Every once in a while, a new technology, an old problem, and a big idea turn into an innovation here at BrandMentions.
Technology has forever changed the world we live in. We're online, in one way or another, all day long. But we believe that technology, social media, and apps like BrandMentions have brought power back to the people. And the more refined, better-designed and innovative the apps are, the more people will have more control over what interests and affects them most: the online world.
New features are now added to BrandMentions.
We are avid users and developers of BrandMentions and together with our users, we form a team that is our biggest critic, our biggest fan and our biggest source of motivation.
Using BrandMentions exhaustively and receiving valuable feedback from our users, we are proud to announce to you the list of brand-new features and improvements that we've added to the app:
- Better creation and editing of the projects;
- The possibility of excluding specific social profiles;
- Smart fine-tuning of the tracked keywords and mentions data base;
- The option of choosing between different sources of the mentions;
- Better and faster mention crawling.
Create & Edit Projects - More Fine-Tuning, Less Hassle
Start strong and finish stronger, there is a saying. We think that the same aphorism should apply when starting a new project with BrandMentions.
When you start a new project, you want to get the data fast, accurate and tailored to your needs.
You don't just add a bunch of keywords to be tracked and get mentions for but you actually create a project you want to rely on the long run, a project based on which you'll take strategical decisions and run reports for your clients.
While there is no guaranteed recipe for your business success, we found a promising recipe for (almost) perfect brand monitoring. And it all starts with the settings.
BrandMentions allows you to fine-tune your projects from the very beginning.
We know that your first instinct would be to go with the standard campaign creation, where you just want to make sure you collect as much as you can from as many sources as possible. And that's perfectly fine.
Yet, there might be situations when you need to analyze just a slice of the huge amount of data. And having the data altogether might be a hassle instead of a life jacket. For this particular situations we've created the more settings feature that will allow you to customize right from the start:
- The exact keywords you want to track (with the option of including/ excluding terms);
- The website you want to monitor or exclude from your analysis;
- The languages and countries you are interested in receiving mentions from;
- The social profiles you want to keep an eye on, or you want to ignore;
- The sources of the mentions you want to get data for;
- The frequency of the email notifications.
Needless to say that all these settings can be changed anytime you feel the need. The editing campaign function has been enriched with the same in-depth level of customization, and if you want to change any option along the way, you're free to do it anytime.
Exclude Mentions from Unwanted Social Profiles
We've heard it multiple times from our users: connecting our social profiles for more accurate mentions is great; however, being able to exclude specific social profiles from the analysis would be equally helpful.
No sooner said than done.
BrandMentions now allows you to include or exclude mentions from any social media profile.
There might be times when you don't want to receive mentions from your own Facebook page. Or there might be situations when some specific Twitter profiles might alter your analysis. For this kind of situations we have now created the possibility of excluding mentions from any brand's social profile or social channel.
Be In Total Control of the Mentions' Sources
While everyone is getting more and more eager to embrace the wonders of lots and lots of information, what’s actually important is not the size but rather the sources of data.
It’s where the data is coming from that matters.
BrandMentions offers you a variety of sources collecting data you can choose from, depending on your markets, audiences, buying trends, and so on.
Importantly, most of this data might be meaningless on its own, but very relevant when put together with other sources. We don't want to bore you with the "big data philosophy", but we are happy to offer you the opportunity of choosing the mentions sources yourself.
However, the challenge remains in your playground, to determine where opportunities exist while looking at all existing data. Because, as we said, it’s not about lots of data, but rather lots and relevant sources.
Smart Fine-Tune Everything that You're Monitoring
In theoretical physics, fine-tuning is the process in which parameters of a model must be adjusted very precisely in order to fit with certain observations. The same process applies when it comes to BrandMentions' monitored topics or terms.
With BrandMentions you can monitor only what you want and need.
Within BrandMentions' project settings, you'll be able to customize almost everything in order to tailor your analysis to your needs (websites and social accounts to be monitored or excluded, country, languages, lots of filtering, etc. ). However, there are two situations we want to highlight as we believe they are of high importance when it comes to your analysis:
Exclude Terms
Let's say that you're working in the smartphones industry and you're interested in monitoring several brands, among which Apple. I am sure that at this point you're interested in the multinational technology company and not in the sweet, edible fruits. How can you receive mentions with want you're interested only? Use the exclude terms feature that will fine-tune your monitoring. Exclude terms like fruits, tree, etc. to receive only the mentions that are relevant for you.
Complementary Terms
Let's stick to the brand Apple monitoring example: you might want to receive mentions related to the technology brand but you might be interested in iPhones only. Yes, you can narrow your results so that you'll receive mentions regarding Apple + iPhones. Therefore, the tool allows you to limit or extend your brand monitoring just the way you need.
Because yes, everything is permissible, but not everything is beneficial.
With BrandMentions You Can Change Not Only the Present. But the Past & Future as Well
Yes, you've read it correctly. While you might be thinking that the present and the future can be (to some extent) influenced, when it comes to the past...this might raise some questions.
BrandMentions changes the traditional paradigm and allows you to change your past monitored data as well.
Whenever you make a change to your projects' settings, the new settings can be applied to both past and future mentions. This means that if you want to fine-tune your mentions database by excluding or including terms, social profiles, websites, etc., those changes can apply to both already collected data and to the future ones.
Even More Mentions Reported Faster
We hope you know by now that our goal is to help you, our user, get the most out of our tool but also to keep you in touch with your business' landscape. Along with all the brand-new features mentioned above, our hard-working team of developers is constantly working at finding even more relevant mentions to your business, as fast as possible.
If there is no struggle, there is no progress.
And talking about progress, we know that coming together is a beginning; keeping together is progress; but working together is a success. Therefore, we invite you, the BrandMentions fan, to enjoy the freshly added features but also to let us know if there are items that you might want us to add or features we can improve.
