PR Manager

A PR Manager is the media and public relations professional responsible for planning and directing materials that can maintain or enhance the clients' PR image.

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PR Manager Responsibilities

  • Planification, implementing, and managing the PR programs
  • Planning the budgets for PR events and programs
  • Help the team design and review a variety of promotional content
  • Design and review online content
  • Monitor the image of the business
  • Check and manage the website and social media channels
  • Develop and implement PR policies and procedures
  • Measure and provide reports of the campaigns
  • Build long term relationships for the brand
  • Recruit and hire members for the PR team
  • Create content for events
  • Develop and implement crisis communications strategies


Qualifications for a PR Manager

  • Work experience in the PR field
  • Task record of successful campaigns
  • Excellent communication and leadership skills
  • Organizational and management skills
  • Abilities in presentation and public speaking
  • Attention to details
  • Studies and qualification in the PR domain


PR Manager salary

The average salary for this position is $50,145/yr. The compensation can vary from a company and country.