Public Relationship Skills

Public relationship job, also known as PR, is about managing reputation. A career in PR involves achieving support and understanding for your clients and trying to influence their perception about a brand or a product in a positive way.

To work in this field, a person needs these skills:

  • Exceptional communication skills in writing and speaking
  • Interpersonal skills
  • IT skills
  • Presentation abilities
  • Initiative in projects
  • Ability to prioritize and plan tasks and projects
  • Awareness about other brands and media agendas
  • High level of creativity

Public relationship tasks:

  • Planning strategies and campaigns
  • Producing content for press and social media
  • Communicating with the public, media and related organizations
  • Organizing and attending events in the name of the company
  • Speaking at public conferences
  • Providing clients with information and news, promotional opportunities and current campaigns
  • Analyze the competitors and media coverage


Public Relations Specialists made a median salary of $60,000 in 2018. The best-paid 25 percent earned $81,550 that year, while the lowest-paid 25 percent earned $44,490.

Public relationship qualifications requirements:

Degree or experience in the field Bachelor's degree in public relations, communications, journalism or a related field