Otter PR
Founded in 2019 by Scott Bartnick and Dr. Jay Feldman, Otter Public Relations (Otter PR) has grown into a top-rated public relations firm. Headquartered in St. Petersburg, Florida, the agency is widely recognized for its expertise in media relations, crisis management, and building strong brand reputations. Over the years, the PR team has earned a reputation as a go-to partner for companies aiming to secure valuable media coverage and protect their public image.

Full name: Otter PR
Founded: 2019
Founders: Scott Bartnick and Dr. Jay Feldman
Headquarters: St. Petersburg, Florida
Peak Era: Since its inception, Otter PR has rapidly grown, securing media placements in top-tier outlets and expanding its client base across various industries.
Industry: Public Relations (PR)
Service: Media relations, reputation management, crisis communications, brand auditing, story and brand pitching, and social media verification
Otter PR: Elevating Brands Through Strategic Public Relations
Whether you’re a startup seeking visibility or an established brand in need of strategic counsel, Otter PR’s team combines experience, creativity, and media expertise to deliver results that truly matter. Otter PRs approach is personalized, proactive, and results-driven, making them a standout among PR firms in the industry.
Recognized as one of the top public relations firms in Florida, Otter PR’s commitment to excellence has helped countless clients build meaningful relationships with journalists, influencers, and the broader public. Their PR team works tirelessly to identify every media opportunity, ensuring that each story reaches the right audience at the right time.
- Strategic media relations and outreach to media outlets
- Comprehensive crisis management solutions
- Crafting and distributing press releases to secure media coverage
- Reputation management and brand strategy consultation
Otter PR’s services include:
With a dedicated PR team, Otter PR helps clients navigate complex public relations challenges while creating impactful press releases and leveraging media opportunities across top-tier media outlets. Their expertise in reputation management ensures that companies maintain a positive image, even during crises.
Otter Public Relations, commonly known as Otter PR, is a leading PR firm headquartered in St. Petersburg, Florida, that specializes in media relations and crisis management. Founded by Scott Bartnick and Dr. Jay Feldman in 2019, this relations firm has quickly become a trusted partner for businesses looking to maximize media coverage and safeguard their brand reputation.
What Makes a PR Firm Top-Tier?
A truly exceptional PR firm goes beyond writing press releases or securing a single media opportunity. 1 .What sets leading agencies apart is their ability to combine strategy, creativity, and execution. The best firms know how to build strong relationships with media outlets, protect and enhance a client’s image through reputation management, and take a proactive approach to crisis management when challenges arise.
In today’s fast-paced digital world, top PR firms also integrate social media strategies into their campaigns. This ensures that clients not only receive traditional media coverage but also benefit from online engagement, thought leadership, and community building. When a PR team can create stories that trend across both mainstream media and digital platforms, it maximizes visibility and strengthens credibility.
Otter Public Relations vs. Competitors
What sets Otter PR apart from many other PR firms is its strong focus on results-driven storytelling. Unlike agencies that take a one-size-fits-all approach, Otter PR specializes in media relations by tailoring pitches to secure meaningful coverage in top-tier media outlets like Forbes, The New York Times, and Entrepreneur. Their personalized approach ensures that every media opportunity is relevant, timely, and aligned with a client’s goals.
While many competitors in the PR space focus heavily on either social media or traditional publicity, Otter PR blends both. This balance allows their clients to not only appear in prestigious publications but also amplify that success across digital channels, creating long-term momentum. The result is a reputation as one of the most innovative and effective relations firms in the industry.