Day One Agency

Day One Agency is distinguished by its people and its culture of creativity. As a creative communications agency, it is fueled by first-day energy, channeling this momentum into work that is innovative, culturally relevant, and strategically impactful. Above all, the agency believes that lasting success begins with investing in relationships. For the team, each day represents a new beginning, an opportunity to start fresh, explore new perspectives, and allow imagination and curiosity to spark unexpected ideas.

Full name: Day One Agency

Founded: 2014

Founders: Josh Rosenberg, Robyn Adelson, Jade Mandel, and Rich Pierson (core founding team members; Rosenberg is CEO)

Headquarters: New York City, USA (with offices in Los Angeles, Chicago, and Portland)

Peak Era: 2020s (agency achieved rapid growth and multiple Agency of the Year recognitions in 2024–2025)

Industry: Creative communications, public relations, marketing, and brand storytelling

Service: Creative strategy, narrative development, PR & communications, design, creator partnerships, experiential marketing, studio production

All you need to know about Day One Agency

Founded in 2014, Day One Agency has established itself as one of the most dynamic and recognized creative communications agencies in the industry. With headquarters in New York and additional offices in Los Angeles, Chicago, and Portland, the agency has become known for its ability to merge cultural fluency with bold, forward-thinking storytelling.

Its philosophy centers on the idea that stories are more powerful than content. Guided by the “Shape, Share, Fuel” framework, the agency develops narratives that not only capture attention but also spark lasting cultural relevance. This approach has allowed Day One to partner with leading global brands such as Nike, Converse, Amazon, Chipotle, e.l.f. Beauty, and American Express.

In recent years, Day One has been widely celebrated for its innovation and influence. It has earned multiple “Agency of the Year” honors from PRWeek and Campaign US, a spot on Ad Age’s A-List, and recognition from Fast Company as one of the Most Innovative Companies in PR & Brand Strategies. Its award-winning campaigns have been praised for creativity, cultural insight, and measurable impact.

Beyond client work, Day One is committed to shaping the industry’s future. With a team that reflects the diversity of the culture it serves—spanning generations, backgrounds, and perspectives—the agency emphasizes equity, inclusivity, and transparency in every collaboration. Programs like The Ones to Know highlight its dedication to amplifying underrepresented creators and voices.

Today, Day One Agency continues to grow, not just in scale but in influence, standing out as a hub for creative excellence, cultural resonance, and enduring client partnerships.