The power of BrandMentions resides in its Boolean search, which lets you combine keywords with modifiers like AND, OR, and NOT. This really opens up a world of opportunity, as it enables you find the most relevant results possible (make sure to include negative keywords). Think about the possibilities regarding finding leads, finding places to get easy SEO backlinks, competition research, reputation management, influencer research, product mentions, etc. Out of all the great features (clean dashboards, easy to make white-labelled reports, historical mentions, etc.), its Boolean search has been the most impressive.