Social Media Marketing Jobs

There are many jobs related to the social media marketing field. Among the most popular are: copywriter, art director, marketing manager, promotion manager, social media manager, etc.

Marketing manager

A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically, marketing managers are employed to attract more customers to buy from the company and raise brand awareness by creating marketing campaigns. They'll also analyze the types of customers that a company wants and how to attract them, and they'll figure out ways for the company to better serve the customers they already have. They'll also ensure that the company sees a good return on any money invested in marketing activities.

Art director

Art directors are responsible for the aesthetic imagery you see in online and offline advertisements, including social media content. You'll stage the photo and video shoots for campaigns on Facebook, Instagram, and Snapchat.


The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the target audience's attention. It can include creating straplines, slogans, body copy, jingles, and scripts.

Customer service representative

Customer service representatives spend time answering social media messages and comments to resolve issues and increase customer satisfaction.

Graphic designer

Graphic designers make creative images using computer software such as Photoshop. They develop illustrations, designs, and motion graphics like GIFs and Cinemagraphs. Graphic designers know how to create engaging, informative social media content.

Film and video editor

Video performs very well on social media platforms like Facebook, Snapchat, Instagram, and YouTube.

Public relations specialist

Public relations specialists are responsible for helping brands, and people present a positive public image. You'll help monitor brand perception on social media and share press releases, and press hits on social media.

Market research analyst

Market research analyst's job is to study market conditions to evaluate the market for a product or service. You'll determine the social media landscape to see what people want, who the current and potential buyers are, and how to price it.

Promotions manager

You'll create paid media strategies and purchasing incentives like sales, sweepstakes, contests, exclusive gifts, and coupons.

Account manager

Your job will be to work with in-house department heads within an organization. At an agency, you'll be the person responsible for being the primary contact for the client, social media team, creative team, and other team members to create marketing strategies.