Social Media Specialist

A social media specialist is responsible for planning, implementing, and monitoring the social media company’s platforms and strategies to increase popularity and visibility across the internet, improving marketing efforts to increase sales and create better selling strategies. To be a social media specialist requires a solid understanding of the online world and each social media platform, from the age, gender demographic to where the apps are in use, etc. The specialist is responsible for joining conversations, bringing information, and “soft selling” the company’s product or service.

What responsibilities have a social media specialist?

  • Competitive search is essential to build better strategies, benchmarking, and audience identification.

  • Create, edit, and share content every day. It can be in any form as long as it represents the company.

  • Set up pages on social platforms for the company. The content must be right in all of them, considering the differences and the pubic on these sites.

  • Moderate all user-generated content in line with the moderation policy for each community

  • Collaborate with other departments inside the company to make better content and strategies to attract more people around it.

What are the requirements for being a social media specialist?

  • Experience in the field of social media marketing

  • Consulting, writing and editing skills

  • Excellent communication abilities

  • Knowledge of social analytics tools

  • Adequate knowledge of web design, web development, CRO and SEO

  • Detailed content, customer-oriented

  • Multitasking and organizational abilities

  • BS in Communications, Marketing, Business, New Media or Public Relations

Average Social Media Specialist Salary

Average Social Media Specialist Salary