BrandMentions is proud to unveil its most powerful update yet—a new version of the app designed with cutting-edge features to help you take control of your brand's digital presence like never before. 

 BrandMentions is now smarterfaster, and more insightful than ever before.

This update is one of the biggest we did so far and and we worked hard to make the app smarter, faster, and more insightful than ever. From refined design improvements to upgraded metrics and AI-driven data processing, we tried to redefine the app always having our users in mind.

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Here are the top improvements we've worked on to enhance your experience:

  1. Complete App Redesign and Improved User Experience
  2. New Metrics, Deeper Insights and Analytics
  3. AI-Driven Powered Data
  4. Enhanced Sentiment Analysis: Multi-Language Support
  5. Revamped Reporting
  6. Improved Influencer Data
  7. Other Key Improvements: A Comprehensive Experience

 

Complete App Redesign and Improved User Experience

We get you: The tools you use should simplify your workflow, not complicate it, right? With that in mind, we’ve reimagined the user interface and user experience from top to bottom. The result?

A sleek, intuitive design that enables better navigation and a more user-friendly experience.

Whether you’re new to the platform or a long-time user, the improved layout and responsiveness make it easier than ever to dive deep into your data without getting lost in unnecessary complexity.

All the updates we've implemented, including design enhancements, were made with our users in mind. We carefully considered their feedback over time and closely analyzed their behavior within the app.

Highlights:

  • Streamlined Interface: Navigate seamlessly through the app with our new, clean design
  • Quick Insights: View key metrics and performance indicators at a glance with an updated dashboard.
  • Intuitive Navigation: Simplified menus and clearer pathways for easy access to tools and insights.

New Metrics, Deeper Insights and Analytics

Metrics drive decision-making, and with this update, we’re introducing powerful new data points to help you understand your brand’s impact on a granular level.

The new version of BrandMentions includes advanced metrics like voice share, demographics analysis, emotion analysis or emoji statistics.

The new version of BrandMentions includes advanced metrics like voice share, demographics analysis, emotion analysis, sentiment analysis overtime or on different platforms ensuring you capture every meaningful aspect of your brand’s performance across digital channels.

Brandmentions new metrics

New Metrics at a Glance:

  • Voice Share: Understand how much of the conversation your brand and top influencers have.
  • Demographics Analysis: Identify the key audience segments interacting with your brand.
  • Emotion Analysis: Get deeper into how people feel about your brand, with insights into sentiment at an emotional level.
  • Emoji Statistics: Analyze the emojis most associated with your brand to understand emotional tone and engagement.
  • Best Time to Post: Discover the optimal times to post content for maximum engagement and visibility.
  • Trending Conversations: Track the topics and discussions your audience is most engaged with.

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AI-Driven Powered Data

By analyzing vast amounts of data quickly and accurately, AI becomes incredibly powerful when it’s used in the interest of the user. This update takes AI-driven data analysis to the next level: we leverage cutting-edge AI algorithms to help you collect, process, and interpret data more efficiently. This means less time spent sifting through irrelevant information and more time focusing on insights that matter.

With AI at its core, BrandMentions continuously analyzes data in real time, providing you with the most current and accurate sentiment insights for your brand.

Sentiment and emotion AI Data BrandMentions

Highlights:

  • Sentiment Analysis Processing: Powered by AI, our system delivers real-time updates, analyzing charts such as sentiment over time, emotion over time, sentiment by language, and sentiment by media type, ensuring you always have the freshest insights into how your audience feels about your brand.
  • Pattern Recognition: AI helps you spot emerging trends or sentiment shifts faster than ever.

Enhanced Sentiment Analysis: Multi-Language Support

Global brands need to monitor conversations in every market they operate in, which is why we’ve upgraded our sentiment analysis feature to support ALL languages. Now, no matter where your audience is located or what language they speak, BrandMentions provides top-notch sentiment analysis that captures the nuances of every conversation.

BrandMentions provides top-notch sentiment analysis that captures the nuances of every conversation in ALL languages.

Our advanced AI algorithms not only translate but also interpret the emotional and contextual subtleties specific to each language, so you can better understand the tone, intent, and emotions behind every conversation. This upgrade allows you to monitor sentiment by language, track emotion over time, and analyze conversations across various markets with precision.

Sentiment Analysis Chart bM

Revamped Reporting 

Reporting shouldn’t just give you raw data—it should provide actionable insights. We’ve completely transformed the design of our reports, making them not only cooler and more visually engaging, but also easier to navigate.

Each report now features a sleek, modern layout that ensures clarity and impact, helping you present data in a way that truly resonates with your team or clients.

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We’ve also added new metrics to the reports, giving you deeper insights into your brand’s performance. From Voice Share to Emotion Analysis, all the latest metrics are now seamlessly integrated into the reports for a more comprehensive overview.

reports brandmentions

Additionally, we’ve included detailed explanations for each chart, ensuring that every graph or metric is clearly understood. This allows you to not only view the data but to interpret and act on it.

You can export, send via email or share via link comprehensive reports that not only look great but also deliver exactly what you need to make informed, strategic decisions.

Improved Influencer Data

Understanding who’s talking about your brand is crucial, and that’s why we’ve taken our Influencer Analysis to the next level. We’ve not only improved the reporting for this section, making it more detailed and insightful, but we’ve also introduced Voice Share for each influencer. Now, you can see exactly how much of the conversation an influencer commands in relation to your brand.

Additionally, you can see the sentiment of the influencers' mentions, giving you a clearer picture of the tone and emotional impact of influencer interactions.

The new metrics calculations are more precise, allowing for better insights into influencer effectiveness.

You can now see the number of followers for each influencer, no matter if they are active on Twitter, Facebook, TikTok, YouTube, or Instagram—and we’ve introduced a better performance calculation across all these platforms, ensuring that you get a holistic view of influencer reach and impact.

Influencers report brandmentions

For websites, we’ve also integrated data on number of visits, along with an improved performance tracking system, so you can evaluate influencer effectiveness both on social media and across the web. These upgrades give you a more complete picture of how influencers are contributing to your brand’s success.

Other Key Improvements: A Comprehensive Experience

We didn’t stop at design or metrics. This update brings a host of additional improvements designed to enhance every aspect of your brand monitoring experience.

From performance upgrades that make the app run smoother to minor feature tweaks that improve usability, every part of BrandMentions has been optimized with your feedback in mind.

best time to post

This release is just the beginning of the exciting updates we have planned for BrandMentions in the future. As the digital landscape continues to shift, we are committed to keeping you ahead of the curve with ongoing innovations and feature enhancements. Whether you’re a marketer, an agency, or a business owner, our app will empower you to stay on top of your brand’s reputation, engage with your audience more effectively, and ultimately drive better results.

Ready to Get Started?

The new version of BrandMentions is now live, and we’re excited for you to explore everything it has to offer. Start using these powerful new tools to take your brand monitoring to the next level.

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BrandMentions' latest update marks a significant leap forward in brand monitoring technology. With advanced metrics, AI-powered insights, upgraded influencer tracking, and a redesigned interface, this new version delivers everything you need to keep your brand at the forefront of your industry. Whether you're looking to refine your strategies or gain deeper insights into your audience, these new features will give you the tools to do it all.

Cornelia is a proud Digital Marketer @ BrandMentions. When she is not documenting for the next amazing case study, she is probably somewhere trying out a new extreme sport such as Hang Gliding. Also, she's an avid traveler, extreme sports enthusiast, and aspiring drum singer.