Media management is the administration, discipline, and identify strategies and operational phenomena, problems in the leadership of media enterprise.
Media management is a type of strategic management, organizational, and also marketing.
The most crucial task of media management is to build a bridge between the general theoretical management and the applied management in specific industries.
Media management offers several benefits:
Talking about costs is free to join social media networks, post content, and respond to its users. Advertisement can be free if a brand is targeting specific groups and joins them.
Social media networks can connect their users from all around the world. Marketing advertisements can extend their goal to reach more people and an extended audience.
Having media management can help a lot in mediating conflicts, clarify issues within the brand and between the users and the company.
Companies spend around $4000-$7000 monthly on media management, including building and maintaining a presence, marketing strategies, and money for ads, tools, and subscriptions. Depending on the business, it may have lower or higher costs.