Social Media Influence
Social media influences the communication between people from all around the globe. The communication on social media has influenced real-world actions and decisions, experiences and perceptions.
Society is always moving and evolving, and so is communication.
A subject that now is a hot topic on Twitter, a week from now, might be irrelevant or problematic. Public opinion and the influence of the more prominent names online can determine how we judge a situation, and the process of finding a community with the same views that maybe later we will not resonate with anymore.
Contact time - Social media has modified how we stay connected with other people; it became a crossover between tv, telephone, and social interaction.
RDO Cycle - Another crossover between the real world and the digital world. For example, the gaming world takes people from online to real-life through different conventions and events where people can meet and get to know each other.
Social media has a considerable influence nowadays in people's lives because it can, in the same time, help them build a group of friends, or alter older relations.
Brands can make partnerships with social media influencers to get visibility and ultimately influence people to like a particular product and buy it because a person that they look up to recommends it.
Also, brands can develop a closer relationship with the followers and customers by having friendly interaction and gaining information about what people want. They can also maintain a spotless reputation by offering help fast.