Types of E Marketing
Contents
General Information
Along with the massive increase of internet users, classic marketing has breached new boundaries through the extension of its tentacles in the internet area.
This is what e-marketing is. E-marketing wears many names such as web marketing, digital marketing, internet marketing, or online marketing; Common ground: the use of the internet to connect customers and businesses.
Types of E Marketing
Depending on the business but also its target audience, a good marketer knows how to pick the best-suited marketing strategy for optimal results. Therefore, they have to be well aware of the different types of e-marketing and pick accordingly.
Here are the most common types of e marketing:
- Social media marketing
- Content marketing
- Search engine optimization
- Paid advertising
- E-mail marketing
Social media marketing
Ahh, the territory of social media channels. The realm where photos, videos, reels, stories, live videos come together to create the vastest sea of marketing content.
Depending on the target market and where they dwell, channels like Facebook, Instagram, Twitter, Tik Tok, Snapchat, and even Youtube can drive businesses forward and leads inward your funnel.
Social media gives marketers space to play with content regardless if it is organic, paid, affiliate, or via influencer marketing campaigns.
Engaging and developing real relationships with customers has never been more simple.
Content marketing
If you own an online business, you definitely know some content marketing techniques.
Here we refer to all the good stuff:
- Blog posts
- Case studies
- Infographics
- Podcasts
- Webinars
- Videos
- Newsletters
Of course, content marketing works closely and even blends with social media marketing.
This is why we can not talk about one without talking about the other.
Another marketing category that blends with content marketing is:
Search Engine Optimization (SEO)
One of the best ways to have your brand featured on the first page of the organic search results is SEO. It’s not easy, but it has risen almost to an art form.
SEO is that inbound marketing technique that brings traditional marketers and new-school digital marketers on the same page.
Optimizing for SERP implies creating quality ever-green content for strong organic results.
On the other end of the SERP methods of emarketing, stands the mighty:
Paid advertising
Let’s give a round of applause for the marketers who dive deep into PPC, CPM, CPV, CPA, or any other pay per …
You can PPC (pay per click) search engines - especially Google for every click on the advertisement that drives traffic back to your site.
Or, you can opt for a CPM (cost per mile) for every 1000 views of your ad.
For video advertising, you will be charged at CPV (cost per view).
And for every customer that takes a specific action - for example, buys your product - you can pay according to a CPA (cost per acquisition).
The two biggest players in the game are Google and Facebook. But there are also many other social media channels or even search engines that can help you reach that target audience in exchange for some change. Pun intended.
Email Marketing
If you want to keep your customers close and informed, email marketing is the way to go.
Newsletters can also be used to serve your subscribers free content and valuable information while benefitting from the opportunity to convert them into faithful clients.
Maybe you want to reward them with special discounts or maybe you want to share with them exciting news like new features. Either way, this electronic marketing technique is still holding strong.
In conclusion, the many types of e marketing can be viewed as separate or as merging aspects of digital marketing. The key is to use them in accordance with your target audience.