A mention is when a brand is referred to on the internet. It may be on social media, online publications such as blogs or news. Mention can also describe a specific product or service, not only a brand’s name.
Mentions are informative metrics to help online businesses to observe their relevancy and perception on the internet of their brand.
Mentions can boost or destroy a brand’s name on the internet because usually, social media users talk about products most of the time and ask for recommendations. When a business is tagged in posts can get positive SEO that increases visibility, growing positive searches, and increases value.
Monitoring mentions is an essential component in growing and developing a business this way; they can see what people ask for, what competitors do, and how they can improve.
Mentions are the best way to monitor the success of your SEO and marketing.