With the social media scene being more demanding and time-consuming in 2021, there is an immense need for organizing, analyzing, and creating user-oriented content. To do so, check out these free tools for Instagram that will boost your success. 

Whether you are a business owner, an influencer, or you want to take things more seriously on your Instagram Business Profile, the right tools will help you increase your reach, save time, build better brand awareness, drive more leads, and create more loyalty with your existing audience. 

We come prepared with the best 9 free Instagram tools for post scheduling, analytics, design, influencer campaign, hashtag analytics generator, aesthetic, and conversion growth. 

So, let’s get cracking with the ultimate free tools for Instagram: 

  1. Instagram analytics
  2. Later
  3. Canva
  4. VSCO
  5. Caption Writer
  6. Brand Collabs Manager
  7. Linktree
  8. Autocap
  9. Brand Mentions

Instagram analytics

Type: in-app 

Instagram Insights

We start the list with the original Instagram marketing tool.

For the sake of this article, we presume that you have already made the change from a Personal Profile to a Business Profile. By doing this switch, you have instant access to some benefits that otherwise wouldn’t be there. 

The Instagram analytics tool, aka Insights, is a good estimate tool that dives into data like follower growth, number of accounts reached, content interactions, reach and impressions.

It also gives you information about your audience, such as location, age, gender, most active days, and hours.

By measuring your analytics, setting goals is easier than taking guesses. 

Working with Instagram insights also helps with future A/B testing, reviewing post performance, and making better decisions about your strategy.


Type: Mobile/ Web Application

Scheduling posts joined forces with content inspiration in a user-friendly app and also one of the best free tools for Instagram. 

Later allows you to schedule your posts and stories using the drag and drop calendar, customize your Instagram grid, edit your media, and analyze your insights.

The app also helps you find specific hashtags that you might be interested in.

One exciting feature about this app is that you can access an in-app stock photo library for those days when you feel less inspired to create content. 

Later is more than an Instagram scheduler; it’s also a user-generated content UGC platform that helps navigate your tagged photos and videos, collect and organize them, and leverage them across your channels. 


Type: Mobile/ Desktop/ Web Application

canva for instagram

I cannot stress enough how much Canva has changed the visual game of social media. If you are not a designer or illustrator, Canva is the perfect tool for visual content creation

The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

It lets you choose from hundreds of professionally designed layouts or create your own designs from scratch

In terms of Instagram usability, Canva has design templates for your post, story, reel, Instagram ad, or even your highlights cover. 

It stores all your designs safe for later edit or download. 

The app even has a learning section with free courses, tutorials, and educational blog posts. 


Type: Mobile/ Web Application

VSCO feed

Our second aesthetics free tools for Instagram tackles photo and video editing while allowing creators to connect through a common feed.

Formerly known as VSCO Cam, it is a mobile photography app for iOS and Android devices.

Why do we like VSCO, apart from its hard-to-pronounce name? 

Its artsy vibe presets are denotable something else. You can link it to your Instagram account and post directly from the app, or simply download the content on your phone. 

But the number one reason why VSCO is a gem remains the community and the inspiring content feed. 

The active users are creators, not competitors, and they constantly inspire each other. 

So, it’s safe to say that apart from a good content editing app, VSCO is an inspirational mood board. 

But because we want to give you more options when it comes to photo editing apps, here are 2 

Bonus free and cool apps:

Adobe Lightroom

We can not ignore the father of photo color mastering and soft editing. 

With over 70 exclusive presets in premium, Lightroom is one of the best visual editing tools. 


Almost forgot about Generation Z’s favorite effects app. 

Sparkles, flames, animal print, and a loooot of grain. Always changing, always trending - Prequel. 

For additional features, the paid version does not disappoint. 

Caption Writer

Type: Mobile/ Web Application

Writing clean and well-spaced Instagram captions has always been such a tedious process.

No more random characters to break lines!” How’s that for a post caption? 

This free tool for Instagram enables you to create and save captions in advance while helping you pick hashtags to grow your following. 

Brand Collabs Manager

Type: in-app

brand manager instagram

If you are using Influencer marketing campaigns either on Facebook or Instagram, it would be a shame not to dive into the in-app marketing tool that is Brans Collab Manager. 

This platform is dedicated to content creators, helping brands and creators find, learn more about and connect with each other. 

The tool helps you set an audience match to see the percentage of each creator's audience that matches yours.

You can easily explore customized lists of creators based on your past branded content partners, creators who like your Page, and more.

Although it is a free tool, with multiple social accounts usability, there are a few steps to climb before you have your account set up like a pro. 


Type: Mobile/ Web Application

Got a bio link on Instagram? How about having a micro-landing page instead? 

Linktree lets you create a small landing page starting from that one bio link under your profile picture.

Or, instead of landing pages, you can create Messenger links that make it easy to engage with visitors on a variety of different platforms.

This way, whenever somebody clicks on it, they will see all the links you want them to see and visit. 

You also have analytics on the clicks that your bio link generates.

Linktree was released in 2017 and while there are many other bio tools out there, Linktree keeps it free, simple, and practical. 


Type: Mobile Application

Available on both Android and iOS, Autocap turns speech into … well… captions. 

Auto caption generators bring the Instagram user experience closer to a more inclusive digital space. 

Back in 2020, Facebook released a statement that said that videos with captions can boost view time by 12 percent. 

In 2021, videos that use captions get 16% more reach, get 26% more CTA clicks ad get 15% more shares. 

That is why apps like Autocap are just what the internet needed. You talk, they write it down. 

You can edit, change the style, color, and animation of the text.

This social media helper app transcribes up to 5 minutes length of the videos’ audio, the rest of the audio can be added manually. 

It does come with its downside: the Watermark. You can simply get rid of that if you choose the premium plan. Magic, right? 


Brand Mentions

Type: Web Application

brand mentions analytics

We did save the best for last. 

With this social media listening tool, you can squeeze a few of the apps mentioned before in one platform. 

Tracking Instagram hashtags? Check!

Tracking web and social channels mentions without tags? Check!

Tracking sentiment analysis on a certain brand/topic? Check!

Finding related hashtags? Check!

Identifying top Instagram influencers for your niche? Check!

Reporting tools? Check!

We could go on but the list is long.  

BrandMentions allows you to permanently monitor the web and social media for direct mentions of any business, track trending topics and proactively launch your brand into the conversation.

It monitors global coverage which saves time and delivers a quick snapshot of all coverage.

You can choose the free 7-day trial and see for yourself. 


In conclusion, there are numerous applications or web software that are designed to aid your social media marketing plans.  

In this article, we tried to cover our favorite free tools for Instagram when it comes to:

  • Creating aesthetic Instagram feeds
  • Deciding and organizing when it is the best time to post on Instagram
  • Produce relevant Instagram content
  • Ease your creation process 
  • Find suited brand advocates
  • Bring audiences closer to your landing pages
  • Analyze your content marketing results
  • Bring your social media account to the next level

What apps do you use to boost your Instagram success?

Creative Thinker | Content Writer | Sustainability Utopian. Passionate and versatile information scavenger. Funny and witty but also dead serious and determined. Asks a lot of uncomfortable questions.