What is a Content Marketer

The content marketer is the person in charge of planning, creating, and analyzing the digital content material. The content they produce can exist in the form of blog posts, social media posts, emails, gated content, or video.

General Information

Content marketing encompasses many areas of digital creation. The purpose of content marketing is to connect businesses with audiences through valuable information share, opposed to the straightforward product or service selling approach. Although content marketing has been around for a while, the actual content marketer as a person is a relatively new addition to the marketing team.

If we take a look at Google Trends on the term “content marketer”, we can clearly visualize a spiked chain that started around 2016 and continued to bounce into 2021.

What is a Content Marketer?

While a copywriter’s content strategies focuses on sales copy and straightforward calls to action, the content marketer builds trust through designing creative and interesting content that connects. The form in which the content is presented varies on the product/service/brand but also the target audience.

The content marketer is the person in charge of planning, creating, and analyzing the digital marketing content material. The content they produce can exist in the form of blog posts, social media posts, emails, gated content, or video.

Regardless of the form of content creation that the marketer puts out into the world, the most important thing that it should have is quality. It does not matter if it’s a social media marketing strategy, PR content writing, SEO to boost organic search, or even PPC techniques. The drive behind the content creation process should be headlining the content marketer manager’s job description.