How to Follow a Hashtag on Twitter

Knowing how to follow a hashtag on Twitter can be beneficial for several reasons, including discovering relevant content and staying updated. For brands, it’s great for expanding networks, brand visibility, promotion, market research, and competitive analysis,

How to follow hashtags on Twitter: a step-by-step guide

To follow hashtags on Twitter, you can use the following steps:

  • Open Twitter

Launch the Twitter app on your smartphone or access the Twitter website on your computer using a web browser.

  • Search for the Hashtag

Locate the search box at the top of the Twitter interface. Enter the hashtag (insert the hashtag symbol) you want to follow in the search bar at the top of the Twitter page. For example, if you're interested in social media marketing, you can search for #SocialMediaMarketing or Social Media Marketing.

  • View the Hashtag Page

Click on the hashtag from the search results to view the hashtag page. This page will display all the tweets and content related to that hashtag. Keep in mind you can follow any hashtags you want.

  • Follow the Hashtag

Click on the hashtag itself on the search results page to access the dedicated hashtag page. At the top of the hashtag page, you will find a Follow button. Click on it to start following the hashtag.

  • Interact with Hashtag Content

Once you follow the hashtag, you will start seeing tweets and content related to that hashtag in your Twitter feed. You can like, retweet, and reply to the tweets as you usually would.

  • Manage Hashtags

You can go to your Twitter settings to manage the hashtags you are following. On the mobile app, tap on your profile icon, select Settings and Privacy then go to Content Preferences and click on Hashtags Here, you can add or remove hashtags from your following list.

  • Utilize Twitter Tools

Twitter provides various tools to help you manage and track hashtags. For example, you can use Twitter Analytics to gain insights into hashtag performance or explore the Trending section on Twitter to discover popular hashtags.

  • Explore Third-Party Apps and Websites

To follow a hashtag on Twitter, you can use the platform's built-in features or utilize third-party tools. Additionally, consider using independent apps or websites like TweetDeck, Circleboom, or Tweet Binder to follow hashtags, track their popularity, and manage your Twitter account more effectively.

By following a hashtag on Twitter, you can easily keep up with the latest discussions, trends, and content related to that topic. Remember that following a hashtag allows you to stay updated with the latest conversations, trends, and content related to that topic. By engaging with the hashtag, you can connect with like-minded individuals, expand your network, and enhance your knowledge of the subject matter.

Advantages of knowing how to follow hashtags on Twitter

Here are the advantages of starting to follow a hashtag on Twitter:

  • Stay Updated

Following one or more hashtags lets you stay updated on specific topics, trends, or events. It helps you access real-time information and stay in the loop regarding the latest discussions and developments in your areas of interest.

  • Discover Relevant Content

You can discover relevant and valuable content by following hashtags related to your interests, industry, trending topics, or specific search terms. It allows you to explore diverse perspectives, gain insights, and find valuable resources shared by others within the Twitter community.

  • Engage in Conversations

It enables you to participate in relevant conversations and engage with other Twitter users with similar interests. It allows you to connect with like-minded individuals, share your thoughts, and contribute to ongoing discussions.

  • Expand Your Network

By actively following relevant hashtags, you can expand your Twitter network and connect with individuals with similar interests or expertise. Engaging with others through hashtags can lead to new connections, collaborations, and valuable relationships within your industry or community.

  • Market Research and Competitive Analysis

For businesses and marketers, following relevant hashtags can offer valuable insights into market trends, customer preferences, and competitor activities. By monitoring hashtags, you can gather data, analyze conversations, and identify potential opportunities or challenges within your industry.

  • Brand Visibility and Promotion

If you have a Twitter account for personal or business purposes, following relevant hashtags can help you identify popular conversations and trends. Participating in these discussions and incorporating relevant hashtags in your tweets can increase your visibility, attract new followers, and promote your brand or content to a broader audience.

  • Track Campaigns and Measure Impact

When running social media campaigns or initiatives, following relevant hashtags allows you to track the performance and reach of your campaign. By monitoring the hashtag's usage and engagement metrics, you can measure the impact of your efforts and make informed decisions for future campaigns.


Twitter Help Center, How to use hashtags,