Social Media Coordinator

Social Media Coordinator is a person responsible for developing, implementing and monitoring a company's Social Media strategy in order to track social media performance, increase brand awareness and online sales.

General Information

What is a Social Media Coordinator? It is a person that works in the marketing department in charge of all the social media activities and tasks. The Social Media Coordinator is responsible for planning and implementing the Social Media strategy in order to increase the online presence along with all the social goals.

Social Media Coordinator Responsabilities

The Social Media Coordinator has lots of responsibilities needed for most of the jobs. Here's a list with the most important and relevant, but there might be other depending on the activity of the business:

  • Developing, implementing and monitoring a company's social media strategy
  • Define most important social media KPIs
  • Set up SMART social media goals
  • How to manage budgets with those goals
  • How to integrate the social media strategy with the whole business strategy
  • Developed and maintained relationships with PR agencies and other social media accounts
  • Work together with copywriters and designers to make sure the materials are informative and ready to publish
  • Integrate social media tools and apps for efficiency and better management
  • Manage and oversee social media content
  • Measure the success of every social media campaign

Examples of Social Media Goals

Setting up goals can oftentimes become overwhelming and difficult to track because they are not written appropriately. Here are some examples of SMART goals: [1]

  • Increased incoming leads from Facebook page by 124% while also boosting conversion rates by 20% by building a more relevant audience.
  • Created a new Reddit and Quora based strategy which increased brand awareness by 12% in 6 months by actively contributing in relevant groups.
  • Built a CMS integrating Trello, Zapier, and Buffer allowing the full 4 person social media team to post 25% more content by streamlining the process.

External Links


  1. V. Vulkov, "Comprehensive Guide to Your Social Media Coordinator Resume", 2019,