Who owns Rumble
In the ever-evolving landscape of online video platforms, it is worth pondering the question: Who owns Rumble?
Rumble is a Canadian online video platform. It was founded by Chris Pavlovski in 2013 as an online video platform. It is owned by Rumble Inc., a Canadian company based in Toronto. Rumble gained significant attention and popularity as an alternative to established social media platforms like Facebook and Twitter.
Interesting Facts about Rumble
- It is a YouTube alternative
Rumble has positioned itself as a YouTube alternative, offering a platform for content creators to share videos and gain exposure. The company emphasizes its commitment to free speech and has gained traction among users dissatisfied with the moderation policies of mainstream social media platforms.
Regarding ownership structure, Rumble went public through a merger with a particular purpose acquisition company (SPAC) called Acquisiton Corp in February 2021. The merger allowed Rumble to become a publicly traded company on the NASDAQ stock exchange. According to the Pew Research Center, Rumble has experienced significant growth in video views and monthly active users. It has attracted attention as a media company that caters to individuals looking for an alternative social media experience.
- Content and Purpose
The platform allows Rumble users to upload, share, and monetize their videos. It's often compared to other popular video-sharing platforms like YouTube. Rumble aims to provide creators with more control over their content and revenue.
- Copyright and Licensing
Rumble has gained attention for its approach to copyright and licensing. It offers a unique "Content ID" system that helps identify and protect original content. Rumble also provides licensing opportunities for media outlets and brands to use videos from its platform.
- Growth and Popularity
Rumble experienced significant growth in recent years, attracting both creators and viewers. Its user base expanded due to various factors, including controversies surrounding content moderation on other platforms and the appeal of its revenue-sharing model.
- Legal Disputes
Rumble has been involved in legal disputes with other social media platforms. In 2020, it filed a lawsuit against Google, accusing YouTube of unfair competition and antitrust violations. This legal battle brought attention to the platform and contributed to its rising popularity.
- Influential Backing
Rumble has garnered interest from venture capitalists and prominent accounts seeking a platform that champions free speech and is less prone to what they perceive as "cancel culture."
One notable figure associated with Rumble is Peter Thiel, venture capitalist and PayPal co-founder who invested in the video site.
- Monetization Options
The video platform Rumble offers various monetization options for creators. These include revenue sharing through advertising, licensing opportunities, and a "Rumble Rundown" program where creators can earn revenue based on video views.
- News and Politics
Rumble has become a popular platform for conservative voices and media outlets, attracting content creators who feel marginalized or restricted on other platforms. This focus on political content has shaped Rumble's reputation as a platform that caters to a particular ideological viewpoint.