Media Alerts Examples

Media Alerts are announcements of a present or upcoming event, intended specially for journalists.

General Information

Media alerts or media advisories have the purpose to convince reporters that this event is a genuine news story worthy of coverage. There might sound similar to a press release, but they are different.

Media alerts and press releases differ in their function and, consequently, in how they're written and presented. In short, a media alert offers basic information. A press release reads like a news article. Media alerts are simple and contain 5 questions: Who, What, When, Where and Why. Specifically, these questions should be:

Who are you?
What's the event?
When is the event?
Where is the event?
Why are you holding the event?