You know the saying: Facts are stubborn things, but statistics are pliable. With billion of active users, there is no need to insist of the importance of YouTube stats and why any digital savvy should be aware of them.
With more than a billion hours of content consumed on YouTube every single day and YouTube’s ads sales increasing exponentially every year, it is obvious why being on top of the essential YouTube stats is a neat trick to have in the marketing world of online business.
Here is what we are going to discuss in this article:
- Essential YouTube Stats Every Marketer Should Know in 2025
- Why Are YouTube Statistics Important?
- Where Can You Find Your YouTube Statistics?
It’s been almost two decades since YouTube was launched and here we are, using it on a daily basis, relying on it to deliver funny cat videos, documentaries, or celebrity shorts (pun intended).
YouTube has come to represent the monthly revenue for creators and businesses all around the world.
Who would have thought that the initial dating site would turn out to be used by over 2 billion monthly users, making it second on the list of most-used social media platforms behind Facebook?
Some of them have started their celebrity careers on YouTube, while others continue to boost their business sales with ads and video content.
So, let's find out which are the essential YouTube Stats:
Essential YouTube Stats Every Marketer Should Know in 2025
1. General YouTube Statistics
- The number of monthly active YouTube users for 2025: 2.7 billion.
- The number of daily active YouTube users in 2025: 122 million.
- The amount of content watched daily: 1 billion hours.
- New content uploaded on YouTube: 500 hours/minute/day.
- The Average Time Spent Daily on YouTube: 48 minutes and 42 seconds.
- Total YouTube 2024 Ad Revenue: 8.9 billion.
- YouTube Premium Paying Subscribers: 100 million.
2. YouTube Usage Statistics
- YouTube continues to be the second-most visited website
- YouTube also happens to be the third most popular search term on Google.
- 81% of internet users use YouTube.
- YouTube is the biggest online video platform worldwide.
3. YouTube Demographics
- Global Users: YouTube has over 2.70 billion monthly active users worldwide.
- Top Countries by User Count: India: Approximately 476 million users followed by United States: Approximately 219 million users.
- Gender Distribution: Approximately 54% of YouTube users are male, while 46% are female.
- Age Demographics: The largest segment of YouTube users falls within the 25 to 34-year-old age group, accounting for 21.7% of the user base
4. YouTube Ad Statistics
- Peak Advertising Revenue: In the third quarter of 2024, YouTube's advertising revenue reached $8.92 billion, marking a 12% year-over-year increase.
- Demographic Targeting: Males aged 25-34 remain a significant target demographic for YouTube advertisers, as this age group represents the largest segment of YouTube's user base.
- Top Advertising Markets: India continues to be YouTube's largest advertising audience, with a substantial user base contributing to high ad engagement.
- Leading Advertisers: Between March 2023 and February 2024, Apple maintained its position as the top spender on YouTube ads, investing significantly to reach its target audiences.
5. YouTube Search Statistics
- As of January 2025, YouTube remains the second-most popular and largest search engine globally, following its parent company, Google.
- Globally, a significant portion of YouTube searches continues to be music-related, with popular keywords including "BTS," "ASMR," "PewDiePie," "Billie Eilish," and "Baby Shark."
- In the United States, "PewDiePie" remains among the most popular search terms
6. YouTube Marketing Statistics
- More and more marketers are using YouTube as a marketing strategy.
- 50% of marketers already create content on YouTube.
- YouTube is the second most used platform for influencer marketing, right behind Instagram.
- The top-earning YouTube content creator is Jimmy Donaldson aka Mr. Beast. He is an entrepreneur and a philanthropist who uses YouTube as a marketing strategy to raise funds to alleviate hunger, homelessness, and unemployment.
7. YouTube Statistics for Business
- Branded Searches: Approximately 52% of the top 100 YouTube searches are branded, indicating a strong presence of brand-related queries.
- YouTube TV Subscribers: YouTube TV has surpassed 8 million subscribers, maintaining its position as the leading live-TV streaming service
- Creating how-to videos on YouTube can help with YouTube growth since 51 percent of users watch videos on YouTube to learn new things.
- Only 9% of small businesses have their own YouTube channel.
That being said, let’s see why exactly it is so important to know your YouTube Stats.
Why Are YouTube Statistics Important?
For creators or marketers who have already started their YouTube journey, besides the creation process, it is essential to understand why keeping a close eye on YouTube stats is a crucial part of their work.
Monitoring social media statistics and analyzing YouTube traffic helps refine a content strategy, ensuring that videos align with audience preferences. With the rise of vertical video, creators must adapt their video formats to trends in how people are watching YouTube videos—from short clips to long-form content.
Additionally, users frequently research products on YouTube, making ad campaigns and keyword tools vital for visibility. Whether it’s nursery rhymes, tutorials, or reviews, understanding what’s watched on YouTube every day can improve engagement. Using key YouTube insights ensures that content reaches the right audience and maximizes impact.
So, here are 3 of the most important reasons why YouTube statistics are important:
You can draw powerful insights about the platform you are working on
By staying on top of the latest YouTube statistics and analytics, you can gain valuable insights into the platform. You’ll discover what are the best-performing videos, which types of content are least engaging, and the ad potential on the platform.
For instance, advertising on YouTube plays a major role in influencing purchase decisions, with video campaigns significantly impacting ad recall and brand awareness. Many users aged 18-34 rely on YouTube for product research, making it a key channel for marketers. Additionally, music videos continue to dominate the platform, driving a large share of users YouTube does attract daily. Understanding these trends helps brands optimize their strategy for better reach and engagement.
YouTube is a huge data mining machine when it comes to insights. It would be a pity not to dive into this valuable information and use it to your own advantage.
Knowing which type of content performs better in your niche will save you precious time and money. This way, you can create content that is wanted by your audience, instead of playing the guessing game.
You can learn more about YouTube’s audience
Who is using YouTube and from where? How old are they? How often do they use the platform and where do they access it from?
These are all good questions to ask, and YouTube stats can answer all of them and more!
Why is this important to know as a marketer? Well, uhmm… audience analysis.
This helps you figure out what type of content to create, what message you deliver, and more importantly, how to make sure you use the right tone of voice for the message to reach the monthly active users who would actually care about your message.
You can learn more about how your content is performing
The popular social media platform also offers essential insights into your content performance. This means you can track YouTube analytics to see how many hours of video your content has, how much watch time users spend, and key YouTube demographics specific to your account. You can also monitor your impressions Click-Through Rate to optimize engagement.
With billion daily views, people use YouTube for everything from entertainment to research. Brands can leverage this by ensuring their ads are more relevant, improving ad recall and increasing YouTube views. As short-form video continues to gain popularity, creators must compare YouTube strategies to maximize reach. Platforms like Sprout Social help track engagement trends, while those with million subscribers or million views benefit from YouTube pay incentives. Understanding users based on their habits ensures content aligns with how people spend their time on YouTube.
Of course, there are a ton of KPIs that provide minimal insights and you can track all of them if you are into metrics, like some marketers are. Wink wink.
Alright, so now that we have established why it is of uppermost importance to be up-to-date with the proper YouTube stars, let’s see the most essential categories of YouTube stats every marketer should know in 2022:
Where Can You Find Your YouTube Statistics
For every video uploaded, a brand has the chance to capture the attention of a portion of the 122 million users every day.
This is a huge opportunity to create brand awareness and increase sales.
You can find out how your channel and your video content is performing, by accessing YouTube studio.
The popular search engine has a separate page for users to have their content uploaded to YouTube and access all the statistics and analytics related to their channel.
The YouTube studio is available for free to everyone who has an account on the platform.
By accessing the YouTube Studio page, you can get insights like the number of views on YouTube, demographic data, videos reach and engagement, total channel watch time, along with other details regarding channel monetization.
But finding out how many people watch your content or what is your most popular video is only a small part of the story.
The trick is to know what to do with all the data you have available.
By using tools like BrandMentions, you can find out what is the sentiment analysis around your content by monitoring important keywords for your channel.
Whenever people start mentioning your channel, you will receive an instant notification with the mention.
You can create insightful projects and reports to monitor the overall sentiment around your brand not only on YouTube but also on the most used social media platforms and all around the web.
The BrandMentions tool can also be used as a social listening tool in order to be on top of every discussion that matters.
By staying on top of the latest trends, it is easier to create content that converts.
In conclusion, video marketing dominates the content marketing industry today, and every social media platform seems to recognize its power. A strong content strategy involves leveraging vertical video, understanding YouTube traffic, and analyzing how people spend their time watching YouTube videos.
From nursery rhymes to ad campaigns, the most viewed YouTube videos drive massive engagement, with channels like SET India standing out as a popular channel. Users not only consume hours per month of content but also engage with YouTube Mobile, where watched live videos continue to grow.
Platforms like Pew Research Center highlight trends, helping brands compare YouTube performance and optimize engagement. Whether it’s through employee advocacy, popular YouTube content, or emerging video formats, the shift towards video is undeniable, shaping the future of digital marketing.
With more than 2.7 billion users, YouTube is the king of online video platforms and needs to be treated correspondingly.
Marketers who use YouTube for businesses have to step up their game and start listening to what their YouTube subscribers want and create content accordingly.
