brand: learn from the most loved brands in the world, https://rockcontent.com/blog/love-brand/