How to measure Reach
There are a few ways to measure your reach when it comes to assessing your work accurately.
In today’s marketing world, measuring reach is man-da-to-ry!
As a media analytics metric, the reach of a piece of content, campaign, or brand, in general, represents the number of users who sees the shared information.
As opposed to impressions, reach is calculated per person.
Knowing the reach, you can easily calculate what percentage of followers actually see what you share. Therefore, it helps measure performance and gives you insights into your brand awareness.
We could say that there are two types of measured reach:
a. Social media reach
b. Non-social reach
Social medial reach refers only to social media platform shared content.
That’s why you tackle the platform’s algorithms to get your content in front of as many scrollers as possible.
Non-social reach refers to the overall reach of a topic, product, campaign, brand name on websites, blogs, forums, newsletters, videos, podcasts, etc.
How to Measure Reach
Social media reach is measured very easily.
Every social media platform has it’s own analytics tool that you can use. You just choose the post you want to track and the social media platform gives you insights regarding the metrics of the posts, including the total number of post reach. From there, you can calculate the reach percentage (dividing the reach by your total number of followers and multiply by 100) and the average reach.
A great way to help track post’s insights are hashtags. Create specific hashtags for every campaign to “magically” track its performance and trajectory.
Calculating non-social reach is a little bit trickier and that’s why a brand monitoring tool can come in handy. Brand monitoring tools will give you insights on metrics like:
- Social Shares
- Social mentions
- Web Mentions
- Positive/Negative/Neutral mentions
- The Domain Influence
- Performance score
- Top influencers
- Brand Reviews