BrandMentions - About Us

It all starts with Why.

BrandMentions is a web and social listening tool, that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. There was no tool on the market that would send daily notifications about any brand or product, as soon as someone was talking about them online. At least not all the mentions.

2015 was the year when Razvan Gavrilas, the founder of BrandMentions, and his team decided to create an efficient tool that would dig all the corners of the Internet, be it web or social, and send real-time notifications about any monitored brand, product or topic.

32B+ mentions delivered
125+ million sources monitored
10+ years experience
12,400+ happy customers

Official facts about BrandMentions: BrandMentions Facts.

📅 Our Story

2026 AI Reports with consulting-grade analysis in minutes, editable PowerPoint reports, Flash Alerts written in plain language, and Filter with AI in any language. The platform is now available in any language, with audience demographics, redesigned analytics and reports, a full mobile experience, expanded news coverage, and Full-Stack White Label with branded client emails.
2025 The AI layer arrives. Sentiment analysis was rebuilt on large language models, with 12+ emotions and custom sentiment rules. New: the AI Assistant with 80+ ready prompts, AI-written analysis for every chart, automatic spike detection, AI campaign setup and AI Digests. Reports can now be generated in any language.
2024 A major platform upgrade: a redesigned app, new analytics and metrics, AI insights, and a revamped white label. Projects and time periods can now be compared side by side, with white-labeled PDF exports.
2023 Short-video and live-streaming platforms added as sources, with influencer data and new KPIs.
2022 Advanced Boolean search, monitoring of travel and local review sites and public social pages, and white label on the agency's own application domain.
2021 Review site monitoring, image monitoring for logos and product images, and the first custom sentiment rules. New: period-over-period comparison in analytics, mention import, historical social data and more detailed PDF reports.
2020 A rebuilt monitoring engine with more mentions, flexible keyword matching and multiple languages and countries per project. New: interactive dashboards, Slack, webhook and RSS alerts, advanced filters with AND/OR, Excel exports, and multilingual, customizable reports.
2019 We've grown our crawling infrastructure and optimized our mention extraction processes. Real-time alerts, quality filters & lots of mention management features were added.
2018 The commercial version of BrandMentions was launched on Producthunt. A much improved and better brand monitoring tool, with the biggest dataset of mentions behind it.
2016 We've passed the 10.000 early-adopters mark. We’ve started working on BrandMentions 2.0, a way more complex product.
2015 The BrandMentions concept was born, and an MVP was ready for the world. The product was free and, with many people using it, we gathered a lot of feedback for future product development.

Our Mission

To help businesses of all sizes to accurately & completely monitor their brands, so they can make smarter business decisions.

Our Promise

To deliver cutting-edge tools and features, always relevant, up to date, that will best meet today’s digital marketing needs.

Our Vibe

At BrandMentions, we make things happen. We invent what’s needed and reinvent what's possible.

The BrandMentions Story

Striving to be better than we were yesterday

It all starts with Why.

📅 Our Story

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