S ocial media analytics can save your business a lot of time and trouble. Using tools to analyze your social performance and your competitors will help you understand what your audience is interested in and how to better optimize your social accounts.
Having the best social media analytics tools will give you better insights into your strategy to boost ROI. We have searched and analyzed lots of social analytics tools to get the best of the best. Here's what we came out with:
- Google Analytics
- Sprout Social
In ancient Greece, agora was a public open space used for assemblies and markets. Therefore, according to its name, AgoraPulse should feel the pulse of the market, ascertain the general mood or opinion of the audience. The tool does that and even more. It monitors Facebook, Instagram, Twitter, LinkedIn, YouTube for your brand and it provides social media management tools to help you track and respond to posts and comments quickly and easily, helping you maintain an active online presence.
Agorapulse's main purpose, as we can figure it out from their site is to make your social media management easier.
Best for Agencies, large teams, customer service, social media marketing.
The name itself reveals some of the social media analysis actions BrandMentions can develop. The tool is designed to effectively monitor your brand on the Internet. It searches the whole internet for your keyword/brand to find relevant information and insights about your brand and where people talk about it.
You can easily get the tone of the conversation using sentiment analysis, find out who's talking bad or good things everywhere on the web and social media. Get real-time notifications and see historical data, perform efficient social listening and reveal competitor's marketing strategies all in BrandMentions.
Bear with me a bit longer while I'm doing some more etymology analysis on the name of this product. Buzz would refer to the continuous humming or murmuring sound, made by or similar to that made by an insect. Sumo is the Japanese form of heavyweight wrestling, the one with funny outfits in which a wrestler wins about by forcing his opponent outside a marked circle or by making him touch the ground with any part of his body except the soles of his feet. Therefore, BuzzSumo should sum up both "noise" monitoring + getting rid of competitors.
In the era of content marketing, it is essential to pay attention to content analysis, its trends, and the readers' feedback. You can use BuzzSumo to generate ideas, create high-performing content, identify popular content and influencers and monitor your performance.
A falcon's vision is legendary. A social media analytics tool should really help you "see" everything that is happening in your niche 24/7. The Falcon app, the platform for every kind of social media marketer, as their site promotes, helps you create paid and organic posts for all your social networks in one collaborative content calendar.
Its features include content marketing, customer engagement, audience management, content management. Basically, it allows marketers to deliver more personalized brand experiences based on enriched customer profiles.
5. Google Analytics
I know what you're going to say: Google Analytics is not a social media tool. While it's true that Google's Analytics tool is not a dedicated social media analytics tools it doesn't mean that it is not one of the best tools to measure social ROI and track social media campaigns.
You know how important online presence is to any business and how valuable it is to deliver performance. The great side of GA insights is the personalized list of marketing tips and tricks you get based on the activity of your business. It has a high advantage due to its multiple ways of using data. Track social data, find broken backlinks, compare results to benchmarking reports and many more.
It uses a machine-learning algorithm, named Analytics Intelligence, which makes it easier for the business owner to discover what’s important in the pile of data and then take meaningful action.
Hootsuite is an all-in-one social media management tool. You have all your social media channels in one place, allowing you to manage them more efficiently and get all the insights you'll need for future improvement. The tool makes it easy to schedule, curate content, monitor, analyze analytics, manage your team members and protect your brand setting security alerts.
The analytics metrics and features allow you to find fresh insights with the largest selection of social analytics integrations and apps anywhere, including Brandwatch, KAWO for WeChat and Weibo, Talkwalker, and Unmetric.
Meltwater is an all-in-one media intelligence for PR that combines AI with the largest news and database. It offers social media data based on advanced social monitoring, social media management, PR analytics, and influencer engagement tools.
Online presence has become highly meaningful today, so Meltwater has lots of solutions to understand how modern media intelligence connects media monitoring to engagement measurement and PRs shift their focus on being brand spokespeople to create brand authority and deliver a positive experience.
Minter.io is a social analytics tool that lets you monitor multiple Instagram accounts in a single dashboard. It is perfect for businesses that use multiple Instagram accounts or are Instagram-heavy in their marketing. Plus, you can use it if you want to track various competitors for different Instagram accounts.
Easily track your Instagram performance using Minter.io. You can also customize reports and export them into PDFs, PowerPoint presentations or spreadsheets.
quintly is a cloud-based social media analytics and competitor benchmarking solution. The tool offers reports that allow you to compare one social media platform to another based on customized key performance metrics. You can choose to track social media performance and analyze engagement metrics (likes, comments and shares), follower demographics or overall growth and identify social media key influencers.
The comparison feature allows you to set up goals and track their evolution, plus you'll be able to set benchmarks allowing you to adjust your own social media marketing strategies accordingly.
10. Sprout Social
Sprout Social is a social media management software that can be best used for side-by-side comparisons of social media channels vs. competitors. If you want an easy way to review and understand your social media performance, Sprout Social is the best option.
The automation tool has lots of features to manage social media channels more effectively by leveraging data from Facebook, Twitter, Instagram, and LinkedIn. You can publish, schedule social media posts using a calendar, edit your content (text and images), manage content added by other members, add tags for better organization and integrate third-party apps. Create reports and perform competitive analysis using growth, engagement metrics such as shares, likes or comments.
Socialbakers is a global AI-powered social media marketing company offering a marketing software-as-a-service (SaaS) platform. Promoting itself as an all-in-one social media tool, it provides solutions for research and planning, content strategy, social customer care, social listening intelligence, analytics and reporting, social media management and influencer marketing.
Find out who your audience is using the AI-driven persona mapping, deliver content they love, and improve cross-channel care. Track all those actions on this analytics platform.
Snaplytics is a social media monitoring tool that analyzes Instagram and Snapchat users interested in analytics, including post popularity and follower growth. The tool makes it easy to create content, then distribute it, measure the impact and see audience insights.
The strengths of the tool rely on the following features:
- Create and publish professional and engaging stories from your browser;
- Perform competitor analysis;
- Analyze engagement metrics and story performance for Snapchat and Instagram;
- Build a strong social presence.
If TweetReach was first designed to track specific URLs, hashtags, keywords on Twitter, now you can monitor lots of topics and profiles on Instagram and Facebook, too.
The tool makes it easy to create social media reports and improve your social strategy by using TweetReach. Then monitor social data in real-time and create comprehensive marketing analytics based on those results to make better business decisions. In the end, you'll be able to measure how your content is performing and use those results for future decisions.
Best features of TweetReach:
- Track post performance to find the best time slots to publish;
- Identify your top hashtags and URLs that appeal to your audience;
- Learn what your audience engages with regarding your content;
- Find influencers;
- Measure potential reach for your posts;
- Find potential influential accounts in your niche you could follow;
- Discover trending hashtags;
- Perform advanced competitive analysis and develop benchmarks.
TapInfluence is one of the most popular influencer marketing platforms that boasts an impressive list of well-known brands and influencers. The platform was created with the biggest attention to details and helps users avoid the hassle of searching for influential accounts to grow their brand online.
The tool offers 3 main features:
- Discover: search for specific keywords, influencers via your audience’s demographics and interests, brand affinities, favorite TV shows, and many more. Based on that you’ll even get an estimated “cost per engagement”.
- Workflow: design and manage an automated influencer marketing campaign of any size, structure, or complexity. Here it is included scheduling, tracking, communication, content creation and reviewing.
- Measure: Track key metrics, benchmarks, real-time ROI and influencer performance.
They also offer an add-on service called TapFire, which is a way of amplifying content.
Pricing: request a demo.