Social Media Evaluator

A social media evaluator is a person who looks at companies’ interactivity and engagement in all social media platforms. Also called a media evaluator, is responsible for reviewing and analyzing content across various platforms like Facebook, Twitter, Instagram, and TikTok. This helps ensure users are exposed to accurate, relevant, and appropriate content. Evaluators typically work as independent contractors, offering flexibility in work hours and allowing them to work remotely.

Social Media Evaluator: Role, Responsibilities, and Opportunities

In the digital age, social media is pivotal in shaping public opinion and connecting people globally. Companies often rely on a social media evaluator to maintain the quality and relevance of content on social media platforms. This role involves assessing and improving the content users see, ensuring it adheres to guidelines and remains engaging. Companies rely on social media evaluators to refine algorithms, moderate online discussions, and enhance content on social media platforms.

The social media evaluator role involves reviewing online content, assessing its accuracy and engagement, and ensuring that it aligns with the platform's guidelines. As part of brand monitoring, social media evaluators help companies track how their brand is perceived online by analyzing user comments, trends, and interactions on various platforms.

Job Requirements for Social Media Evaluators

• Strong understanding of social media platforms (Facebook, Instagram, TikTok, Twitter, YouTube, etc.).

• Ability to analyze content on social media for quality and relevance.

• Basic knowledge of brand monitoring and user engagement trends.

• Experience as a media evaluator, internet analyst, or content reviewer is a plus.

• Some projects require fluency in multiple languages.

RESPONSIBILITIES

Social media evaluators play a crucial role in analyzing and improving content on social media, ensuring that posts, ads, and search results remain relevant and high-quality. A key responsibility of a social media evaluator is to assess the quality and relevance of social media posts, ads, and trending topics to improve the user experience.

• Content Review: Evaluators scrutinize posts, advertisements, and multimedia to confirm they meet the platforms' standards.

• Quality Assurance: Identifying and reporting inappropriate or irrelevant content.

• Performance Analysis: Evaluators often provide feedback on content effectiveness, helping improve user engagement.

WORKLOAD AND FLEXIBILITY

Many companies, such as Join the CrowdGen, offer opportunities for evaluators to work as independent contractors. This role is highly flexible, often requiring evaluators to commit a few hours per week. This flexibility makes it an attractive option for those seeking part-time work or supplementary income.

Popular Companies Hiring Social Media Evaluators:

• Appen

• Telus International AI (formerly Lionbridge AI)

• Clickworker

• Teemwork.ai

• iSoftStone

Many companies have a "Join the CrowdGen" model, allowing freelancers to apply for projects based on availability. Candidates usually complete an assessment test before being hired.

Why Join the CrowdGen?

Join the CrowdGen is a platform that connects evaluators with companies needing content assessment services. It offers a streamlined process for independent contractors to find work in social media evaluation, providing them with the tools and support they need to succeed in this role.

Key Benefits:

• Flexible Hours: Choose when you work, with the ability to dedicate only a few hours per week.

• Work from Anywhere: As an independent contractor, you can work remotely, giving you the freedom to balance other commitments.

• Impactful Work: Help shape the online experience by ensuring users encounter meaningful and appropriate content.

• By joining platforms like Join the CrowdGen, aspiring social media evaluators can embark on a rewarding career path, contributing to the ever-evolving landscape of social media while enjoying the perks of flexible, remote work.

Job requirements for a social media evaluator:

1. Access to a computer with sound, speakers and a new smartphone
2. Access to a secure, high-speed internet
3. Use social media daily
4. Fluency in written in the native language and English
5. Ability to work in troubleshoot software, execute instruction independently and work with various applications
6. Attention to details and commitment to quality content

Tasks for a social media evaluator

1. Rate the quality and relevance of ads
2. Assign posts to a predefined category of topics
3. Answer questions about the intent behind searches on social media platforms
4. Evaluate claims stated in pieces of content such as images and videos
5. Evaluate the realness of events and whether they are duplicates

How much does a social media evaluator make?

The pay rate for social media evaluators varies by country, project, and company. Based on available data, rates can range from $3/hour (e.g., Appen’s internet analyst rate in India) to $25/hour in countries like the United States, Canada, and Australia. Pay rate for social media evaluators can range from $3/hour (i.e., Appen’s internet analyst rate in India) to $18/hour. The payment may vary depending on the country, projects, and company.

Pay Rate by Country (Estimated Ranges):

• United States: $12 - $25/hour

• Canada: $11 - $22/hour

• United Kingdom: £8 - £18/hour

• Germany: €9 - €20/hour

• France: €9 - €18/hour

• Australia: AUD 15 - AUD 30/hour

• India: ₹250 - ₹600/hour ($3 - $7/hour)

• Philippines: PHP 150 - PHP 500/hour ($3 - $10/hour)

• South Africa: ZAR 50 - ZAR 200/hour ($3 - $11/hour)

• Brazil: BRL 10 - BRL 40/hour ($2 - $8/hour)

• Mexico: MXN 50 - MXN 200/hour ($3 - $10/hour)