Social sampling means working with smaller influencers to promote a brand or a product on Instagram or on other platforms. This way, your brand will get IGC (influencer generated content), meaning real reviews from actual consumers before going to market.
Launching a social sampling campaign implies working with really small influencers such as micro and nano influencers.
Nano influencers have around 1000 to 5000 followers, but the level of engagement is higher, and they have loyal followers due to their authentic image on social media.
How does Social Sampling work?
An awareness campaign can include influencers that create content featuring a product and posts about their experience with it on Instagram tagging your creation or directly the brand.
This activity will result in more vital awareness for the business and strong word of mouth conversations and reviews.
For a more substantial campaign, influencers can create content that encourages the followers to do research and try the product by visiting the website, offering discounts and coupons.
Benefits of Social Sampling
Social sampling is a great way to reach an audience through nano influencers because they are usually followed by a smaller demographic such as a city. And macro influencers that are speaking with a nationwide or global niche.
It’s affordable because these influencers don’t have millions of followers and sponsors, so in this case, it is a win-win situation.
It’s authentic because smaller influencers are usually working with fewer brands per month compared with others. Therefore the brand appears more faithful in these situations.
They often become customers because of the benefits and the positive outcome of the partnership.