Facebook influencers are people who have built a reputation on a specific topic on Facebook. They can make regular content about that subject and they are sharing their opinion, experiences, and recommendations.
Facebook influencers can engage with their followers in discussions and build a community with people that pay close attention to the content.
Usually, brands are looking for influencers to promote a product and sell, because they can create trends and encourage their followers to buy the product that they are promoting. Most of the time, to make an offer look more attractive, influencers will give a discount code.
When we think about influencers, Facebook is not the first platform that pops up in our head. Facebook influencers are pretty much the same as Instagram influencers: famous people, media, brands. These influencers typically make more profiles on different platforms to reach out to more people.
Without a doubt, the nature of a platform can affect its content and the way it is distributed with the audience. Facebook is a very content-oriented platform, which means the influencers focus more on the material than the people who manage the pages.
On top of that, Facebook encourages the share of i.e.; This is the best platform for viral content, pages that share sensational content, memes, and relatable posts. These influencers can gain followers rapidly.
What a Facebook influencer must do?
- Share useful or engaging content
- Build trust in a certain field
- Fosters community around the page such as people talking in the comments, exchanging opinions, etc.)
- Doesn't have a strong bond with the audience
How much money can influencers make?
The average influencer can make anywhere from $30,000 to $100.000 per year trough promotions. Users with more than 1 million followers can make more than $100,000, or even up to $250,000, per sponsored post, according to a 2018 Vox report.