Research your audience on the web or social media channels; identify their interest, ideas, values, and motivation, engage with them, and craft products that will fit their needs.
Discover and engage with key influencers in your niche who will give you larger brand exposure & greater insights about your target market.
Stay up-to-date with what your customers say about you & instantly engage in their conversation. You can even turn your engaged customers into brand ambassadors.
Check out what is being published on any topic, identify great article ideas and analyze what works best for your niche.
Find all your unlinked brand mentions and convert them into quality links. Make this an ongoing activity to increase the value of your link profile.
Eddy Baller, Men's Personal Development & Dating Coach at Conquer & Win
already track their brands and competitors