We've prepared quite a discovery on the topic so be prepared and ready to take action by using the power of media monitoring.

1. Media Monitoring: What Is It
2. Types of Media Monitoring
3. Why Media Monitoring Is Important
4. How Does Media Monitoring Work?
5. What Does a Media Monitor Do?
6. Do You Need Media Monitoring?
7. 7 Reasons to Do Media Monitoring
8. What Should You Monitor
9. How Do You Monitor Media Coverage
10. Who Should Be Using Media Monitoring
11. Types of Media Monitoring Tools
12. 5 Best Media Monitoring Tools
13. Media Monitoring Reporting
14. How Much Does Media Monitoring Cost

Media Monitoring: What Is It?

Media monitoring is a technique of finding out conversations about your brand/business, trends, insights in your industry, or tracking various keywords or conversations and any other topic based on what people are talking about online.

It has 3 dimensions: find out what everybody is talking about everything you want to track, on the world wide web (except private platforms and personal information).

The web is like the ocean: you can't comprehend its true dimension, how much information there is, and its countless number of channels (websites, social accounts, forums, groups, platforms).

Brand monitoring is the way to organize all that data based on what people are saying about your business and apply any filter you want.

Social listening allows you to see what people are saying about your business in real-time. You can spot real conversations, articles, and reviews. You can find unfiltered opinions about your business and turn them into opportunities.

Respond to what people are saying and jump right in to join the conversation. Reach out to them, respond to questions, show them you are a reliable brand.

Take advantage of social listening to build your brand reputation, increase brand awareness and even spy on your competitors.

Types of Media Monitoring

According to the type of media that exists, we can differentiate three types:

1. Digital and social media monitoring means tracking mentions on websites, public forums, blogs, social platforms (such as Facebook, Twitter, Instagram, Youtube). Basically, it tracks everything that happens on digital.

Online media monitoring is more complex; it uses tools, sophisticated algorithms, and the latest technologies to track online mentions. Based on the accuracy of the tool, it will curate thousands of mentions to find the most relevant and useful mentions for you. There are lots of options you can choose to best fit your business.

2. Print media monitoring is the second typology and it includes periodicals, newspapers and magazines. As the name says, everything there is printed. Although print media is declining, there are still 28.5 million papers distributed in 2018 according to Pew Research during weekdays and over 30 million on Sundays. People still consume print media.

There are lots of people who read newspapers and numerous businesses that spend money on print ads. To be more specific, a third of ad spending is traditional. In this business, tracking and monitoring print publications is a challenge and requires professionals and dedicated services for accuracy.

Print monitoring services extract print media mentions that are important for public relations, brand reputation, brand, and business communication.

3. Broadcast monitoring tracks all the mentions that happen "on-air".  You can find what the media says and when it is said. This type of monitoring helps you stay on top of everything that airs on TV and radio.

You can use broadcast monitoring to track any mention of your brand/business/organization or you can work with specialized companies that create media reports detailing all coverage including metrics, trend analysis, and relevant information.

Why Media Monitoring Is Important

It is important because it gives you an honest overview of what your actual clients or potential clients are saying about your brand/products/company based on sentiment analysis.

Sentiment analysis has the power to quickly sort negative from positive mentions, so you can better craft a communication strategy for your brand.

The most important aspect is knowledge of people's opinions. Back in the days, to find out what people thought of your products/brand you'd have to elaborate comprehensive quality research: set up interviews, perform focus groups. It took time and money, plus it was really hard to process and sort all the data and draw conclusions.

Nowadays, media monitoring tools make it easy and professional by collecting all data (from various sources) and getting dashing reports with just a few clicks.

But that's not all, media monitoring has lots of other perks that make it important:

• Find out what your competitors say about you (not only your clients).
• Spy on your competitors (see any marketing and PR campaign they are running, find out what clients say about them, and you have the chance to scoop in and drive them to your company).
• Measure (local, national, international) coverage impact on social media and more.
• Track real-time conversations and offer support to your customers.
• Find niched and relevant influencers for your business using engagement metrics, number of followers, number of social mentions, comments, and more.
• Build brand reputation and avoid reputation management crisis.
• Track viral success.
• Be aware of any industry trends.
• Research new topic ideas and generate new ad campaigns.
• For SEO purposes, build links on websites that mentioned your brand and haven't linked to your website yet.

How Does Media Monitoring Work?

Now that you know what media monitoring is and why is it important, let's find out how it works.

If you choose a tool, it will do most of the job. The process follows the steps below:

1. First, you choose one or more keywords based on what you want to monitor. It can be the name of the brand/company, a focus keyword, a product name, and so on.

For example, if you use BrandMentions, you can add the keyword right from the start.

2. The second step is to set up filters and target the analysis (narrow down the results) based on the language of the mentions, localization, the sources you're interested in.

3. At this moment, the monitoring program/tool is crawling all the sources to gather the data for the tracked keyword based on your selection.

4. The fourth step happens when you start analyzing the results, filter them, choosing your analytics metrics.

5. The last step is creating reports and generating actionable insights that you can share with your organization and make business decisions.

It is important to understand that these steps are a part of an ongoing process for the keywords you're monitoring and will continue to run like this for every new keyword you track.

Social media monitoring, even though part of the process, has a slightly different flow:

• Set up goals and purpose.
• Identify the best sources to track: even though you use certain media to communicate with your audience that doesn't mean they don't talk about you elsewhere.
• Select social listening tools based on your needs.
• Build up a template/dashboard with the most important data and follow a natural flow.
• Keep tracking and listening to what people say about the brand.

What Does a Media Monitor Do?

A person in charge of media monitoring is responsible of establishing your brand's goals and the monitoring strategy, tracking the data, measuring the results, creating reports and communicating them to higher management for future business decisions.

A media monitoring expert/responsible should have online marketing and digital strategy knowledge. A strong background in social media would be a high advantage. Plus some SEO knowledge will help in the process of elaborating more complex analysis and new marketing and content ideas for website growth.

The person in charge should be able to understand how brand monitoring works, and know the brand/company very well to pull out data, generate new marketing and business ideas, and establish future predictions for the company.

A person with great communication skills, outgoing and problem-solving powers will come in handy in online conversations for offering support, resolving negative feedback, and avoiding any bad reputation issues.

Do You Need Media Monitoring?

Monitoring your brand can turn up the light into a dark room. It can make it easier for you to understand what people think about your brand, your products or services, even about your customer support, your team, or anything related.

You get your audience's raw opinion, plus lots of other insights and filtered data.

Media monitoring is like bringing your whole audience to the same table and talk.

Moreover, you need it if you want to find out how visible your brand is on the web or social.

The online presence can be easily identified by using media monitoring platforms and tools. And you can even categorize it by medium or channel.

You will also need media monitoring if you want to outrank your competitors, by spying on their activity, on their audience, and track industry trends to grow your brand's performance online.

Investing in media monitoring is investing in your company's growth.

7 Reasons to Do Media Monitoring

By now, we hope you are convinced about the benefits that media monitoring brings. Yet, if you still want some more reasons to start doing media monitoring, here's what it can help you with:

1. Build a strong brand

Media monitoring helps you understand how people see your brand. Are there a lot of people mentioning it? Do they know that your brand exists? Do they understand what it is about? Do they still want to buy from you? Are they satisfied with what they are buying?

Depending on your answers, it can help you understand if your brand is visible online, easy to use, likable, correctly perceived, or none of the above.

Based on your discoveries, you can spot any misconceptions, miscommunications, lack of knowledge on the audience.

If you don't know your audience, your brand won't communicate the language of the customers. So, you won't be able to connect with them.

They might not be able to understand your brand or have the knowledge. You'd walk different paths.

Media monitoring connects your path to your audience's.

2. Reputation management and crisis management

Brand communication can easily go wrong if you mix up your audience. You can confuse it, it can become a PR crisis and affect your reputation.

But that's not all. Even if you're doing it right, there is always going to be someone unsatisfied with a big mouth online.

Negative reviews can easily rise, especially on social media platforms. Speed is the essence of these platforms.

The tone and what are you communicating really matter. Monitoring platforms can help you find out those that speak badly of your brand using Sentiment Analysis.

Celebrate those who gave you positive reviews, help or give answers to those that gave you negative reviews. Afterward, you can bring the whole conversation into private so you can easily manage them to avoid any fire alarms over your online reputation.

A prompt response shows your customers that you value and care for them.

3. Elevate your brand by collaborating with influencers

Media monitoring can help you discover influencers or key leaders with a high number of followers and engagement rate.

Collaborate with the right influencers, people that fit your brand. They know your business, they have used it, they can be advocates and help you promote it. Relevancy and honesty are great buds nowadays since the internet is full of weak commercials and irrelevant ads.

An example of an accurate influencer campaign is from Gymshark, which collaborates with lots of yoga instructors, gym fitness instructors and more. Kathryn and Kendra known as KKFit are fitness instructors and have promoted Gymshark's training apparel on Instagram numerous times.

4. Make predictions by discovering industry trends

Media monitoring is great for discovering industry trends. If you search for a specific keyword, you can easily get mentions from various sources (even online news and journal websites) on the topic.

You can see who your competitors are, avoid mistakes or learn best practices based on what they did. Finding what they are up to will give you the advantage to be a step ahead of them.

5. Develop improvements and new business/product features

In relation to the previous reason, if you seek trends, you'll be able to develop improvements.

You can find new technologies, new research discoveries, new tools and features, latest developments and more. Knowing all that will, you can plan ahead, make predictions, adapt your brand strategy and online communication.

6. Improve SEO by finding new content ideas

As a content writer, often times we find ourselves out of ideas, not knowing what to write next. Using a tool to track keywords will help you get some topics and generate future blog posts.

Based on the results you get, you'll be able to generate new content ideas.

You can see which topics sparked some interest based on engagement and performance metrics. This way, you'll know what to write to attract your audience.

You'll also improve your SEO and target other keywords to rank for and have relevant content for your audience.

If people love your blog posts, the search engines will love them, too.

That means higher rankings, higher visibility on Google and more customers for your brand.

7. Discover your media (and social) coverage

When people like something online, they react: share, follow, comment. Nonetheless, not all the time they will tag your brand. A brand monitoring tool will collect all those mentions and help you understand how visible your brand is, and when people share their opinions.

Is your online presence high or low? Which social channel has more traction? Does your content reach your audience? Do they get the reaction you've intended?

Answering those questions will give you a clue on your media coverage. If you want to get in more details, go for each individual social media channel and see the number of mentions, engagement rate, sentiment analysis.

What Should You Monitor

The brand name is one of the most monitored terms. If you want to find out everything about a brand, you should first monitor your brand name and variations of it. That applies to the competitors as well, to spy on their brand. Of course, within the "brand name" you can monitor as well taglines, slogans or catchphrases.

Another monitored term can be a product name/category. For a more thorough analysis, a more specific tracking, or for an enterprise with lots of products and mentions, you should monitor your most popular products, or newly launched products to see how well they are perceived. This way you'll be able to make future predictions for particular products.

Monitor personal brands.  For big companies, also monitoring the manager's or the CEO's names is very relevant. It can be handy for anyone that wants to build an online image. You can use it to keep monitoring yourself/your name (if you have a personal brand). Plus, it can help them understand if their image fits the business and see if there's a relevant connection between those two.

You should monitor keywords to find new content ideas and industry trends.

Track hashtags if you're running a digital marketing campaign to see the engagement rates, performance metrics, top influencers, and other data.

How Do You Monitor Media Coverage?

Media coverage refers to all the content issued by a company: blog posts, RSS feeds, video content, podcasts and all digital content created by the brand and everybody that talks about it. It also includes earned media, the publicity you gain from people that talk about your company for free.

Monitoring your media coverage is tracking all those places where your brand is mentioned online. For that you'll need tracking tools.

For example, BrandMentions tracks lots of sources and offers the possibility to personalize your media tracking by choosing your desired platforms.

Analyzing media coverage can help you understand your performance in terms of brand awareness and market presence, plus all the insights we've previously talked about.

Who Should Be Using Media Monitoring?

Media monitoring and analysis should be used by brand managers, PR and marketing experts, journalists, social media specialists, public figures or someone in public administration, personal brands, CEOs, investor relations, influencers, employees, and basically anyone or any marketing agency that wants to track certain brands or keywords.

To get into detail, let's elaborate on some of the most common examples.

• Brand managers that want to track the brand and all related information.
• CEOs and personal brands to be aware of their online image and the influence of that image on the brand itself.
• Influencers, who want to be aware of what people are saying about them, track audience interaction with their projects.
• Media marketing managers and responsibles that want to track certain campaign names and get all the data from all online sources. Plus, it will help them gain insights on what went well or wrong based on people's opinions.
• PR pros for tracking press releases, analyzing media coverage and managing media crises.
• And basically, everyone that works online and wants to get new content ideas, find industry trends, gain a competitive advantage, get industry insights, and more.

Types of Media Monitoring Tools

At the moment, we can speak of three types of media monitoring tools:

• free tools;
• paid tools
• premium tools.

They are categorized this way based on the package they are offering, and the complexity of tools.

Free tools are standard and don't offer lots of possibilities; they don't have a large database or reporting options.

Affordable tools are paid options with more metrics, larger databases, more insights and reporting dashboards available.

Premium media monitoring tools have in addition more complex algorithms and technologies (for example AI), personalized support and consulting services.

5 Best Media Monitoring Tools

1. BrandMentions

is a paid media monitoring tool, available with a basic plan or a premium version, as well.

The tool has lots of features to help you keep up to date, be connected with everything that's said online about the product, get comprehensive sentiment analysis, real-time monitoring, competitive analysis, and more.

In just a few moments, BrandMentions tracks your keywords and collects your data. It is great for brand awareness and measuring the success of your communications and marketing campaigns.

2. Google Alerts

It is a free easy-to-use tool to track brand mentions. Anyone with a Gmail account can use it to receive notifications based on their tracked keywords.

Google Alerts sends you email notifications and it can be used for media monitoring.

In just a few steps you can set up your Google Alerts: sign in to your Gmail account, go to google.com/alerts, search for the term you want to track, select notification frequency and that's it!

3. BuzzSumo

You can use it to generate ideas, create high-performing content, identify popular content and influencers and monitor your performance.

Buzz would refer to the continuous humming or murmuring sound, made by or similar to that made by an insect. Sumo is the Japanese form of heavyweight wrestling, the one with funny outfits in which a wrestler wins about by forcing his opponent outside a marked circle or by making him touch the ground with any part of his body except the soles of his feet. Therefore, should sum up both "noise" monitoring + getting rid of competitors.

4. Hootsuite 

It is an all-in-one social media management tool. You have all your social media channels in one place, allowing you to manage them more efficiently and get all the insights you'll need for future improvement. The tool makes it easy to schedule, curate content, monitor, analyze analytics, manage your team members and protect your brand setting security alerts.

The analytics metrics and features allow you to find fresh insights with the largest selection of social analytics integrations and apps anywhere, including Brandwatch, KAWO for WeChat and Weibo, Talkwalker, and Unmetric.

5. Sprout Social

It is a social media management software. You can use it if you want to understand your social media performance, manage your social media channels more effectively, respond to messages and prepare social reports.

Media Monitoring Reporting

Reporting is a very important feature. The tools offering great insights, categorized data and user-friendly graphs are highly desirable. Reporting can help you gain valuable and actionable insights.

Plus, it can help you see if all your PR efforts and digital strategies worked.

That's why we use tools and platforms, to get data and see analysis reports so that you can make business decisions and understand how the brand is perceived online.

There are some things you should be aware of when choosing a monitoring tool: multiple sources to choose from, user-friendly dashboard, personalization and filtering options, customized reports, plus other features you might need.

Media monitoring reporting is the essence of all the hard work performed by the tool after collecting mentions. You need to cherish it.

How Much Does Media Monitoring Cost?

As previously mentioned, there are lots of options in terms of costs. You can use free monitoring tools with limited features and reporting options, or free trials, like BrandMentions.

You can find tools that are under $50, that are great for small businesses or startups to monitor a single brand and optimize the social profiles.

There are also more complex tools, with numerous features, tracked keywords, resources and large storage for collected mentions that can reach up to $500 for enterprises.

Based on your needs and budget, you can find the best option for you. There are lots of options, features and tools you can choose from.

The post Media Monitoring Guide for 2026 – Best Practices, Tools, Examples & More appeared first on BrandMentions Blog.

Often time, evaluating and keeping track of your results is turning to be one of the most important steps in the process of running a business. Not setting KPIs is like driving with your eyes closed. So, here's what you should know about this topic:

1. What Is a Digital Marketing KPI?
2. Top 23 Digital Marketing KPIs Any Marketer Should Track
3. What NOT to Track
4. How Do You Measure Digital Marketing Performance?
5. Tools to Track KPIs for Digital Marketing

There are some things we need to consider; we can’t go blindfolded, without knowing where your business is heading. Deciding which KPIs are effective and relevant to your company and the way you set them up will help you get the performance you’re aiming for.

What Is a Digital Marketing KPI?

Analytics data, financial and indicators, SMART goals are compressed in the complex term of digital marketing key performance indicators (KPIs).

Put it simply, the digital marketing KPIs are the goals we set to measure the progress of your business in a time-frame. You get to find your starting point and then track the performance of your business through the KPIs before they are actually due.

It is highly important to establish the time and set quantifiable KPIs to be aware of what you need to achieve and how much time you have left.

Top 23 Digital Marketing KPIs Any Marketer Should Track

Lots of marketers rely on marketing KPIs to make business decisions and assess the evolution of the company. To have a complete overview of the KPIs you should follow, it would be highly beneficial to keep all the information in one place.

Let’s dig in and talk about the most important digital marketing KPIs:

1. Social Engagement Rate

It shows you how many people who see your social posts interact with your page by liking, commenting, sharing your content. Most of the social platforms offer this metric, so you don’t have to scoop too much to find it. It is helpful to know the engagement rate because it will help you find out what type of social content your audience likes, so you keep feeding them valuable information.

According to Aamplify, the engagement rate can be calculated through a simple formula:

Sum likes, comments and shares, divide them to the total number of fans and multiply the result by 100 to get the percentage number.

2. Social Media Traffic

It is the volume of people that come to your website from social channels (social network - referral traffic). You can track this metric to find out which social platform is more efficient and find out whether it’s related to a specific period or a particular social media campaign you’re promoting.

3. Social Media ROI

Measuring the return on investment on social media can be overwhelming. We understand that. If your brand depends on social media strategy (such as brand awareness, revenue, customer satisfaction, and similar) you need to find out how much revenue you get after all the resources, time, and money you’ve invested. The formula is simple, but gathering all the information will require more in-depth research:

Revenue / investment (ad budget, people hours, salary, etc.) X 100 = social media ROI (%)

4. Web vs. Social Mentions

They are two brand monitoring metrics. When people say something about your brand on any platform or site without a direct tag or link, you get a mention. That, my friend, is valuable because those are honest opinions, insights, information you could use for future brand strategies.

5. Linked vs. Unlinked Mentions

Finding out how many linked and unlinked mentions you have will help you understand how well the audience knows your brand. Plus, you can build a campaign for contacting people and bringing brand awareness.

6. Sentiment Analysis

It is a complex KPI that classifies emotions (positive, negative, and neutral) for each brand mentions. For example, you can find out if the audience had a positive or negative experience regarding your brand and it will help you manage your brand reputation.

7. Top Influencers

They are experts that mention your brand. You can find out what type of influencers talk about your brand, what they say, and many more insights. It is highly beneficial for a brand to be mentioned (for free!! nonetheless) by influencers because those mentions are honest, unbiased, and the message is received by a big audience. There are tools that can help you find out Top influencers, such as BrandMentions.

8. Returning vs. New Visitors (Loyalty Rate)

They are KPIs on website traffic. The loyalty rate can give you information regarding how relevant the information on your site is for your audience. If they like what they see, they’ll return, and you should keep them engaged because returning visitors often have lower bounce rates, higher avg. session duration and pages per session. That means more quality traffic. A returning visitor is sometimes better that 5 new visitors. You can use a free WordPress plugin to watch visitor recording of returning visitors. 

9. Bounce Rate

It represents the percentage of visitors that enter your site and then leave rather than continue to visit other pages. If you have a high bounce rate that means they don’t find what they are looking for. It might be a problem regarding what they are searching for and what you are offering. Check your content and evaluate your website for technical issues as well.

10. Product Performance

It shows you which products are most effective. In Google Analytics you can easily find them. Go to Conversions » Ecommerce » Product Performance and here you have it.

11. Click-Through Rate

CTR shows the percentage of people that view your page, email, or advertisement and click on the link to enter your site. On Google Search Console you can see the CTR for people that search on Google and then click on the search results to get on your site. One of the most effective ways to aggressively boost organic CTR is by optimizing your content to land inside the Google Answer Box, which places your brand at the very top of search results.

12. Customer Lifetime Value

CLV is the total worth to a business of a customer over the whole period of their relationship. For any growing company that is an important KPI that will determine the performance of the business. You can make predictions and see how much you’ll spend in the future for keeping those customers.

13. Monthly New Leads

It is the number of prospects collected by the business on a monthly basis. It is important to generate quality leads because at least one of them will become a paying customer. The process of acquiring leads means time and money, so they should be valuable.

Qualified leads per month is a prospect created by the marketing department and “accepted” by the sales team.

15. Conversion Rate

It is another social media KPI you should be following. A conversion rate is the percentage of consumers who take the action you want them to take. To find out your monthly social conversion rate, you need to check your goals in analytics. For example, one goal could be the number of subscribers on site, and you’ll have to divide the total of subscribers to the total number of visitors on the blog, to see the conversion rate for that goal. You can track multiple conversations rates.

16. Cost per Lead

CPL is a pricing model used in an ad campaign, for example, where the advertiser pays for a specific action made by the visitor (sign up form, call, etc.) to convert them into a lead.

17. Cost per Conversion

CPC is paid search KPI and it shows you how much it costs to obtain a customer. Depending on the goal set on your ad campaign, a conversion could be a purchase made, signing up for something, or watching a video, make a contact call and so on.

18. Cost per Acquisition (CPA)

You can use it to measure the aggregate cost to acquire one paying customer on a campaign or channel level.

19. Inbound Links and Referring Domains

They are two SEO KPIs that show you how strong your website is and how many domains are pointing to your site. For a natural link profile, a website should have an appropriate number of links compared to the referring domains, otherwise it will look artificial.

For example, if you have 2 mil links from 320 referring domains that means the link-building scheme was manufactured, and that’s not natural. It is shady.

20. Search Visibility

It is a metric that shows the overall rankings of your whole website. The metric is calculated by taking into consideration all your ranking keywords and the evolution of that score, shows if your ranking improved or decreased based on something you didn’t do, on a Google update, on a bad technical SEO functionality, website design or something else in particular. In this process, working with a web design company can help optimize site structure, performance, and user experience, positively influencing your rankings and supporting long-term SEO growth.

21. Natural Links vs. Unnatural Links

By comparing natural vs. unnatural links you can see if your website is at potential risk of being penalized by Google. If you have a high number of unnatural links you will be penalized in case you haven’t been already. A natural proportion would be to have at least 30% unnatural links, although that is a high percentage.

22. Organic Traffic

It is represented by those visitors that enter your website naturally from performing searches on search engines. This is the most desired type of traffic any business would want because that means you have high ranking pages and people liked what they found on the search results when they saw your post. When they enter your website, that’s another story. The other metrics you’ve discussed on website traffic should be tracked from this point. Keep them hooked.

23. Top Ranking Keywords

If you have a high number of ranking keywords, that means you have a strong and authoritative website. Use tools to track all the important targeted keywords and develop your digital marketing agency based on those findings.

Of course, there are some other metrics you'd need to measure, yet, there are the most important ones. You need to know that generally, digital marketing KPIs fall in one of these main categories:

• Social Media: engagement rate, traffic from social media, conversion rate, Social Media Return on Investment (ROI).
• Brand Monitoring: number of mentions (web vs. social mentions), linked vs. unlinked mentions, positive vs. negative sentiment analysis, top influencers & top websites mentions.
• Website traffic: organic traffic, returning site visitors vs. new visitors, average time on a page, bounce rate, traffic type for your pages, product performance, click-through rate (CTR), e-commerce overview to keep track of the Average Order Value (AOV), customer lifetime value (CLV).
• Lead generation: monthly new leads/prospects, qualified leads per month, cost per lead, customer retention rate.
• Paid advertising: conversion rate, cost per conversion, cost per acquisition, CTR on PPC campaigns.
• Content marketing & SEO optimization: inbound links and referring domains to a website, search visibility, natural links vs. unnatural links, dofollow vs. nofollow links pointing to a domain, volume of keywords ranking in top positions.

What NOT to Track

The KPIs that you shouldn’t track are those that don’t matter, called vanity metrics. These metrics don’t bring value to any marketer’s strategy (talking of which, here are some cool ecommerce marketing strategies to check out for 2026). It doesn’t help your business to grow or achieve the goals you’ve set. You can keep track of them if you want to, but they are not important.

It is important to stick to action-based metrics, long-term marketing metrics, and KPIs, otherwise, you’re wasting your time. And in this case, time is money, so you’ll lose money, too.

Vanity metrics carry some sort of value, but they don’t give you some much stand-alone information. You can use it and create connections with other metrics if you’d like.

Here are some marketing metrics and KIPs you should not track religiously, but rather keep an eye on, just to be aware:

• Pageviews
• Visits
• Page authority
• Google Page Rank: even though Google uses this metric in their algorithms, for webmasters and marketers it has become a vanity metric; it’s just a number basically.

Looking at some numbers won’t give you any hints of what you need to do to increase or decrease them, depending on the case.

How Do You Measure Digital Marketing Performance?

You should measure your digital marketing performance by tracking goals that are important to your business and mean something, not just some numbers that don’t tell you anything, which are vague and not connected with the business’s goals. Here you can check out some interesting eCommerce KPIs that can be useful.

Don’t scratch the surface with some numbers and then wonder why your business isn’t working.

Look in-depth for more meaningful data, make connections between the metrics, and see how they interact, don’t just look at the surface-level web analytics data.

Plan, design, use tools to track performance, test, analyze the results, draw conclusions and restart the process. If you’re starting something new, try A/B testing, trial and error.

Tools to Track KPIs for Digital Marketing

There is a tool for everything. It is important to make smart decisions and be careful when we choose a marketing tool. Trial first, and see what data you can pull and if it’s reporting well, then decide.
Here’s what you could use to track the KPIs mentioned above and many others related:

• Sprout Social is a social media management software that can be best used for side-by-side comparisons of social media channels vs. competitors.
• Hootsuite is a social media management tool for all your social media channels in one place, allowing you to manage them more efficiently and get all the insights you'll need for future improvement.
• BrandMentions is a social listening and brand monitoring tool where you could track mentions, hashtags, sentiment analysis, top influencers, and compare your results with your competitions.
• StatCounter is a web analytics tool that helps you track, analyse and understand your visitors.
• Google Analytics is a web analytics tool where you can track all the information about traffic and goals for your website.
• HubSpot has a lot of integrated software tools, such as CRM platform and form builder which are professional lead generation tools.
• Pardot is a well-known lead generation tool that helps you manage and qualify sales leads.
• SpyFu is a PPC tool that shows all the places your competitors’ ads were displayed and finds the most profitable keywords from them based on their advertising history.
• KeywordSpy is a PPC keyword research tool that shows your competitors' most profitable ads and keywords.
• cognitiveSEO is an all-in-one SEO tool that can help you analyze your profile link, keyword ranking, spot any unnatural patterns, find linking opportunities, fix technical issues, and make your website perform better and faster.
• Google Search Console is a service where webmasters can check indexing status and optimize visibility of their websites.

You need to see what’s good for your business. In the process of planning, tracking, and evaluating the results for your digital marketing KPIs, you’ll have to perform tests and find out what metrics you need to track and what metrics you should not.

Focus on the KPIs that drive actions and results, lead towards the goals you’ve set, help you transform your business. You’ll have error and trial on the way because only by testing you’ll see exactly what's fit for you. Use lead generation tools and digital marketing apps to help you out.

Seek for new technologies and tools and get inspiration from experts to see guidance.

The post The Digital Marketing KPIs You Should Be Looking at in 2026 appeared first on BrandMentions Blog.

Finding Instagram Influencers that are relevant for your niche can boost brand awareness, conversions, attract a higher audience and more. So, follow the strategies below to find Instagram influencers for free for your brand and bring in great ROI:

1. Check Most Popular Posts for Specific Hashtags
2. Look at Your Brand's Followers
3. Monitor Brand Mentions to Find Top Fans
4. Search Instagram Influencers on the Explore Page
5. Check the List of Top 1000 Instagram Influencers
6. Use Dedicated Tools and Platforms
7. Conduct a Search on Google

Influencers' authority, knowledge and connection with the audience are strong performance indicators, which makes them highly valuable for inbound marketing and social media marketing, in particular. So, let's see how to find the most representative influencers for you!

1. Check Most Popular Posts for Specific Hashtags

One of the easiest and effortless ways to find influencers on Instagram is to use the power of hashtags. Hashtags collect together posts and stories so you can easily find inspiration and content.

To get some inspiration of which hashtags to look for, think of your industry and your niche and search for trending hashtags. For example, you can search on websites that collect popular hashtags, such as All-hashtag.com.

Instagram accounts that have a large number of followers and lots of engagement (likes and comments) are categorized as top posts.

So, whenever you search for certain hashtags, first you get to see Top posts. Most of the time, here you can find brands of influencers.

By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. That content is updated frequently. So, keep on eye on that section.

Scroll on an influencer's profile to find out which other brands collaborated with them, the engagement rates and see if they are a good image for your brand. Send a private message, start social networking and clearly state what is your proposal.

Make sure to ask for an email to share sensitive information regarding your collaboration. Don't send all the details on Instagram.

An email is a more powerful contact that you can use in other marketing projects and PR campaigns. You'll never know what opportunities arise.

If you want to make the most of this tactic, make sure to search for those hashtags when people post the most on Instagram.

2. Look at Your Brand's Followers

We can certainly say that people who follow your brand have an interest in it. At some point, they liked something about the brand.

Getting followers means a lot of work, so you should value each one of them.

It means you did something good and you should take advantage of this situation. Look on the list of people who followed you and find Instagram influencers. Browse each influencer's profile, see the type of shared content, how often they post, engagement rates, how they communicate (the used language) with the audience through comments. Is it offensive or is it safe?

Another important aspect is the number of followers they have. Instagram influencers are categorized by the number of followers:

• Mega-influencers – social celebrities that have more than 1 million followers.
• Macro-influencers – influencers with between 100,000 and 1 million followers.
• Micro-influencers - someone who has between 1,000 and 100,000 followers.
• Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow market.

Then make a list with all the data you collected and start to contact them.

3. Monitor Brand Mentions to Find Top Fans

There are dedicated tools (free and paid) you can use to find top people and fans that mentioned your brand on Instagram. The cool thing about these tools is that you can also find non-tagged posts with your brand, using only text, since these are really hard to find.

BrandMentions is a tool that shows the influencers of any brand on Instagram, as well on Facebook, Twitter, YouTube or Reddit.

The Top Fans mentions section is a great feature of the tool where you can find a list of people categorized by the number of followers and mentions.

It can be a great starting point for direct communication with the people that mentioned the brand and great connections. Plus, they've already made the first step by mentioning you or hashtags, keywords you are interested in. Half of the job is already done.

4. Search Instagram Influencers on the Explore Page

Another easy and free way to find Instagram influencers is to look on the Explore page on the app.

The Explore page is where people go when they want to see photos and videos related to their interests from accounts they may not already follow.

The Explore page, as the name says, helps you and everyone finds similar accounts you could collaborate with, influencers or new brands and businesses as well.

Based on the likes and viewed pages, Instagram uses an algorithm to show on Explore content that might interest you. Each person sees a different version of this page on their device.

If you scroll on this page and see accounts that are a good fit for your brand, add the details of their account on your list for your Instagram influencer marketing campaigns or social selling projects.

5. Check the List of Top 1000 Instagram Influencers

For each country, there are websites that collect and list top Instagram Influencers for the whole country, plus lots of other influencer lists based on various industries and topics.

Let's take, for example, StarNgage - an influencer marketing platform that enables brands to analyze, customize, measure, and offer a variety of tools. Here you can find a filter that you can apply to lots of countries and see top Instagram accounts on topics such as art, cooking, design, pets and animals, education, game health, and many others.

Below you can see an example for the US overall.

You can find lots of other similar websites maybe with other categories, more niched if you want.

6. Use Dedicated Tools and Platforms

Speaking of search tools and platforms, there are companies that will do the work for you. Search, filter, measure, and give you the final list, maybe even launch the influencer marketing campaign. You just give them the details and they will do the rest.

Or, if you want to do it yourself, you can use platforms and websites to search Influencers accounts where they are listed, with curated and updated content.

BrandMentions is a complex tool that shows you lots of data and metrics about your brand, besides Influencers data. Here you can get the full list of Instagram influencers that matter for you.

Heepsy is an influencer marketing platform where you can connect with all sort of influencers. You need to create an account with a subscription and find Instagram influencers by location, category, or number of followers.

The variety of filters allow you to find rally niched and relevant influencers you can work with. Their database contains over 7 million influencers with 5K followers or more (without fake followers or fake data). This platform has 90% coverage of influencers within this range.

Be precise and discover creators with a specific engagement rate, audience quality score, type of audience, and many others.

Shout is another example of a platform where you can find influencers. As it is promoted, the influencer search engine has a large database you can search on. Make an account as a brand or marketing agency search through the influencers' profile those who would fit best to scale your influencer marketing.

Klear is another discovery tool on the market to identify influencers by lots of factors. Advanced filters allow you to get really niched, relevant and find the best fitted influencers based on audience demographics, followers count, niche topics and more.

7. Conduct a Search on Google

Search engines are getting smarter and smarter these days and they can offer a few directions and show you how to find Instagram influencers. Simply search top Instagram influencer in the country you want or specify the niche and look through the search results. There are lots of websites that collect influencers or databases that offer lists.

Google is a good starting point to find potential influencer relationships. Explore every possible option you might find. You never know where opportunities arise.

When searching for influencers, make sure to set up the goals, build a spreadsheet and start adding the influencers' profile with all the necessary data for your social media marketing campaign. Filter the winners and keep the ones that didn't make it this time. Maybe there will be future campaigns that will be more fitted for them. Add a tag for those that you should not contact, and those that might want to collaborate further on.

Keep an eye on social media trends and conversion rates. Perform social media management and look for Instagram influencers with authentic engagement (no fake followers and posts with a low number of comments). Don't be afraid to ask for more information from the influencers that are a good fit for your brand. If they are genuine, they'll give you some data and metrics from Instagram analytics tool.

Keep scrolling and keep going!

The post 7 Effortless Ways to Find Instagram Influencers in Your Niche appeared first on BrandMentions Blog.

Google Alerts is super easy to set up. Let's dive into how you can start receiving real-time notifications about everything that matters to you, whether it’s new mentions of your company, search results, or trending news.

1. How to Set up Google Alerts
2. How Google Alerts Helps 
3. Advanced Google Alerts Tips & Tricks
4. Effective Google Alerts Alternative: Brand Mentions 
5. Maximizing the Potential of Google Alerts

What Is Google Alerts, and Why Should You Care?

Google Alerts is a free, simple tool that sends you notifications whenever specific search queries or phrases appear online. Whether you’re a social media manager, digital marketer, or a reputation manager, these alerts help you stay updated on key conversations and mentions that involve your brand, products, competitors, or industry.

But why limit yourself to just brand mentions? Google Alerts can track much more, including social media, blog posts, and even artificial intelligence topics. From tracking your competitors to search researching for content ideas, it’s a versatile tool that you can set up quickly and easily.

Ready to learn the ropes? Here’s how to start setting Google Alerts.

1. How to Set up Google Alerts

Setting up Google Alerts is a walk in the park. You’ll be tracking mentions before your next coffee break. Here’s how to do it:

Step 1: Log into Google

Make sure you’re logged into your Google account (Gmail works perfectly). This account will be the destination for your alert emails. You can even opt to get your alerts through an RSS feed if you’re feeling old school.

Step 2: Go to Google Alerts

Visit google.com/alerts to start setting Google Alerts.

Step 3: Enter Your Desired Search Term

In the search bar, enter the keyword, company name, or topic you want to track. For example, if you're a content marketer, you might set alerts for terms like "SEO tools," "content marketing trends," or your competitors' company names. Be creative here—Google Alerts works for everything from tiếng việt to artificial intelligence to search results from blogs and Google News.

Step 4: Customize Your Alerts

Next, hit the "Show options" button. Google lets you customize your alerts with a variety of settings:

• Frequency: Do you want updates as they happen, daily, or weekly?
• Sources: News, blogs, videos, or web?
• Language & Region: Stick to specific locales and languages. (Google News is great for geo-targeted mentions!)
• Volume: You can either get “all results” or just the best.

Step 5: Create Your Alert

Happy with your settings? Hit the "Create Alert" button, and you're set. Google Alerts will begin crawling the web for the search term you selected. Plus, you can always tweak these settings by clicking the ⚙ settings icon.

Step 6: Wait for Alerts to Roll In

Sit back and relax! Google will now deliver mentions right to your inbox. These alert emails will help you keep tabs on emerging trends in your industry, keep an eye on competitors, and never miss a mention of your brand online. Every time you get an alerts click, you’ll be one step ahead of the game. Be sure to regularly check these alerts clicks to ensure you're not missing anything important.

After you create your alerts, you’ll see them in a list, where you can review, edit and delete them. You can create lots of other alerts and see all of them here.

Preview the list of mentions that match your options directly in your account. Based on how often you opted to receive notifications, Google will send you a list of mentions on your Gmail account.

2. How Google Alerts Helps 

Google Alerts is more than just a notification tool—it’s a powerful ally in your marketing strategy.

Here’s how it can help you:

• Stay Updated on Industry Trends: Google Alerts helps you stay ahead by tracking the latest trends in your niche or industry. Set up alerts for Google Trends to get instant updates on trending topics, perfect for real-time search researching.
• Monitor Your Brand’s Reputation: Get real-time feedback about what people are saying about your brand. Whether it's positive or not, you'll have the heads-up to respond promptly to mentions by receiving alerts.
• Competitor Spying (Yes, It’s Legal!): Keep tabs on your competitors by setting alerts on their brand names, products, and even key players in their team.
• New Blog Post Ideas: Alerts help you generate fresh content ideas by tracking emerging trends and hot topics in your field. It’s also an easy way to monitor google searches relevant to your niche.
• Discover Link-Building Opportunities: Google Alerts can help uncover where your competitors are getting backlinks, giving you insights into potential link-building strategies.

With a few simple tweaks, Google Alerts can also help you monitor academic sources by tracking Google Scholar results. Need to stay updated with the latest in research? Setting up alerts for Google Scholar is one of the smartest moves to keep tabs on academic conversations that matter to your brand.

3. Advanced Google Alerts Tips & Tricks

You’ve mastered the basics. Now, let’s dive into some tips and tricks to take your Google Alerts game to the next level.

Use Advanced Search Operators

Google Alerts responds well to advanced search operators, making it a powerful research tool.

• Quotation Marks (""): Use quotes around a keyword to get exact matches. For instance, searching for "social media tips" will only return results where this exact phrase appears in google searches. Using quotation marks ensures precision in your results.
• Minus Sign (-): Want to exclude a specific term? Add a minus sign before the word. Example: “SEO tools -free” will filter out all free tools.
• Site: This one’s a gem. If you want to get alerts from a specific site, use the site operator. For example: “site.com Google Trends.”

Set Alerts for Multiple Languages

Tracking global mentions? Google Alerts has you covered. Simply adjust your language settings during setup to catch search results in various languages.

Combine Google Alerts with RSS Feeds

For those managing multiple clients or brands, combining Google Alerts with an RSS feed can streamline your monitoring process. This way, you can view alerts from various brands in one place—no overflowing inbox required!

Plus, don’t forget that you can export your alerts into Google Docs for easy sharing and reporting.

4. Effective Google Alerts Alternative: Brand Mentions 

While Google Alerts is a great start, it’s far from perfect. For many marketers, the limitations of Google Alerts become apparent once your business or brand grows. That’s where BrandMentions swoops in as a far more robust, feature-packed alternative.

Why is BrandMentions better? Let’s count the ways:

1. Comprehensive Real-Time Monitoring

Google Alerts can lag behind, sometimes failing to catch timely mentions or only sending alerts after a significant delay. BrandMentions, on the other hand, offers real-time alerts, ensuring you're the first to know whenever your brand or keyword is mentioned online. Whether it’s on blogs, news sites, or even social media, BrandMentions grabs it all quickly and easily.

2. Advanced Sentiment Analysis

Google Alerts will notify you about a mention, but it won’t tell you whether it’s a glowing review or a scathing critique. BrandMentions includes sentiment analysis, giving you deeper insights into how your brand is being perceived. This feature helps you understand the emotions behind mentions—critical for protecting and improving your brand’s reputation.

3. More Accurate and Extensive Data

Google Alerts often misses mentions or provides results that aren't always relevant. BrandMentions has a much larger database and a broader range of sources, ensuring that you receive more accurate and relevant mentions. Whether it’s monitoring niche communities, high-traffic media outlets, or blogs, BrandMentions leaves no stone unturned.

4. Better Customization with Keyword Filters

BrandMentions allows you to fine-tune your keyword searches. You can include or exclude specific words, helping you filter out irrelevant content. Plus, the platform offers more precise search operators, meaning you can home in on exactly what you want to track—no more wading through pages of unnecessary data.

5. Track Competitors Like a Pro

Unlike Google Alerts, BrandMentions lets you track not only your own brand but also your competitors, and even influencers in your industry. It allows you to spy on competitors’ mentions, strategies, and their own keyword performance, helping you spot weaknesses and capitalize on gaps in their strategy.

6. Historical Data Access

Need to analyze past trends or mentions? While Google Alerts only works moving forward, BrandMentions gives you access to up to ten years of historical data, allowing you to track patterns and changes in your online reputation over time.

7. Sentiment Tracking for Specific Campaigns

Launching a new product or marketing campaign? With BrandMentions, you can track the sentiment of mentions specifically related to that product or campaign. You’ll know right away if your launch is being celebrated—or if you need to do some damage control.

8. Easy Integration with Your Workflow

BrandMentions integrates with a variety of tools, making it simple to fit into your existing marketing stack. From exporting reports to integrating with Google Docs or setting up an RSS feed, you can seamlessly use BrandMentions without disrupting your workflow.

BrandMentions simply gives you better, faster, and more accurate insights than Google Alerts, making it the perfect tool for serious marketers who want to stay on top of their game.

It’s not just about receiving alerts—it’s about gaining actionable insights that drive real results.

5. Maximizing the Potential of Google Alerts

Google Alerts can be your secret weapon, but like any tool, its effectiveness depends on how you use it. Let’s explore a few creative ways to get more out of your alerts:

Track Industry Keywords

Beyond monitoring brand mentions, you can track broader industry keywords to stay on top of trending conversations. If you're in digital marketing, set alerts for terms like "content marketing strategies" or "SEO updates" to catch the latest insights before your competitors do. This is especially handy for search researching or discovering fresh blog post topics.

Monitor Niche Communities

Google Alerts also covers forums and niche websites. This is great if your audience frequents places like Reddit, niche blogs, or forums related to your industry. Whether you're following social media discussions or obscure industry debates, setting up alerts for those specific search queries can open doors to community-driven content ideas.

Conclusion

While Google Alerts is a great starting point for simple keyword tracking, it’s not always enough for today’s fast-paced, data-driven world. As your business grows, so does the complexity of managing your online reputation, competitors, and emerging trends. That’s where BrandMentions comes in as the ultimate alternative.

Unlike Google Alerts, BrandMentions doesn’t just send you alerts—it provides a comprehensive suite of tools that allow you to dig deeper.

With real-time monitoring, sentiment analysis, and the ability to track mentions from social media to obscure blogs, BrandMentions ensures you never miss a beat. You get more accurate, relevant data that helps you make smarter decisions. Plus, with advanced features like historical data, competitor tracking, and customizable keyword filters, you can analyze not just what’s happening now, but how emerging trends are evolving over time. Using support from a marketing analytics agency can help you better organize and interpret the data collected through these alerts, making it easier to identify patterns, monitor competitors, and refine your overall marketing approach.

For marketers looking to optimize their receiving alerts, BrandMentions offers more than simple notifications. By providing tips and tricks to fine-tune your alerts, it ensures you capture the most valuable data—no more irrelevant mentions clogging your inbox.

If you're serious about monitoring your brand’s online presence, BrandMentions goes far beyond Google Alerts, offering the precision, depth, and speed that today’s marketers need to stay ahead.

The post How to Set up Google Alerts – The Step by Step Guide appeared first on BrandMentions Blog.

For social media managers, digital marketers, and brand strategists, cultivating a personal brand can be the key to standing out in a crowded digital world. Let’s dive into these seven actionable tips that will help you tell your story and enhance your online presence.

1. What Is Personal Branding?

2. Why Is Personal Branding Important?

3. How to Improve Your Personal Brand

4. Top Personal Branding Tips

4.1 Be visible and easy to reach
4.2 Make yourself approachable through networking
4.3 Set up your value proposition
4.4 Show the real you online
4.5 Maintain a database of contacts and create friends in the industry
4.6 Keep up with the trends and always learn & evolve
4.7 Make the audience a part of your journey

We’ve seen it in the movies and maybe even in real life: having an important name or being an influential person in a specific niche can bring you countless benefits—gratuities, opportunities, invitations to exclusive events, and lots of other perks.

But personal branding isn’t reserved just for influencers. Everyone can build their personal brand. Whether you’re a business owner, brand manager, content marketer, community manager, social media specialist, or someone who wants to have a visible CV or create a content strategy, you can—and should—build a personal brand.

Personal branding is connected with influencer marketing and allows individuals to differentiate yourself and stand out in a competitive market. Let’s get started by diving deeper into this topic.

What Is Personal Branding?

Personal branding is not about fame or amassing a fake audience, but rather, it’s about something that makes you unique—what sets you apart from others.

Personal branding is a way to make you stand out comparing to others.

At its core, personal branding is a strategy to make you stand out. It can be defined by the value of recognition. Most people with a strong personal branding strategy are easily identifiable by others because of their experiences, the way they promote themselves, or the impact they’ve had in their industry.

If you Google your name, what comes up in the search results?

If the answer is "nothing", most probably you have to invest some time and effort into building your personal brand, because your name hasn't left an online footprint.

Many people struggle to find what differentiates them from the crowd and don’t know the steps to build their brand. Developing a personal brand, however, can significantly boost your career or business. Online, people are more likely to trust an individual over a corporate brand.

To begin, you need a personal branding kit, a marketing plan, or even a personal brand strategy. Before you jump in, though, you’ll need two essential things:

1. Skills: People should remember you for something you’re good at.
2. Communication: Be self-aware of how you communicate with your targeted audience and how your personality shines through in those interactions.

Why Is Personal Branding Important?

Personal branding is important because it's connected to the process of building an online reputation. When people start recognizing you, you can make a stronger impact and build meaningful relationships that will advance your career.

A personal brand carries authority. People will recognize your expertise because it’s attached to your name and personality—both professional and personal.

In the past, your experience talked through your name. When you have a strong personal brand it speaks for itself.

But with a solid personal brand, your name speaks for itself. However, you must attract positive experiences and avoid getting involved in negative or shady activities that could tarnish your reputation.

When deciding to build your personal brand, define the area of expertise you want to be recognized for—something that accurately reflects your skills and personality. For inspiration, check out personal brand examples and success stories of individuals who have built strong personal brands. They’re great case studies to learn from.

Personal Brand Examples 

When you hear the name Mark Zuckerberg, what comes to mind? Is it Facebook, privacy issues, or maybe something else? The fact that you thought of something related to Mark proves how strong his personal branding is.

To put the question into a more hilarious perspective: When you hear about "The Bing Bang Theory" TV series what do you think? Is it science, is it Penny or Sheldon Cooper or something else? If you thought of any characters, then personal branding is the reason. Even on movies or TV series, being able to create personal branding for such a strong fictional character by the fans and the production is remarkable.

Another excellent example of successful personal branding is Jay Baer, founder of Convince & Convert. He’s known for his books, public speaking, and his unique, colorful suits, all part of his visual branding. When invited to events, the organizing team even gets to pick which suit he’ll wear. This playful approach is just one of many strategies for success.

The interesting thing about his strategy is the option to contribute and be a part of his story. When he's invited to an event, the organizing team gets the opportunity to choose the suit he'll be wearing.

How to Improve Your Personal Brand

To be able to improve your personal branding you'll need to embrace networking and have an affinity for always meeting new people and sharing ideas.

Networking is an essential part of career advice because it can open doors to numerous opportunities. Studies show that 85% of jobs are filled through networking.

Studies show that 85 percent of all jobs are filled through networking. Participating in event networking will also boost your career growth.

Collaborating with other publications, writing guest posts, and participating in podcasts or interviews are just a few ways to improve your brand’s visibility. Each interaction builds credibility and expands your audience.

Improving your personal brand comes along with the attention you give to your audience, beside the information you feed them with.

You should also quantify your accomplishments. Highlight the number of business collaborations, books written, deals closed, or any relevant metrics that demonstrate your expertise. Clear data will help differentiate yourself from the competition and build trust.

Another good option is to quantify your accomplishments by the number of people helped, business collaborations, written books, closed deals, or any other way to give accurate numbers of what you did.

Additionally, follow corporate brands and personal brands within your niche to identify strategies for success. These examples can serve as a guide for improving your own branding approach. As your career evolves, strategic rebranding can further align your public image with your current expertise and goals, helping you stay relevant and competitive in a changing market.

Top Personal Branding Tips

Not everything you find only is helpful and has actionable information. We've tested and followed best practices to offer you trustworthy and actionable personal branding tips.

1. Be Visible and Easy to Reach

One of the most obvious and indispensable tips for building your brand is to be visible and reachable.

Your personal brand should follow you everywhere you go.

First and foremost, branding yourself means being easy to find. You want to be where your targeted audience is. Whether you’re active on a social media platform or writing a blog post, having a visible, approachable presence is essential.

Start by optimizing your public social media profiles - like LinkedIn profile - and setting up a personal website that accurately reflects your expertise and personality. Be consistent with your social media marketing and ensure you're easily contactable. This could mean simplifying your posting schedule, or perhaps setting up a regular time to interact with your audience. Be present there and post on social media constantly. Make it possible for your followers to contact you and interact with them. Ask questions to them and make them a part of your brand.

The more visible you are, the stronger your personal brand will be.

For professionals working on their personal branding strategy, it’s vital to showcase your core values and telling your story in a way that demonstrates your unique skills and builds trust. Consistency across platforms is key—ensure that your online presence is cohesive and supports your brand strategy.

2. Make yourself approachable through networking

Networking is the cornerstone of building your personal brand. Connecting with peers and influencers can significantly boost your credibility. Whether you’re engaging on Twitter, LinkedIn, or attending webinars, the goal is to make real, meaningful connections.

Lots of people misunderstand the purpose of personal branding. They focus on themselves, forgetting about their audience and people's needs. Instead, you should have a desire to help people, as Sujan Patel recommends.

Be helpful. Look for opportunities to mentor those who are facing similar challenges that you have, and give advice freely in whatever way you can to help people.
	Sujan Patel
	Co-founder Rightinbox.com / @sujanpatel

To stand out, offer help whenever possible. Don’t just promote yourself—promote others, share related articles, and contribute to discussions. This will not only improve your visibility but also demonstrate your expertise. Creating a network of trusted colleagues builds your credibility and shows that you’re not just here for the attention, but to advance your career and support others.

It’s essential to have a personal brand statement that clearly outlines who you are, what you do, and how you can help others.

Strong personal branding will set you apart from the competition and leave a lasting impression on potential collaborators.

Don't ignore your audience, their needs and focus on beneficial networking for both parties. Give personal examples and take every conversation as an opportunity. You'll never guess what you can learn or find out and give you great ideas.

3. Set up your value proposition

Your value proposition is what demonstrates your unique position in the marketplace. It answers the critical question: Why should someone work with you? This should be the central theme of your effective personal brand strategy. When your message is clear, it’s easier for your targeted audience and potential employers to understand what you bring to the table.

What makes you special? Why should somebody work with you? What makes you attractive from a business point of view?

Consider what sets you apart from others in your industry. Maybe it’s a unique approach to solving problems, or perhaps it’s a specific skill set that others in your niche don’t have. Regardless, your value proposition should be front and center in your personal branding efforts.

Be sure to include examples from success branding or brand examples that showcase your achievements. Whether you're helping to grow a company’s following on a social media platform or driving a content strategy that increases engagement, tangible results will speak volumes. These success stories will build credibility and help you stand out.

When creating a personal brand, it is like you're building a business and you need to take care of it.

Think about what makes you unique and set up some differentiators. There are lots of business ideas to make yourself stand out and attract attention. Position yourself with a powerful and unique value proposition, rooted in your core values. Use adjectives that highlight your expertise, but remember: honesty is the best weapon for branding yourself effectively.

For example, you can create a brand mantra, that one thing that demonstrates your unique persona and only you. This is where visual branding comes into play. Think of recognizable features: like John Lennon's round glasses versus Elton John's flamboyant frames. These are just a few examples of effective personal branding.

Besides appearance, create a short line that can describe you very well - your personal brand statement. Add strong descriptors, such as certificates, awards, national kayak canoe champion, bestselling author or anything related to you so that people could spot you from the crowd. Start telling your story.

When you’ve developed your personal brand, maintaining consistency and authenticity is key. Take a page from the career advice of established professionals: your personality and professional presence should shine through in every blog post or social media update. By being intentional with how you present yourself, you’ll ensure your personal brand is something that potential employers and business owners will remember.

You should add that description to all About me sections from your social networks: Twitter, Facebook, Instagram, Medium, and so on with few changes. Using social media for personal brand purposes will help you create connections with your audience and it can take your career to the next level.

4. Show the Real You Online

Authenticity is one of the most valuable aspects of building trust in the digital world. People want to connect with real humans, not just polished brands. Share aspects of your personal life, values, and experiences that align with your professional goals.

This doesn’t mean you need to reveal every detail of your life, but sharing what inspires you, showcasing your hobbies, or even offering a behind-the-scenes look at your work process can humanize your brand. Authenticity in personal branding means being open, approachable, and honest about who you are.

Follow the 80-20 social media marketing strategy: 80% information and only 20% commercial.

Integrate yourself into conversations, do podcast hosting, start digital interactions and show people your expert opinions, your true self, your true voice. Present yourself as an expert. Consumers love the person, the human touch behind every brand or official face there is online.

The biggest mistake people make when thinking about personal branding is overvaluing their follower count and undervaluing the number of people they’ve helped. That’s where true influence and personal branding comes into play. The more you help people achieve their goals, the stronger your personal brand will be. Your personal brand is your reputation. And your reputation is built on how you interact with people, the value you give to your community or industry consistently and the way you lead.
	Ross Simmonds
	Founder, CEO of Foundationinc.co / @TheCoolestCool

It will make you have a friendlier face and be a human, which you are, strangely. Your online presence will have a lot to gain from this honest strategy. You'll be an authentic person.

For example, use personal brand statement examples that emphasize both your professional expertise and your personality. Show that you are relatable while also maintaining your professional integrity. This balance is crucial in visual branding—how your images, logos, and content reflect both your skills and who you are as a person.

Show them what you do on the weekends, where you eat, what your hobbies are and so on. People love to see what's behind the screen and face the real person.

Your personal brand strategy should rely on the human perspective, on your personality. Yes, you are a brand, but don't forget about the other half - "personal" (personal brand). As you can see, personal comes before brand. Think of who you are as a person and decide what you show to the world.

Communicate directly with your audience.

Once you understand that, you'll be able to create a community. A powerful personal brand means a strong community.

Video-audio content, such as vlogging or podcasts, will help you promote your brand and build a larger community by attracting people who are following such content. You can leverage video for growing a powerful personal brand.

To succeed, you need to start posting consistently. Establish a regular posting schedule across your social media platforms or personal website to keep your audience engaged. A consistent approach builds trust and builds credibility over time.

5. Maintain a Database of Contacts and Create Friends in the Industry

Think long term.

Growing your personal brand means growing your list of contacts.

Every interaction in the digital space is an opportunity to build long-term relationships. A key step to building your personal brand is maintaining a solid network. Keep a list of contacts who can help you grow or introduce you to new opportunities. This could be industry leaders, fellow social media tool users, or even collaborators who share similar goals.

Consider using tools like a CRM to track interactions, or simply create a detailed spreadsheet to keep track of your network. As you continue to grow, this contact list will become invaluable for your business ideas and future collaborations.

Having an updated database with all the information will be easier for you to contact people, to send them newsletters and relevant information. You can use that list to import it in any free email marketing tool and start promoting your digital marketing campaigns as you wish.

Getting a list of contacts is a more difficult job if you don't have the right tools and strategy. You can extract a list of contacts from BrandMentions, for example. The tool can help you monitor your brand and everyone that talks about it, no matter if it's a website, a public figure, a client or another brand.

You can see a list of Top Influencers and Top websites that mentioned your brand, plus you get some extra metrics regarding reach, impressions and a full list of URLs where they mentioned you.

After that, you can add their information in your excel file to send them valuable info on email and tag them on social media for boosting your social posts.

If you have a list or you want to build one from scratch, don't forget to update it from time to time. Once you commit to something, keep your word.

An updated list of contacts can open lots of opportunities. You can collaborate with popular content writers from big publications so you can contribute and try guest posting. And the list of ideas can go on. Listen to why you should do that from Lilach Bullock:

My best tip for building a personal brand is pretty simple (although it does take time!): contribute to the top publications in your niche. This is one of the most effective ways to build up your influence in your category; plus, having names like Entrepreneur, Forbes, The Next Web, and the like on your CV is a great asset.
	Lilach Bullock
	Founder of lilachbullock.com / @lilachbullock

It is import to make this a regular activity and try to contribute more often as Lilach explains:

Make time to research and read these websites, find their contributor guidelines, and take your time while pitching and writing the content. This is something that you should do regularly, every month. In a few months, you’ll start reaping the benefits: you’ll become better known in your niche, you'll have the potential to become a thought leader in your industry, and your presence on these forums will give you the clout necessary to grow your personal brand.
	Lilach Bullock
	Founder of lilachbullock.com / @lilachbullock

Finally, keep track of your progress. Having a table of contents for your journey helps you stay organized and focused on the steps that lead to success in building your brand. Remember, brand isn't something that happens overnight, but with perseverance, you’ll see the rewards.

6. Keep up with the Trends and Always Learn to Evolve

To maintain a successful personal brand, you must stay updated with emerging trends. Whether it’s keeping an eye on new platforms or engaging in industry-specific discussions, staying relevant is crucial. Follow social media marketing influencers, subscribe to newsletters, or join industry forums to stay on top of your game.

Read the industry news, keep up with the trends, spy on your competitors to spot some directions for your brand and grow your business.

One option can be to search and follow trending hashtags on Social Media for staying in touch with the information that goes around there. BrandMentions can give you real-time alerts on any new resources that appear online about any topic you want to track.

Using a social media tool like BrandMentions can help you monitor what’s happening in your niche. Set alerts for brand examples and success branding to see how others are innovating, and look for new ways to integrate fresh ideas into your personal brand.

You can subscribe to some resources and news websites to receive all the important information in your Inbox. Follow people on Twitter, Facebook who have direct contact with inside information in your niche and represent a reliable source. You'll have direct exposure to fresh insights and hot news. Plus, you can jump into the conversation at any time.

Once you manage to build expertise, you'll be able to position yourself as a thought leader in your industry and boost your career.

7. Make the Audience a Part of Your Journey

Your audience is one of your most powerful assets when building a personal brand. Engage with them directly by soliciting feedback, answering questions, and responding to comments. Not only does this create a sense of community, but it also helps build loyalty and credibility.

Create content that involves your audience, whether through polls, surveys, or interactive Q&A sessions. Share personal brand statement examples that resonate with your audience’s needs and show how your skills can help solve their problems. The more involved they feel in your journey, the more loyal they will become.

By allowing your audience to take part in your story, you build trust, foster engagement, and lay the foundation for future growth.

In the end, there’s one thing we all have to remember: being a personal brand for the sake of being a personal brand is the quickest way to not being a personal brand at all.

You need to do things with purpose to build an effective personal brand online. Don’t waste time on something that doesn’t align with your personality and professional goals.

If you’re true to yourself and want to build a personal brand, make sure you create a brand strategy and a marketing plan for that, and stick to it. This could include optimizing your LinkedIn profile, staying active on social media, and regularly engaging with your targeted audience.

If you're true to yourself and want to build a personal brand, then make sure you create a marketing plan for that and stick to it.

Building a strong personal branding strategy requires commitment, but the rewards are worth it. Whether you’re aiming to improve your visibility, advance your career, or simply create a digital presence that accurately reflects who you are, developing your personal brand is essential. By staying authentic, sharing your experiences, and continually engaging with your audience, you’ll carve out a place for yourself in the digital world.

Remember to start posting regularly, maintain consistency, and leverage both your professional and personal personality to create a brand that resonates with your audience. For further guidance, check out related articles and table of contents that offer deeper insights into building your personal brand effectively.

The post 7 Hands-On Personal Branding Tips to Increase Your Online Visibility appeared first on BrandMentions Blog.

Brand awareness includes both brand recall and brand recognition. Whereas the former refers to the case when people instantly remember your brand (the name of your brand), the latter tells how a person can identify a brand from the others.

Brand awareness shows how well a customer knows your product and asks for it. Brand awareness affects the consumer's buying decision process. When a client is needed to tell a brand apart from others and make a decision based on the available variants, brand awareness comes into action and helps the customer lean towards a decision (I want that one - with the peachy packaging).

But, just like everything in online marketing, how do we measure brand awareness? In order to align the results with the marketing goals, how do you tie your metrics with the goals to help you pull out some decisions and plan your future marketing strategy?

Fortunately, in this blog post you'll find top 7 ways to measure brand awareness and track its effectiveness.

1. Monitor Direct Traffic
2. Observe Referral Traffic
3. Track Volume of Brand Mentions
4. Evaluate the Sentiment Analysis for Your Mentions
5. Quantify the Total Number of Followers on Social Media
6. Check Social Engagement
7. Determine Social Media Reach

1. Monitor Direct Traffic 

On the way of measuring brand awareness, the first step and one of the easiest is to track direct traffic for your website. Direct traffic is when a user types your website URL into the address bar. Your visitors come directly, without navigating from other websites. So, if the user is able to identify your brand and remembers the URL then direct traffic is the one way to measure brand awareness.

Some other form of direct traffic can be found on bookmarks or links from documents that don’t include tracking variables (such as PDFs or Word documents).

To monitor your direct traffic you can use specific tools for website analytics, where you have all the information structured and you can pull out some great insights.

Google Analytics, one of the most popular platforms for that, is able to analyze and organize your website traffic.

Following the website traffic over time gives you insights on whether the brand awareness campaigns have any success. Besides the direct traffic, you have data on social traffic. Following that data, you can see whether the Public Relations and social media efforts are bringing results.

For example, you can see spikes for the time you had any PR events or media announcements. All of them will have a direct impact on your overall traffic, and it can complement your organic traffic over time.

2. Observe Referral Traffic

The second metric for measuring your brand online is referral traffic, which refers to visitors coming from direct links on other sites. When a visitor is provided a link to your website from an external page and they access it, they are directed to your website. That visitor will be counted as referral traffic in Google Analytics, and any other similar website, such as Statcounter.

When people are searching for the exact URL online, that means they really know your brand and website; they are able to memorate it.

To better understand your referral traffic look also at the Avg. Session Duration and Pages/Session. Here you can see how much time users are spending on the site and how many pages they visit.

Compare social traffic with referral traffic to understand what works best. Is your social media strategy, where you spend hours of attention, better than, for example, a  local directory listing on a third-party website?

Building brand awareness through social media can be one of the most viable options, and for sure it is implemented by lots of business. Keeping an eye on the data will show if it's worth the effort.

3. Track Volume of Brand Mentions

Mentions are hints that people talk about you, not necessarily to you. If you don't have a generic name, it might be easier to track your brand name. But even so, BrandMentions has lots of filters and accuracy algorithms that manage to show only relevant mentions.  Social listening will come to the rescue in this situation and allow you to refine your search.

Depending on how many mentions you have, that's how good your brand recall is. More people talking means more popularity. But it also depends on the tone of voice and whether the feedback is positive or negative. For that, we'll need to look at the sentiment analysis, another metric for measuring brand, which we'll discuss in the following step.

BrandMentions collects the volume of mentions into two categories: web and social, to help you pull out results more easily. You can keep track of your media mentions, fans' social mentions, or mentions generated from relationships built with reporters, joint activities with other companies and so on. Here you can track earned media, which is free and an important way to measure brand awareness.

4. Evaluate the Sentiment Analysis for Your Mentions

Do people associate your brand with a positive feeling or a negative one?

As mentioned before, sentiment analysis will indicate what other people think about your brand when they recall it. On top of that, it allows you to manage your brand reputation and win potential customers.

Take for example the screenshot below. We performed sentiment analysis for Game of Thrones to see the evolution based on what people think and say about the story evolution during all six seasons. The result is obvious: a combination of positive or negative emotions based on what happened.

BrandMentions will show the sentiment analysis status for each mention and let you to easily visualize the context.

Sentiment Analysis is also one of the essential ways to perform social listening and measure your brand awareness.

5. Quantify the Total Number of Followers on Social Media

In online marketing, the total number of followers indicates the volume of fans that want to stay in touch with your brand and get engaged with the content. Getting an idea on how many people from your target audience understand the brand positioning and follow the information you share gives you some insights on how many people heard about it and tried your services or products. Knowing that will tell how effective your brand awareness campaigns were.

Tracking the number of your followers can be done through the analytics platform provided by each social media channel where you have an account. It is true that when it comes to social media, numbers and sizes aren't everything. We all know that 5k true fans are more valuable than 500k viewers that don't interact with the page and don't express any emotion or action.

6. Check Social Engagement

Besides analyzing the total number of followers you have on Facebook, Twitter, Instagram, Linkedin and so on, another key metric for measuring brand awareness is social engagement. Engagement includes shares, likes, comments, etc.

Analyzing social engagement will help you determine which content is driving people to our website, and what type of content is more effective. Having all the facts will help you determine new ways to tailor content for each social media channel to increase engagement and boost your performance marketing strategies.

7. Determine Social Media Reach

Social media reach shows you how many people have come across a particular content published on Facebook, Twitter or Instagram. You can measure social media reach for a social media post or a social media account.

Social media reach is different from your volume mentions and numbers or impressions; it determines the total number of users who actually got to view your content. Not all the followers and fans you have got to see your content, and social media reach does exactly that. Impressions, on the other hand, determines the count of how many times your content was displayed.

A better understanding of how many people reach and then engage with your content will help you take better business decisions and measure your brand awareness with higher precision.

You put an amount of effort into your PPC and Google Adwords campaigns and organic data that sometimes you forget evaluating and review brand awareness metrics. Or in some cases, you don't know how to measure them. This guideline will give you some directions and help you discover if you're missing out any traffic insights.

The post How to Measure Brand Awareness in 7 Easy to Follow Steps appeared first on BrandMentions Blog.

Brand reputation grows in the online marketing world through mentions or citations. But not just the brand reputation grows; the search engine rankings as well.

Mentions are seeds planted by other people to grow your brand/business.

Therefore, follow the next steps to figure out how you can increase your website's ranks with the help of brand mentions:

1. Attract More Mentions of Your Brand

1.1 Increase Your Social Media Presence
1.2 Encourage Customers to Leave Reviews
1.3 Collaborate with Influencers
1.4 Build a Personal Brand
1.5 Guest Blogging
1.6 Keep Writing Content

2. Find the Sources of Brand Mentions

3. Filter Mentions and Keep Track of Your Brand Awareness 

4. Turn Brand Mentions into Links

Mentions about your brand can happen all over the internet in places you have no idea about. There are places where you could trace the leads of your brand, and there are some that you’ll never know about their existence. I bet you have received at least one linkless mention that you had no clue about.  Today we're going to find out how to track mentions on the web, boost your online presence and gain multiple other benefits.

1. Attract More Mentions of Your Brand

To attract more brand mentions, you’ll have to search for ideas to get visibility and grow brand awareness. Think about the product or services you offer and start visualizing where your audience might search for similar products or companies.

For starters, you could spy on your competitors to gain some insights.

Once you’ve found the places, you can take a look at what they are talking about or what type of information gets traction. Then, you can use those techniques in your marketing strategy. You’ll gain some insights to adapt your content to the audience.

We’ve thought about some ideas to build brand mentions that can work very well for all types of content and all industries.

1.1 Increase Your Social Media Presence

Social media is responsible for most mentions. That may be because the platforms host the highest number of digital interactions and also is the place where people share whatever piece of information (good or bad) they want.

Social media platforms act sometimes like a diary. Every person that has an account shared at one point a story of something that happened to them.

As a brand, your eyes and ears should be wide open in the online space, but it is sometimes overwhelming and probably impossible to read and see what every person says about you. Needless to say, tracking brand mentions can be hard if you don’t have the right tools.

Share content and offer great information to your audience to amplify the voice of your brand.

Make sure you hear and read what your audience tells you through their reviews. It is best to answer them. If you have a small number of fans and the engagement rate of your posts is lower, you can boost it through paid advertising campaigns.

The opportunities for social media marketing campaigns are numerous. Facebook, Twitter, Instagram, Messenger, Pinterest, and even Tumblr endorses the paid advertising behavior.

Facebook Ads offers you the possibility of creating lots of campaigns for your page and establishing different marketing objectives. For starters, you can choose awareness goals to increase your brand awareness or reach a larger audience through your ad.

Twitter offers you other marketing goals, such as targeting potential customers, amplifying word of mouth, or paying for what you want. If your purpose is to increase the number of brand mentions, I would suggest selecting the second type of campaign: amplify word of mouth.

Based on all the various features available in social media ads, you can choose the channels your most significant audience segment is using.

You also have free options that include the reviews you’re receiving and the online content you are sharing. Customer experience is a pot of gold. You can always ask your clients to leave reviews, turning customer stories into genuine content based on social proof.

To increase organic traffic, try sharing content from your blog and other pages within your website.

Share a quote you like, or share an interesting post related to your business. Create real connections with influencers and share their content. Comment and interact with your fans and try to reply to their comments.

If you have activity on your page, people are more likely to trust your page, and if you share interesting content, they’ll share it too and create a boost. On a larger scale, if you’re lucky and smart, people could talk about your social media page.

If visual content works for you, then Instagram is a great fit. Instagram for businesses has witnessed excellent growth, and pages with unique content are easily shareable and highly appreciated in the online community.

Use popular hashtags to generate more visibility.

Do that especially in Twitter, and look on the main page to get ideas:

Use hashtags on Instagram, to increase your chances to get more mentions on social media and increase visibility from a wider audience - people who don’t follow you already.

1.2 Encourage Customers to Leave Reviews

As mentioned above, reviews are a great way to start building brand recognition and increase the chances to receive brand mentions. Based on your attitude and the way you respond to reviews, visitors can be influenced to take further actions on your website and recommend to others or even mention you.

Your customers can leave reviews on Facebook, but there are other platforms depending on your type of business: TripAdvisor for restaurants, hotels, activities, Yelp for restaurants, G2 Crowd for SaaS apps, Trustpilot for various online businesses and so on.

Google My Business is a great platform to gather reviews on as well as a simple search engine marketing technique. The reviews that you have here carry a lot of weight and can influence the way your local SEO ranks in Google Maps. Focusing on local SEO helps businesses improve visibility in nearby searches, attracting more relevant customers and increasing foot traffic.

1.3 Collaborate with Influencers

In addition to the first two steps for building brand mentions, collaborate with influencers to increase diversity on your ranking factors. Influencers are a great source of brand mentions because they spotlight your brand via reviews on your business to a new audience.

Based on how influential the person talking about your brand is, the weight of the mentions can value more and create a powerful boost to your business. Similar to link building, influencer authority is a strong indicator of quality.

Influencer marketing is a trending strategy to grow a business and create awareness. Lots of studies showed that people trust brand reviews and other people’s opinions.

Huawei started a massive influencer marketing campaign when Huawei Mate 10 Pro appeared and collaborated with Gal Gadot for this.

If they mention your brand, you can keep track of all the mentions and spot new ones. Brandmentions.com can help you out with that.

For example, you can follow mentions for “Huawei Mate 10 Pro” and add complementary terms such as “Gal Gadot” to see only the mentions that are related to your product and have a connection to the influencer.

If you’re able to keep track of your mentions it will be like having a look behind the scene and staying in the backstage, where the real action takes place.

You can carry out some outreach strategies, where influencers play an important role.

To give you some inspiration, you can check out these successful outreach examples to boost sharing and see how others do it. Collaborate with a few influencers or well-known pros in your industry and create a unique piece of content, mentioning them.

Collaborate with a few influencers or well-known pros in your industry and create a unique piece of content, mentioning them.

Contact them before you start the article and afterward to boost the post.

Not only will you receive recognition and the post will be promoted by them on social networks and blogs, but also other people in the business will promote it. You’ll create buzz around your brand. An offered mention can return lots of other mentions only for you. Your brand will be associated with people who trust care for your business.

1.4 Build a Personal Brand

Having a personal brand is highly important because you can influence the business and transfer trust. Just like in the situation of a well-known influencer, a strong personal brand can make a lot of clamor for your business.

Personal branding entails the same amount of effort poured into online reputation as any other online business. In fact, people trust people more than they trust brands. In addition, a personal brand and a business brand can complement each other.

If your business has a voice (yours) then it is more powerful to attract the audience and make it more popular.

Building a personal brand there’s a good chance that you’ll have more possibilities to meet influential people and create connections that could help your business grow faster and increase your rankings, indirectly.

If you create a name for yourself, then people will associate the brand with your name. Having a recognizable personal brand is a good strategy to earn links.

1.5 Guest Blogging

Guest posts have often been seen as an insidious link-building tactic. But in reality, it isn't supposed to be that way. Guest blogging shouldn’t be focused on getting links, because that rarely happens. The admin can either remove the link or turn it into a  nofollow link.

Yet, according to this link building stats article, Google is evolving the “nofollow” attribute for backlinks, potentially providing more value to your backlink profile than previously.

Guest blogging is an easy way to improve your SEO, while delivering fresh content to grown brand mentions. The more mentions you have, the better you’ll loom in the evolving digital space.

1.6 Keep Writing Content

Content will always be important for digital marketing and for the online space.

Content fuels the appearance of mentions.

Consistent content supports website traffic and makes it possible for the site owners to persuade the visitors to take further action while finding out more about the brand. Many businesses and market specialists rely on content marketing as a form of conversation on social media or as a form of staying relevant in the search engine optimization game. To strengthen these efforts, strategically optimizing content around the main keyword helps improve search visibility and attract more targeted visitors to the website.

The corruption of links must be oppressed.

Brand mentions are an elegant and stylish way to talk about your business. Content marketing offers the support to do it. In the link-building craze, mentions dance around the bad guys and reach to people’s hearts in a natural way.

The actions of writing quality content and increasing the mentions, authority and improving the reputation management will continue to grow our business and help our website increase rankings, indirectly.

2. Find the Sources of Brand Mentions

For natural growth and higher websites rankings, brand mentions carry a high value. Monitoring your brand and knowing who’s talking about you, what they are saying, and where they spread the word will help you understand how the audience sees your business (pro and cons), what they need, and how they are using your product or services.

The way they write can offer you valuable information about your target market’s consumer behavior. Therefore it is of high importance to find the sources of your brand mentions.

BrandMentions can save a lot of time to generate, in just a few minutes, lots of mentions all over the web.

It is an easy media-monitoring tool. You can track your company name or whatever brand names you want, throughout the web or social media channels.

If we were to follow the example about Huawei Mate 10 Pro we’ve talked about and search for this exact product name, we could see the next list of mentions.

You can review each mention or filter only the ones that interest you. Spot the unliked, positive or negative mentions. For example, the mention below is a positive unlinked mention.

The most authoritative mentions will have a high-performance score, lots of shares and a high domain performance. Just like in the example below. That page for that mention has 73 performance score, 510 social shares, and 64 domain influence.

3. Filter Mentions and Keep Track of Your Brand Awareness

If you’re having a lot of junk mentions that you don’t want to keep track of and that pollute the results, use filters and segments.

Once you are aware of your mentions, it is very easy to filter them and have an accurate view of your brand magnitude all over the internet.

For example, if I want to view all the unlinked brand mentions that have a positive emotion, I have to follow the next steps.

It is highly important to check the sentiment analysis feature which provides information for each individual mention (even if it is on the web or social media). In case you want to find out if you’re having bad reviews or negative brand mentions, you can simply filter the negative sentiment.

4. Turn Brand Mentions into Links

The final step is the most hardcoded one. It is the step where you have to put all your skills into practice by convincing people to take a step forward for your business: turn unlinked branded text into links.

Here are 3 great ideas on how to convert unlinked brand mentions into links.

Export the list of unlinked mentions and gather the contact information of each author or website. After that, create the outreach email personalized for each person. Make sure you introduce yourself, show appreciation, and kindly ask for a link, if possible. If your message is appealing and the tone is friendly, not intrusive, then you might receive a positive response. This is what you’d call an effective link-building strategy.

One of the most straightforward SEO strategies is performing all the above steps for increasing brand mentions with maximum care, which will lead to increased rankings and organic traffic growth.

The post 4 Sure-Fire Steps to Increase Your Rankings by Building Brand Mentions appeared first on BrandMentions Blog.

When we hear the word 'reputation', we immediately think of something positive, rather than something negative. Or is it the other way around? When you hear about a brand’s online reputation what is the first thing that comes to your mind?

To remove any ambiguity, let’s focus on understanding online reputation first.

1. What Is Online Reputation?
2. Why Is Online Reputation Important?
3. How to Manage Online Reputation
4. Online Reputation Tools

Let's jump straight to the action!

1. What Is Online Reputation?

Online reputation is the image that a brand, product or service has on the internet (web and digital platforms).

The online reputation is impacted by the inside information the brand shares as well as by users’ interaction.

Often time, customer reviews, news and facts about the brand weigh more than what the brand communicates and promotes.

There is also online misinformation, and it can be easily widespread all over the internet. It is important to stay ahead and be informed of what people say about your brand. If you actively monitor your brand mentions, you can manage your online reputation easily, since you are aware of what’s said about your brand.

Your brand reputation determines how people perceive your brand.

2. Why Is Online Reputation Important?

Online reputation is important because it can help you to better manage what people say about your brand, offer information when customers ask for it and avoid a brand crisis or stop the spread of fake content and misinformation.

Yes, you might be thinking that it is a long ride to think about and it might never happen to your brand. It’s better to be safe than sorry. You don’t need a crisis management plan, but rather a brand monitoring plan.

Online reputation management (ORM) doesn’t mean only tracking reviews and responding to comments and answers on your social media channels or website.

The online is a big world, there are lots of social media platforms, websites and forums where people can talk about your brand, where you might not have visibility even though you search for your brand online. So, it is basically impossible to find out on your own what customers and competition say about you.

When somebody asks a question, they often expect an answer. A study by Clutch shows that 83% of people expect to get responses on social media comments in less than a day. If it takes longer, people tend to get frustrated and post negative feedback and attack the brand. In these cases, it is important to show empathy and help customers.

It only takes one bad experience for someone to give negative feedback, no matter if in the past the person had positive experiences.  And customer service can easily tip the scales in one direction or another.

A positive customer service communication is putting the customer first.

Various studies showed that U.S. companies lose more than $62 billion annually due to poor customer service.

In the example below you can see how customer service can save the day:

3. How to Manage Online Reputation

Given the fact that news spreads fast and there are lots of social media channels and websites where your website might be mentioned, you can follow the tips below to manage online reputation easily.

Answer promptly and be helpful

Whenever somebody makes comments, gives feedback or asks for information, time is of the essence. Everybody wants the answer yesterday. Everybody is in the rush. We live in the speed Era, no joke.

Of course, the tone of voice and empathy matter, too. The customer services team needs to be prepared, answer professionally and give support. So, one of the first things to remind yourself and your team is to answer fast and provide helpful information.

A private message can easily become a negative public statement if it doesn’t get answers.

Pushing down negative reviews and not responding to people's claims is not the answer. You should always address online negative feedback upfront.

You never know how people react and it's best to address the situation promptly and offer solutions. If that is the case, even apologize to the customer to conclude the situation, otherwise, you might be dealing with other issues. That comment or feedback can be easily indexed in search results and you don't want people to see negative things when they first hear about your brand. 

Monitor your social mentions

To be aware of what people say about your brand, you can’t just look through the search results because you won’t find all the bits and pieces. So, it's better to have helpful tools to track your social footprint and manage the options that suit you.

Not all the time people tag your page when they talk about you, so having an automated tool or plugin that helps you track any keyword you want is pure gold.

Respond to negative feedback

If you close your eyes and ignore negative comments and reviews, it will only come at your disadvantage. When people don’t get answers and don’t get help when they need it, they might go somewhere else to ask for help. You can be blindsided with consumer rights complaints and things can escalate.

Not to mention that other potential customers might read those negative reviews and influence their decision to buy. There are lots of people that trust online reviews as much as personal recommendations.

Always address negative comments, but be very carefully how you do it.

Responding to negative reviews can follow the next guideline:

• Address the customer by name
• Apologize to the customer
• Sympathize with the problem
• Ask more questions if needed to clarify the situation
• Offer solutions and help or other services in return (if possible)

Below you can see an example of an answer for a negative review.

Be transparent

Even though it might sound like a contradiction, transparency remains the best policy. People will always appreciate honesty and online communication between the brand and its community.

If you try to avoid, hide or delete the conversation, you’ll only make it worse. It will be like you pour gasoline on fire. Millions of eyes might be watching and it will make it look like something is indeed bad or much worse.

4. Online Reputation Tools

If you want to manage or build your brand’s reputation, you don’t necessarily need a reputation management company. You can use online tools that track the mentions of your brand and give you insights.

Looking on the search engines or manually tracking all brand mentions is practically impossible and insane. That’s why we have tools, to make our life easier. Below you can find helpful online reputation management tools.

BrandMentions

BrandMentions is a social monitoring tool that tracks mentions about brands, businesses, and individuals from any website or social platform and it also shows sentiment analysis.

Sentiment analysis is the way to identify emotions and listen to the voice of the customer through written online communication.

If a person is angry, you can see that by the way that person wrote or used the words. BrandMentions can identify what types of mentions you get (positive, negative neutral sentiment) based on people’s language and words used.

Analyzing sentiment analysis can give you directions and insights on your brand’s online reputation. If most of the mentions are positive, that means people appreciate your brand and you have a positive online reputation. You can take advantage of it and use that in your content strategy or digital marketing campaign to connect with that audience and give back to your fans.

If, on the contrary, you have lots of brand mentions with negative sentiment analysis, then it means something is wrong and people are not satisfied.

Google Alerts

A simpler option for business owners with small brands is Google Alerts. You can add the terms you want to track and the tool gives you newly published online content about your business based on the mentions for those specific terms.

Google Alerts works very well if you have fewer mentions. Based on the media content you get, you can drive overall conclusions if you look at what people say about your brand.

Talkwalker Alerts

Talkwalker Alerts is promoted as an alternative to Google Alerts. The tool has a similar setup and allows you to add a keyword, enter your email address, choose the target language, number and results type and select the frequency of the notifications (daily or weekly).

You can track mention for your brand or monitor your competitions and find gaps you could fill.

Reputation.com

For large enterprises with hundreds or thousands of locations, Reputation.com is a handy option. The platform is focused on online reputation management and customer experience management and provides lots of solutions for tracking and improving online reviews, social media profiles, and local search visibility for businesses.

Building and managing online reputation is an ongoing adventure. People will always find ways to talk about your brand online. You just have to see them. Track brand mentions, and turn customers into local advocates by building your online reputation.

The online reputation of a brand can be built from the inside or can be easily expanded from the outside, based on people’s opinions and experiences with the brand.

It takes time and patience to build a brand’s online reputation. Usually, the focus should be on honesty, good delivery, good products and services, and good customer service. A team of trained and professional customer service can save the brand from a lot of awful situations. Online reputation management involves transparency, answering promptly, empathy, apologies when it is the case.

The post Online Reputation – The What, The How and The Why appeared first on BrandMentions Blog.

User-generated content (UGC) has the power to influence the purchasing decisions of potential buyers. It is more than just some customer testimonials. It's consumer generated content which is honest, raw and appeals to other clients in a way brand communication cannot.

Yet, how can you integrate UGC marketing within your own brand & content strategy?
Here is everything you need to know about it plus some user-generated content examples you can learn from.

1. What is User-Generated Content
2. User-Generated Content vs. Branded Content
3. Why Is User-Generated Content so Important?
4. Successful User-Generated Content Examples
   1. Create a Community Like Lululemon to Get More Than 40,000 Unique Visitors
   2. Follow Dove's Strategy to Include the Audience Into Marketing Campaigns
   3. Create a Safe Space Similar to Underlined for People Having the Passion
   4. Find Your Community's Stories Like Starbucks Does to Show Authenticity
   5. Make Every Customer a Personal Promoter as GoPro Keeps on Doing

1. What is User-Generated Content

User-generated content is a type of content created by your fans or other types of unpaid contributors.

 This type of content is actually a process where users are promoting a brand fair-minded rather than the brand promoting itself. It can take various forms: leaving comments, posting pictures, adding videos, writing reviews and posts regarding your business.

(User-Generated Content) UGC is written by third parties, by people that are not related to your brand. It is free and published by unpaid contributors. This type of content is a sign of appreciation for your brand since it is coming from your client's desire to let the world know about you and how did they experience your brand.

People still trust other clients' opinions about certain products or services, and at the same time, they are eager to share their experience with certain brands as well.

2. User-Generated Content vs. Branded Content

We've seen what UGC means and you also need to see what branded content means before checking out the differences between those two.

What is branded content?

As the name says it, branded content is built by the brand. All the messages and the promotion are made entirely by the brand and those who represent the brand. The messages come from the internal team, not from an external point of view.

Now spotting the difference between user-generated content and branded content is easier,right? It is the way the message is created and by whom. If the first type of content is created by third parties, the second one is created by the brand. Below you can see some differences between UGC and branded content.

The list can go on, depending on the brand or niche, but these are some of the most visible differences between user-generated content and branded content.

There are some similarities between those two. Both:

• promote the brand;
• want to convince people of certain beliefs;
• show how to use the products or services;

3. Why Is User-Generated Content so Important?

When we hear all this fuss around UGC, lots of people ask themselves Why is user-generated content so important? or Why should brands use user-generated content?

The answer is simple:

User generated content is a vote of confidence. Your fans are promoting your business and your products by posting photos, creating videos, writing reviews, publishing blog posts, without any financial investment.

We saw various times that people love to share their stories, their experience online as seen on their social media content and lots of other platforms or websites. Facebook, Instagram, YouTube, TikTok, and many other social networks are boosted by users' content. It is a good practice for any social media marketing strategy. And the success of the content that brand adds there relies on users' appreciation. So, brands should find a way to take advantage of this opportunity to drive engagement and appreciation from their audience.

The user-generated content marketing strategy can create brand advocates and brand ambassadors.

User-generated content is important because it brings lots of other benefits:

• You get interaction and time spent on your pages. If it's on social media, your engagement rates grow, if it's on your site/blog you get fresh content and Google likes that. It can help you with your rankings in the long term.
• You let people tell their stories and they like that.
• Your marketing messages come from the audience.
• Your brand's credibility and online visibility will increase.
• You can reach a wider audience.
• You get new opportunities to build an influencer marketing strategy with the right influencers.

Since we mentioned influencers, you can easily find influencers who talk about your brand by using BrandMentions, for example. The brand management tool gathers all the metrics you need from people that mentioned you.

Let's say you want to keep track of what everybody says about your brand, including influencers, fans, competitors, clients, news and publishers and so on. You simply add the keywords, in your case your brand name you want to track and you get a list of every possible mentions that exist online.

So, if you want to see top influencers that talk about you, and create UGC, then you can get a list of all those people. Plus, a lot of extra data regarding:

• the type of message - positive, negative - showed through the sentiment analysis feature.
• how many times they mentioned your brand.
• the number of followers that the person has.
• the number of impressions for each mention.
• the reach volume.

4. Successful User-Generated Content Examples

Let's dig in with the UGC campaigns and find out how to take advantage of this pot of gold from the success stories of the others.

4.1 Create a Community Like Lululemon to Get More Than 40,000 Unique Visitors

The yoga clothing brand Lululemon wanted to create a community around its business, bring people together and create more user-generated content. On a simple look on their website, you can see a big part dedicated to their community.

They came up with the #thesweatlife campaign where they encouraged their customers to publish photos of themselves when wearing the Lululemon gear on Instagram using the branded hashtag (#thesweatlife). It is an example of authentic user-generated content.

We created the program as a way to connect with our guests and showcase how they are authentically sweating in our product offline. We see it as a unique way to bring their offline experiences into our online community.
	Lululemon

If you want to generate engagement, bring visitors to your website and promote your brand, you can easily follow Lululemon's idea to create user-generated content. It is a way to value your customers and invest in your brand with no financial spending.

After their first campaign of #sweatlife, the brand received over 7,000 photos and videos of its customers on Instagram and Twitter and received more than 40,000 unique visitors.

Soon after that, Lululemon turned it into a full event, a festival to be more precise: Sweatlife - the festival. A full day of sweating in their set up studios creating with the best yoga teachers and experts in the field.

4.2 Follow Dove's Strategy to Include the Audience Into Marketing Campaigns

Many of Dove's campaigns are a great user-generated content examples.
The brand is an avid promoter of beauty, in all shapes, forms, colors, ages. Beauty is for everyone and they are still encouraging women to build body confidence and self-esteem.

Another user-generated content campaign you should take inspiration from is Real Beauty Productions platform.

The Dove ambassador and television producer, Shonda Rhimes encouraged women everywhere to share their stories or exploring and expanding beauty through photos and videos and build brand awareness. The idea was to change how women & girls see themselves represented in media and culture.

Together we’ll challenge unrealistic ideas of beauty, inspire women to be themselves, and help all women and girls love the bodies they were born in.
	Shonda Rhimes

Dove Real Beauty Productions gathered lots of stories through this user generated content campaign. Several movies were released and lots of people supported this initiative.

These kinds of inspirational stories create brand loyalty, improve customer engagement, they might increase sales and prove to be solid social proof for future content campaigns.

4.3 Create a Safe Space Similar to Underlined for People Having the Passion

It first started under the name Figment, designed as a branded community that caters to teenagers who love to read and write fan fiction. When it first started, the community had over 300,000 members who could share, create, and moderate content.

In 2018, it was transformed into Underlined and at the moment it has almost 13.4k traffic according to Alexa.

It was created by Penguin Random House, an American book publisher and the largest general-interest paperback publisher in the world. The website has created lots of similar communities for book aficionados and not only.

It has a strong community of teens that make the website going and share the love for books and writing stories. It is built and sustained by highly engaged members that became brand advocates and have honest opinions about the products they enjoy or don't appreciate that much.

When Figment was shut down and right before it was redirected to Underlined, for lots of members it was a crushing moment. Below you can see two example of people writing about this.

A new home was found for those in grief and that was Underlined. Members could save everything from their old accounts and bring their content on the new platform.

4.4 Find Your Community's Stories Like Starbucks Does to Show Authenticity

Another example of user-generated content example we found inspiring for creating brand advocates is Starbucks Stories. A platform where the brand shares stories about their customers, people that inspire the world, staff members, poets, artists and so on. At the moment the website has gathered 99 stories from these people.

The strategy behind this campaign was to create a brand experience through customer stories but not only. Human-to-human interaction is more powerful than brand-to-humans interaction. These social hubs and real-life stories belonging to all kinds of people who meet at Starbucks are sending a sense of strong community.

Every business can take advantage of this UGC example in their digital marketing campaigns.

4.5 Make Every Customer a Personal Promoter as GoPro Keeps on Doing

We saved the best for last. A great user-generated content example we get to see is from GoPro.

GoPro is no longer a product but a marketing platform for fans who are brought together by the same passion and desire for adventure. Most of their campaigns are based on UGC content because people are making great video content that is easy to share on their social channels. Basically, each one of them is a content creator.

On the same note, GoPro Awards have a long story, and the brand has given these awards for quite some years. It says a lot about the success of this campaign and how UGC has evolved and still keeps the fans engaged. Plus, each one of them could have a chance to win the big prize offered by the brand, which is a good technique to convince people to collaborate.

The GoPro community is massive, and it continues to grow. Statistics show that about 100 hours' worth of videos are uploaded every minute and at least 6,000 GoPro-tagged videos uploaded to YouTube every day. Moreover, almost 100 of GoPro videos have reached more than 1 million views.

“GoProing” is now a noun (and a hashtag on Twitter) used to describe the phenomenon.

So, what are we even speaking about?! It is an experience, no longer a brand. This kind of campaign has the biggest longevity and turns to be one of the most successful examples of UGC.

Hope you got plenty of inspiration on how you can leverage your own content strategy using UGC. The user-generated content examples presented bellow have great insights and can be a good starting point for your own user-generated content campaigns.

Probably the first and more important step is to study your audience, your brand fans's language, their expressions and how they communicate with other peers about your brand. Follow trending hashtags they are using on all important social media networks.

User-generated content is a powerful marketing resource and a great way to study consumer behavior. Use tools like BrandMentions to stay updated with everything that is being said about you, with everybody that talks about you, how they talk and way do they feel. Gathering all the important metrics before setting up your social media strategy (reach, impressions, number of mentions, followers, sentiment analysis and many more) can help you build successful content marketing and UGC campaigns yourself.

The post 5 User-Generated Content Examples to Get Inspired From appeared first on BrandMentions Blog.

BrandMentions has just got upgraded with lots of goodies. We're proud to share with you what we've been working on lately and what you can do extra with our tool:

1. Get All Your Mentions KPIs within the New BrandMentions Dashboard
2. Find the Key Influencers that Mentioned You Most
3. Check out the Top Sites where You Appear More Often
4. Create Reports for Specific Segments Only
5. Monitor Mentions in +140 Languages and Countries

Allow me to go through all of the added features so you can better understand their real power. Because no matter whether you're using the app for your personal brand, the company you're working for or your competition, BrandMentions is now offering you even more relevant insights.

1. Get All Your Mentions KPIs within the New BrandMentions Dashboard

You can make better business decisions and improve your presence online following the data you get on your dashboard.

The brand new Dashboard was designed having in mind a friendly UX, relevancy, and easy setup. Also, we wanted our users to find all their mention information gathered in one place so they can have a clear idea of how their business is going on from a mention point of view.

We've added even more mentions data that you can find it just by scrolling on a single page - the Dashboard.

Here are some of the features you'll get within the BrandMentions dashboard; keep in mind that you can choose to see the data for the exact period of time that interest you most.

• total number of mentions
• total number of backlinks;
• total Reach for the mentions collected in the selected period of time.
• total number of positive mentions in the selected time range. Based on the Sentiment Analysis feature, you'll see how many mentions come from a positive experience.
• total number of negative mentions in the selected time range.

Furthermore, you can also see the evolution for each metric. Next to the volume, you'll see  the evolution compared to the previous week, in a green or red font.

For further analysis and info on Sentiment Analysis, Reach and Performance metrics, you'll find dedicated charts.

Sentiment Analysis helps businesses gauge public opinion, conduct nuanced market research, monitor brand and product reputation, or understand customer experiences.

Reach represents the total number of people who saw your mention.

BrandMentions' Performance score shows how important a mention is. It is calculated based on the number of total shares and the domain influence of the page.

Google Trends shows you how frequently a term is entered in Google search over a period of time. You'll also get the monthly volume of Google search for the monitored brand/topic.

Moving forward on the BrandMention's Dashboard, you'll find the well-known graph with Social and Web mentions evolution from day to day, based on the selected time range.

Moreover, you'll get some brand new data within BrandMentions' Dashboard:

• The Sources of Mentions (spread on the web and all social media channels).
• The Location of the Mentions (including a map with all countries where you were mentioned).
• The Mentions by WeekDay chart shows you the volume of mentions received on a daily basis, for the last 4 weeks.
• Language representation, including all languages that contain your mention.
• Trending hashtags so you can easily see the most popular hashtags among your mentions.
• Context of mention, which shows you additional keywords and terms on the piece of content you are mentioned. The tool analyzes the whole context of a page and makes a map of keywords. Based on their popularity, you'll see keywords with a larger font (most popular), or a smaller font (those which appeared less frequently).

You'll also see included a Media Wall where you'll get to see the top post within all your data.

I'm sure you'll enjoy the dashboard as much as we do. We tried to best respond to your online marketing needs, making it easy to understand, fine-tune and grow your business.

2. Find the Key Influencers that Mentioned You Most

An influencer could be a anyone: a Blogger, Social media personality, Celebrity, Industry expert, Thought leader, Lifestyle brand. But what's important about influencers is that their followers are loyal and frequently shape their opinions and interests.

Therefore, knowing yours or your competitors' influencers is highly important. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales.

That's why we added the  Top Influencers section, so you get to know the most popular people (influencers) that mentioned you on social media.

Based on the information you get within the Top Influencers section, you'll be able to get more brand awareness or conduct influencer marketing strategies. This section can be used for both competitor spying or to find out new influencers you could collaborate with.

Moreover, you can see the traction and engagement for each influencer. It is easy to sort and find out the one that mentioned you most or has the highest reach or impressions.

The handle is available for each influencer,  so you can find their social profile and contact them for further digital marketing campaigns and strategies. Also, you can choose to get data from influencers from specific social channels: Twitter, Facebook, YouTube, and Reddit.

3. Check out the Top Sites where You Appear More Often

Similar to the Top Influencers section, we've also added the possibility for you to see the list of Top Sites that mention you most. Get to know your "fan sites" one click away. You'll get to see how many mentions you have on each site, what is the sentiment of those mentions, their performance and impressions.

There might be sites that mentioned you and you even didn't know about. Or there might be sites mentioning your competitors and you might get inspired by their strategy. Whatever the case might be, knowing the top sites that mention you most is highly important and that's why we decided to add it within the BrandMentions tool.

4. Create Reports for Specific Segments Only

Reporting is an indispensable part of any business. Hence, the skill of report-writing is as important as the good raw material or the strategic decisions taken in order to run a business efficiently. That's why we decided to improve the reporting section from the BrandMentions app.

You know have the possibility to create projects not only on all of your mentions, but on segments of your mentions as well.

So, for instance, if you want to create a report on negative mentions only, you can do that. If you want to create another one on mentions with high performance only or on mentions written in French with a positive sentiment, you can do that as well.  For example, you want to get reports only with the unlinked mentions. Which can come in handy when you're planning a link-building campaign.

You can create unlimited segments for your mentions and for each of that segment you can generate a report. Pretty neat, right?

There is a common saying that “no job is finished until the paperwork is done”. And this quote is just as true for any profession - from a small eCommerce business to the Government - because generally talking, the only way a client can judge how well you’re doing the job is by reading the reports frequently. At some point, any person working in the field is as good as his reports.

5. Monitor Mentions in +140 Languages and Countries

Although our users come from all different places of the world, they all have something in common: they all want to accurately monitor their brands. Here, at BrandMentions, our users'need is our command so we've added within the tool the possibility of performing brand monitoring on almost all the countries in the world.

You can select from a range of languages and countries when you create a project or edit this information afterward.

BrandMentions is your go-to app when it comes to accurately monitor your brand, competitors or business niche. We've improved the app so we can better meet our users'need and because we know that to stay relevant, we need to keep on reinventing ourselves.

Among other values, we also value transparency, and that's why you can see all the feedback we receive, along with the roadmap we're working on. They are all crowdsourced data and you can feel free to add your feedback or improvements ideas. Based on the votes given by the community, we'll prioritize the future updates and work on the features that matter most for you, our most important piece of our business, our users.

The post Huge BrandMentions Upgrades – New Dashboard, Top Influencers, Better Reports & More Countries Added appeared first on BrandMentions Blog.